Libraries Are Social Institutions

Social Institutions

• Public Libraries• Government• Hospitals• Universities & Colleges• K-12 Schools• & More• Partners: Clubs, Associations, etc.

News FlashNews Flash

Tech Shift Happens

People Shift Follows

Social Media is Not New

• Letters to the editor• Listserv / Discussion Lists• Teleconference• Talk Show• Conferences• MySpace, Facebook . . .• Bebo, etc.• LinkedIn• Rolodex

Focus on the ShiftsAnd Innovate THERE

The biggest shift from the internet and the web has been the social web.

Core reason to be ...

Evidence of the Shift

• Crowdsourcing• Social Recommendations• Facebook dominates Google and moves a generation• Twitter moves history in Egypt, US, Tunisia, Libya,

Pakistan, Syria, etc. etc. a la Wael Gholim• Tweets can move issues - #savelibraries • MySpace fails• Delicious fails• Consolidation bubbles • Elephants

The New Social Skills

• Credulity (tricks, SEO, SMO, spam, phish, farms) • Transparent distrust and radical intellect• The Filter Bubble• Finding black hole data (like non-digital)• Networking with a Circle• Beyond search to find/discover, choose/use,

understand/internalize and FORGET. • Tagging and organizing – offline remembering• Information ethics and creation• Curation

WHAT DOES THE NEXT GENERATION BOOK LOOK LIKE?

WHAT DOES THE NEXT GENERATION TEXTBOOK LOOK LIKE?

http://www.flickr.com/photos/nessman/2590572476/

http://www.flickr.com/photos/briansolis/2735401175/

TheSharing

Economy

E-Learning

Sensemaking

Grocery Stores

Grocery Stores

Grocery Stores

Cookbooks, Chefs . . .

Cookbooks, Chefs . . .

Meals

The new bibliography and

collection development

KNOWLEDGE PORTALS

KNOWLEDGE,LEARNING,

INFORMATION &RESEARCHCOMMONS

You have the tools.

Stop Making it so Hard!

Trans-Literacy: Measure the Impact(s)

Reading literacy Numeracy Critical literacy Social literacy Computer literacy Web literacy Content literacy Written literacy

News literacy Technology literacy Information literacy Media literacy Adaptive literacy Research literacy Academic literacy Reputation, Etc.

Summary

End User Psychographic Centricity Focus on the Questions (Needs, CRM) Build or Buy Knowledge Portals (Meals) Emphasize Content Quality (not books) Expand Social Media Programs on Information Literacy Advocate Invest in Strategic Analytics – Measurements of

Impact, ROI and Value Collaborate vs. socialize

A Third Path

Emboldened Librarians hold the key

Stephen Abram, MLS, FSLAVP strategic partnerships and markets

Cengage Learning (Gale)Cel: 416-669-4855

stephen.abram@cengage.comStephen’s Lighthouse Blog

http://stephenslighthouse.comFacebook: Stephen Abram

LinkedIn / Plaxo: Stephen AbramTwitter: sabram

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