Assignment 30 – Target Audience (TA) and how our OTS is going to

appeal to our TASam Qureshi

Our TA• People who enjoy watching vampire films because this film is about vampires, so

giving them a vampire film then should appeal to them.• Majority being men because, stereotypically, they are the gender demographic

that enjoy horror and vampirism more than women (unless it’s a romantic vampire film, such as Twilight, which this isn’t).

• Men who are above the age of 16 and young adults, target audience in age being 16-24 years old. This is because people who are these ages tend to like a lot of horror and gore/violence/blood in films. Also, its to avoid the younger age group from watching as the content may be unsuitable for them.

• Our target class will be lower-middle to upper-working class because they are the class demographic that watches horror the most. People who are typically in C2 or C1 and D demographic class.

How our OTS is going to appeal to our TA

• Genre • Plot• Character• Camera• Editing • Sound• Mise-en-scene

Genre

Our genre for our OTS will appeal to our TA because we have made the genre horror, which is what many people in this demographic enjoy watching because this is the largest TA for horror – which is why we have chosen them.

Plot

Our plot in our OTS will appeal to our TA because it contains blood (getting it from the jug and getting it from the victim) and suggested violence and gore. Also, the plot is based around horror and vampires which will entertain the TA because that is what they have come to see.

Character

Our main character is a vampire, a typical and well-known horror monster, so horror audiences will enjoy it because they understand the character well (because they are horror fans (a lot of them are anyway)). The vampire character has been in many horror films, such as Dracula (1992) and Interview with the vampire: the vampire chronicles (1994). Also, the character type is bloodthirsty so the audience can expect, and will see, blood and some violence in this OTS.

Camera angles, shots and movement

• Low angle camera angles to make the vampire look dominant and powerful, which will excite the audience because it will suggest to them that he is important.

• Close up/extreme close up shots to show aggressive/angry/frustrated facial expressions of the vampire which will suggest to the audience that the vampire is dangerous. This could be aided be a zoom in to show the change in his mood, suggests he is quick tempered.

• Tracking shots to show where the vampire is going (slowly though), which will suggest to the audience that the vampire is cautious and predator-like (almost like stealth).

Editing• Constant use of continuity editing because our OTS will be linear. This will

help keep up the sense of reality in the film and won’t make audiences confused.

• Eye-line match to show to the audience what the vampire is looking at: one scene will be the vampire looking at the nearly-empty jug of blood.

• We will use a quick cut-to-black to show to the audience of the suggested violence that happens off camera at the end.

Sound• Foley sounds, will be used at the end to connote the suggested violence

that happens off camera. For example, squelching sounds.• A sound bridge could be used at the beginning to set the atmosphere for

the horror film across the first few photographic scenes – for example, non-diegetic, low-key piano music in the background.

• Or, we could use diegetic pop music (from a speaker in his room or on his phone) when he wake ups and goes to the bathroom and reads the newspaper to show that he is living a casual life. This challenges the stereotype that the audience would expect to see in a vampire film/horror film but it could still have an effect.

Mise-en-scene• The lighting could be low key to suggest that it is in the horror genre and

that the story is not uplifting. • The blood in the jug, and on the victim, and the vampire going to the

victim for the blood, reinforcing to the audience that the film is horror and is based around vampires.

• The vampire props: vampire DVDs, poster of Dracula, etc. can suggest to the audience that the film is around vampires, and that it is horror.