Today’s Consumers are COMsumers

The 8 COM Habits of The COMsumer

The name replaces "Con" with "Com" highlighting the

importance & characteristics of the 8 COM-habits of

today’s consumer

They are internet savvy. They are social.They know how to research and leverage the social web to their advantage.

They value their network and community. They value experiential information from their network. They trust information and recommendations from their networks or community.

They no longer just rely on traditional channels

They want to understand what an organization and their brand stands for. They want to understand information they are receiving and will go to great lengths to ensure that they are understood.

They value communication.They expect to have a conversation, a dialogue not a monologue.

They want relevant timely information

They will do their homework on products, services and organizations. They will conduct the comparative analysis prior to "consuming" a service or product.

They will ask friends, colleagues, and online friends for their opinion to conduct this comparison.

They will collaborate and/or create options when faced with an unsatisfactory result if a need is missing in the marketplace. They want options and when none is available they will compose them.

They demand commitment by organizations and brands. Commitment to all the above. Commitment to their products and services. The overall customer experience is highly valued by today’s savvy consumer.

In return, these consumers become committed and loyal to the brand

Customer experience accounts for 47% customer loyalty

Sources1. http://socialmediapearls.com/todays-consumer-habits-comsumer/2. http://www.thecultureist.com/2013/05/09/how-many-people-use-the-internet-more-than-2-billion-infographic/3. http://thesocialskinny.com/216-social-media-and-internet-statistics-september-2012/4. http://www.mediabistro.com/alltwitter/twitter-business_b224525. http://www-304.ibm.com/businesscenter/cpe/html0/195803.html6. http://www.cmo.com/content/cmo-com/home/articles/2013/5/3/experience_creates_m.frame.html7. http://www.slideshare.net/agentwildfire/wikibrands-new-marketing-20128. http://techcrunch.com/2013/04/11/after-7-years-50k-storefronts-launched-shopify-launches-major-redesign-to-simplify-online-store-building/

82% of social networking users trust a company more who has a CEO who is involved in social media

The store-front online e-commerce market is $231 billion and is estimated to be $370 billion by 2017

62% internet users use it to

conduct research

39% of instances where a consumer walks out of a store without buying were influenced

by using their smartphone

36% of consumers use one or more technologies to browse, compare and buy

goods they want

28% of consumers share deals via

social media

93% of US adult internet users are

on Facebook

Facebook is responsible for

86% of social referrals

There are over 10million social mentions of the Fortune100 each month with Twitter generating the most amount of chatter

The percentage of the population using the internet by continent:

Today’s consumers no longer just consume

They are COMsumers!

They are Dot com savvy

They are Community-driven

They Compose

They Commit

They want to Comprehend

They are Communicators

They Compare

They Command

Africa

Asia

Middle East

Latin America / Caribbean

Europe

Oceania/Australia

North America

78.6% 67.6% 63.2% 42.9% 40.2% 27.5% 15.6%

The number of internet users has grown 356% since 2006

of the world population is on the internet that is 2,405,518,376 people

356% 37%

The average time spent on social

networks is 3.2hrs per day

Vibrant communities are built on purpose,

value and shared ownership

Facebook

YouTube

Twitter

Google Plus

Linkedin

Tumblr

Instagram

Pinterest

1000+ million

800 million

500 million

340 million

200 million

150 million

100 million

25 million

1000+ Million

800 Million

500 Million

340 Million

200 Million

150 Million

100 Million

25 Million

70% of brands ignore complaints on Twitter

83% of people who complained on Twitter loved the response from those companies that did make the effort.

55% of consumers share their purchase socially on Facebook, Twitter, Pinterest and other social sites

10million

58 % of social media users want exclusive brand content58%

55%55% want feedback on products and services

Over half of the social networking users who share business related content, do so on Twitter

There are 150+ million blogs on the internet

150+ million $370 billion$231 billion

78% of consumers are willing to collaborate with retailers/brands to develop products

and services they desire

78% 82%

53% of active adult social networking

users follow a brand

social media user who receive excellent customer service from

brand, spend an average of 21% more than

non-social customers

61% of consumers are more inclined to spend

more money with retailers that implement their recommendations

Follow

With the advent of the social web,

they are now savvy customers and they

have a voice

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They are empowered and command authenticity, transparency and straight-talk. They want to be able to interact with brands. They are driving

change in the marketplace, in all sectors.

If you want to enable your customers experience emaili n f o @ s o c i a l m e d i a p e a r l s . c o m

2013 C copyrights socialmediapearls

T h i s i n f o g r a p h i c i s b r o u g h t t o y o u b y s o c i a l m e d i a p e a r l s .