Assignment 45- Target Audience

Joey Carabini

Our Target Audience

• According to YouGov, Bastille's fanbase is predominantly young females. We will aim to appeal to a similar target audience as Bastille because we know that this target audience are inclined to like this style of music.

What Do They Want?

• They are considered an alternative/indie band so their fans like individuality instead of following trends as mainstream artists do. This is why our artist is wearing braces to stand out. The young female audience are, in general, likely to be more attracted to young males, so our artist and performer will be a young male.

Demographics

• Bastille are a more cultured band so they appeal to more educated and reasonably wealthy people. As I said before, young females dominate their fanbase. We will appeal to young females by using a young male performer in our music video and we will appeal to wealthier people by dressing our performer in smart clothes, including a shirt and braces.

Psychographics

• The majority of Bastille's fanbase have more left wing political views, based on YouGov's research. This means that it is good to challenge typical social conventions in our music video. We will do this by having a very young performer; challenging the idea that serious relationships only occur amongst older people.