How effective is the combination of your main product and ancillary texts?The main product (music video) matches well with both the poster and the digi-pack due to the link between the music genre (rock) and the period of time the song was released originally, I used the psychedelic rock style with the bright colours matched with a retro style to create both a poster and a digi-pack that reflected the genre.

Poster 1 Poster 2

Poster 1 is a poster for a 60s club advertising what bands are playing on which night the misshapen text ads to the pattern of the picture behind it and the colours directly contrast each other making it stand out to people who may pass it by. Poster 2 is my poster and I tried to recreate the style in which poster 1 was created in by using the same style of misshapen text but only enough so you can still read it clearly and I used colours that were bold and stood out to get passers by attentions. I used a more modern approach so that even though the genre is old the new poster will conform to the rise in technology since the 60s. The image of “my artist” is in negative highly saturated colours making it clear to people who the band is before reading and adding a psychedelic feel to the whole ting.

This is my final digipack and I have used a professional cliché front to appeal to the modern consumer but on the inside is the psychedelic patterns used of the poster and fitting in with the genre of music. I used a mosaic style filter on the front and back to create a texture that would come across as surreal to promote the unique style of psychedelic rock/ rock music. The traditional bright inside is to contrast the outside comparing the alternative side of rock with the 60s style bringing two worlds together in an album which appeals to both the modern consumer and the past consumers appealing to a wide target audience.