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AIESEC Singapore 14-15 Overview
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Term 14-15 Overview
Generation 14-15
“1st choice platform in developing quality
leadership experiences for Singapore”
OUR ESSENCE
Team Stand
OUR ESSENCE
Be BoldEntrepreneurial| Ambitious
Make it HappenNecessity| Breaking Limits | Action Driven
OUR IMPACT
10/11 11/12 12/13 13/14100
200
300
400
500
168
344365
450
OUR AMBITION
10/11 11/12 12/13 13/14 14/15100
200
300
400
500
600
700
800
168
344 365
450
757
75768%
LeadershipExperiences
Overall Relative Growth
OUR AMBITION
77%
5%
4%
13%
Programme Contribution Comparison
GCDP OGX585 Experiences
GIP OGX40
Experiences
GCDP ICX30
Experiences
GIP ICX102 Experiences
84%
3%
4% 9%
Term 14-15Term 13-14
GCDP OGX378
Experiences
GIP OGX13
Experiences
GCDP ICX16
Experiences
GIP ICX43
Experiences
LC Growth Path
10/11 11/12 12/13 13/14 14/150
50
100
150
200
250
300
350
23 32 34
69
131
0 011
55
90
58
157
124 115
191
51
127
156
191
298
SMUSIMNTUNUS
Focus Area
OUR ESSENCE
Upscaling & provide
high quality leadership experience
s
Nurturing purposeful & action-oriented leaders
Increase our
outreach & strengthen our brand
Focus Area
Upscaling & provide
high quality leadership experience
s
Product Development• Refreshed Global Products• Team Minimus and min. NPS
implementation
Process Optimization• GIS implementation • Usage of new tools – LinkedIn• National Control Board and Risk
Assessment Taskforce
Member Development• CEM Challenge• LEAD for TL and EB with L&D
cycle through Global Leader
Focus AreaProduct Development• Emphasis of leadership development
in all Global products & member experience
Process Optimization• Empowerment of team members
and team leaders through Global Leader (JDs & Team Minimus)
Member Development• LEAD for TL and EB with L&D cycle
through Global Leader• New channels of education includes
programme summits, virtual newsletter
Nurturing purposeful & action-oriented leaders
Focus AreaOutreach • Website redesign• Expansion to new institutes (in 2nd
half)• Focus on digital marketing
Perceptions• Change of the brands (Global)• Alignment of perceptions to
leadership development• Continuous brand audits
Increase our
outreach & strengthen our brand
Engagement with AIESEC • PR (Media engagement)• National EwA campaigns (Y2B for 1st
half)