Analysing My Results from my target audience survey

Basic Information

67.7% of people who took the survey are male

Only 32.3% of people who took the survey are female

Basic Information

This question will help me to see what age I should target my magazine at. Looking at the responses late teenagers is probably the best age range, from 16-18, as that has gained the highest response rate.

Musical Experiences

Out of the 15 people that specified what instrument they played the majority of people played guitar and drums, also I found that those two instruments crossed over quite often, many people who played guitar also played drums. Overall it was almost 50/50 for people who play an instrument or just listen to it.

Most people who took my survey attended musical performances moderately often, which tells me that they act upon their love for music, instead of just listening at home. This could suggest they are passionate about this sort of music and may suggest they want as much information as possible instead of just a pretty image.

Musical Preferences

The responses to this question are all relatively equal, although there is a slight increase of popularity for drum and bass and a slight decrease for house music. I am going to use drum and bass for my main feature, such as the double page spread, I will use an interview drum and bass artist, and have less information about house music.

Information on Magazine Preferences

Although I’m not creating a whole magazine and cant add free items, this has helped me see what to use to attract an audience. I can advertise a free item on the front cover, as this appears popular. Also interviews proved popular so I am going to use the whole double page spread to have an interview with a drum and bass artist. (as drum and bass seemed the most popular genre)

• The majority of people get their music from the iTunes store or download it illegally.

• The responses to this question help target my readers more specifically. For example there is not a very high amount of people buying the music from a music store, so instead of advertising the CD cover and HMV, I can show when it is released on iTunes and the iTunes logo or when it is released onto spotify.