Delilah is the mononym of a France-born, British brought up female musi-cian, who’s debut album, “From The Roots Up” was released through At-lantic Records in July 2012. This ad-vert was used to promote this album and was seen by the public in many places, including the back page of Q magazine.

Delilah’s flower and petal tattoo’s long hair accentuates her femininity however it is juxtaposed with the powerful positioning of her arm; held up to show power and strength. This is therefore suggesting she has taken power of her femininity and is an em-powering female musician. The flow-ers and hair also subtly reflect the al-bum title as both are grown ‘from the roots’

Lighting from above is used to com-pliment Delilah’s features and figure.

The greyscale colour scheme reflects the electronica genre. These metallic like colours reflects machinery (com-puters and decks) and the contempo-rary imagery that is heavily associ-ated with this genre especially the creation of this genre of music. The contrast between black and white

creates a clean and professional effect, specifically the multiple 5 star ratings in white against the darkest part of the background gradient.

The guttenberg design principle demonstrates that the artists name and album name is the most important for the audience to see as it in placed in the primary optical area.

The triangle creates stability within the image allowing for a symmetrical design balance down the centre of the page and helps direct attention towards Delilah by placing her within the point of the triangle.

DELILAH - FROM THE ROOTS UP advertisement analysis