Rule Of ThirdsWithin the advert it is clear to see that a lot of focus has been aimed towards the use of the rule of thirds. Firstly, there is a close up of the artist, which we are instantly drawn to due to the use of the rule of thirds. Secondly the title/logo for the album is composed opposite so that it is what we see secondly. This is effective as the target audience would be inspired to purchase the product just from the sight of the artist, however this now appeals to a larger audience as it shows the name of the album and how to purchase the album.

ColourAs you can see, a bright orange colour has been used for the background of the advert and orange and white has been used for the face of the artist. This colour is a common convention in adverts for albums within the acoustic genre as it is a gentle colour to look at and very appealing to the eye.

+The plus has been chosen for the title name to try and create brand identity for the artist’s albums. This was made apparent after he released a second album named multiply, spelt with the typographic ‘X’. This is effective, as his target audience and possibly a wider audience will view these titles as his albums are released and instantly make the connection to the artist.

SynergyThis advert is the online advert for Ed Sheeran’s album ‘+’. The advert uses the image and logo to achieve synergy with the print advert and the album itself, as the image used is very similar to the artwork for the other two, just with a slight adjustment in composition. This is effective as it gives the target audience and a wider audience an alternative way in which to purchase the album, thus boosting revenue streams for the product.