Contribution of the New Information Technologies to the Efficacy of Communication in Crisis

Situations

Their Incidence in Small and Medium-Sized Companies in the

North of Portugal

Euro-Region-Galicia

Jorge Remondes

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Structure of the Research

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LITERATURE REVIEW

LITERATURE REVIEW

EMPIRICAL RESEARCHEMPIRICAL RESEARCH

2 PARTS2 PARTS

Hipotheses

H1 - The new technologies contribute to the efficacy of communication in crisis situations

H2 - The contribution of the new technologies improves the efficacy of implementation of collaborative communications

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Methodology

• Elaboration of a questionnaire;

• The sample design;

• Data gathering and analysis;

• Discussion of results. OSCS/ECREA 2011

Statistical Analysis

• Analysis of Frequencies;

• Correlations;

• Kruskal-Wallis Test;

• Mann-Whitney Test. OSCS/ECREA 2011

Empirical Research 2010

173173 companicompanieses

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ResultsLevel of satisfaction with the Internal Communication

        Neither        

Internal Much Satisfied Much

Communication A Dissatisfaction Dissatisfaction Nor Satisfaction Satisfaction Unresponsive Total

        Dissatisfied        

Collaborative Freq. 4 4 57 82 22 4 173

communications % 2,3 2,3 32,9 47,4 12,7 2,3 100

Communication Freq. 4 7 65 67 23 6 173

in crisis situations % 2,3 4 37,6 38,7 13,3 3,5 100

ResultsContribution of the NewTechnologies to the Efficacy of Internal Communication

Internal

Communication B Very bad Bad Reasonable Good Very Good Unresponsive Total

Collaborative Freq. 3 10 57 65 29 9 173

communications  % 1,7 5,8 32,9 37,6 16,8 5,2 100

Communication Freq. 7 11 67 53 24 11 173

in crisis situations % 4 6,4 38,7 30,6 13,9 6,4 100

Pearson Correlation

Scale AInternal

Communication

Scale BInternal

Communication

Pearson A Correlation Sig. (2-tailed) N

1,000.

170

,832,000166

Pearson B Correlation Sig. (2-tailed)

,832,000166

1,000.

166

True

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TestsThe results validate H1 and H2

• Mann-Whitney Test for comparison between North of Portugal and Galicia

• Kruskal-Wallis Test for comparison

 between sectors

• Kruskal-Wallis Test for comparison to the size of companies

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Conclusions

The new technologies contribute to the efficacy of communication in crisis situations

The contribution of the new technologies improves the efficacy of implementation of collaborative communications

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Implications

• Contribution to the field of communication research;

• Objectivity;

• Specific domain. OSCS/ECREA 2011

Further Research

• Further work on this research with more specific business areas 

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Thank you

www.jorgeremondes.com

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