By Tahian Ahmed

WHO WOULD BE THE AUDIENCE FOR YOUR MEDIA PRODUCT

CHOSEN GENRE• When we had chosen our genre which would be crime mystery, we thought our audience

should be aimed at viewers over the age of 12. However, after checking the requirements for each age limit we realised there was a certain limit that we could show on screen. This made us realise that having an audience over the age of 12 won’t be the best of ideas and so we finally decided to rate it 15+. This now allowed us to have more explicit scenes as well as including more in depth violence and the use of drugs, something older teenagers and young adults enjoy to watch.

WHY DID WE TARGET THAT SORT OF AUDIENCE?• When researching different films that belonged in our genre we saw that the majority of

viewers were between the ages of 15-35 and so we decided the age group should reflect the information found from the research. This was reinforced in popular films such as Now You See Me and Hannibal. In addition, we ourselves are older teenagers and this would be something we would go to watch if it was made by a professional film company as well as the fact that whenever we go to the cinemas to watch a similar film we would usually see the same sort of age group as the one shown through the research.

ISSUES AND INTERESTS• When planning our media product we had to think carefully about the issues and interests

of the audience and what they would find interesting to watch. When I had asked quite a few of my friends they had told me in a film they look for a good storyline, action scenes, attractive and popular actors as well as blood. If a film has these features in them then they would be more then likely to come and see the film. This is why we decided to include these aspects in our film as it was something the audience wanted to see.

CONCLUSION • After reviewing all the information we had gathered through our friends and through the

research we had found online, we believe that picking a target audience of an age group between the ages of 15 – 35 was perfect as the majority of the people who fit in this age group would be willing to come and see it.

• In addition, I believe there will be more male viewers than females as I personally believe males would be more interested in our media product. I came to this conclusion after reviewing several different films that were based on our chosen genre and the stats showed that more males had come to see the film. Nonetheless we do still expect females to come and also watch our film if it was to be completely made.