Prototype assignment VentureLab’s Design Thinking Action Lab course

Student: Giovanni Ruello Team: Newron Berlin

PROBLEM STATEMENT

Nico, a recent graduated engineer needs a way to get connected to someone able to answer his questions about entering the "work world” because he wants to really understand which job/position/working area could be more suitable for him.

To learn more about Nico, please have a look at his empathy map available at: http://prezi.com/a5tzqfyj7gr7/present/?auth_key=rz9xdke&follow=Jovatsuni&kw=present-a5tzqfyj7gr7&rc=ref-48222591

SOLUTION Creation of an university online community / social network specific for university-to-job transition, connecting students in the last year of studies to university alumni or other professionals. I developed 2 prototype for the same solution.

IDEA 1: Mobile App

IDEA 1: Mobile App mockup

IDEA 2: On-site web service

Considerations What I learned by testing my prototypes I showed the stories, and mocked-up the smartphone using PopApp. Testing the prototype I found that the idea #1 is better defined that #2 (Am I trying to “sell” an online service, a yearbook or a student’s card? Good point). People would not like to go to a physical desk in order to retrive such information. The online community would help more in getting the right guidance. Storytelling seems to be fine

What I would do next if I was to continue working on the project. I would expand the outcomes in my idea #1, iterating it and defining more deeply the steps Nico has to get through along the interaction with the service.

Thank You. I look forward to read your remarks.