Embed Size (px)
DESCRIPTION
Each year, I present a Marketing/PR presentation for our school's faculty. Educators are the "window" to the classroom. The best public relations begins with satisfied students.
Citation preview
Take a “Selfie”What’s a Selfie?
While you wait for us
to begin…
Send your photo as an attachment answering the following questions below to [email protected]
(a) What’s your name?(b) What do you teach?(c) What Clubs do you moderate or Teams do you Coach?(d) Name a book that your students will read this year together or name a learning segment(e) Name a group project that may be assigned this year(f) What community service project means the most to you?(g) What community service project will your class be involved with this year?
ACND Marketing Presentation 2014
What is PR?
Social media
Community outreach
Grants
Branding
Decades of success
What is Public Relations?
Educational public relations is a planned and systematic management function to help improve the program and services of an educational organization. It relies on a comprehensive two-way communication process involving both internal and external publics, with a goal of stimulating a better understanding of the role, objectives and accomplishments and, needs of the organization.” -- National School Public Relations Association. www.nspra.org
Establish & Promote Partnerships within the Community
“School public relations used to be about getting positive messages out – it was a one-way communication street. Today, school public relations is less about conveying information than it is about establishing and promoting partnerships within the ‘community.’ An effective school public relations plan provides value by giving people information parents can use, not just information that the school needs to convey about process. Effective public relations means schools ask for and receive information just as much as they transmit it.” – The Power of Public Relations in Schools by Carlsmith and Railsback
ConclusionSchool PR is less about transmitting information and more about listening and responding to the expectations and concerns of its’ stakeholders
Public relations reflects reality
Perception is reality
Effective PR begins in the classroom (teachers and their classrooms are the “windows to the world”)
Looking for the Stories
Flipped ClassroomMiami Herald “Living and Learning”
Sunday, August 4, 2013
Sunday Circulation: 190,751
Impressions: 401,263
http://southflorida.citybizlist.com/contributed-article/archbishop-curley-notre-dame-6-12-prep-welcomes-its-59th-year-integrating-new
Diversity Action TeamCommunity Service Project
C reate and cultivate partnerships in the community.
Social Media – The Stats
1) Facebook – 1.28 billion (903) active monthly users2) Google Plus – 540 (343) million3) Twitter – 255 (288) million4) LinkedIn – 187 (175) million5) Instagram – 200 (100) million users6) Pinterest – 40 (25) million users7) Vine – 40 million users8) Snapchat – 30 million9) YouTube – 1 billion+ total users10) Blogs – 6.7 billion+ people blog within blogging sites
288 (215) million monthly active users 34% of marketers use Twitter to successfully generate leads Twitter was the fastest growing network with a 44% growth from 2012-
2013 58 million tweets a day #mancrushmonday (5.5 million), #TransformationTuesday(10.17 million)
and #ThrowBackThursday (31.4 million)
Between 2013-2014, Twitter was the fastest growing social network. Which one has grown the fastest this past year?
The photo-sharing site saw a 23% jump in active users over 2013
200 million monthly active users who between them, are sharing 60 million photos every day generating a mind-boggling 1.6 billion Likes. That’s over 20 billion photos shared since its launch in 2010.
Using Social Media to Help ACND
• Become active social networker users on behalf of our school @ACNDPrep Twitter & Instagram; https://www.facebook.com/ArchbishopCurleyNotreDamePrep
• Blog about your class project or make it a student project
• Visit our ACND Summer Knights Blog Page for ideas.
Community Outreach
By giving back to the community your organization serves, you help those in need while simultaneously supporting your marketing efforts by promoting an increased awareness of your products or services.
By performing community outreach, you instantly improve public perception of your organization, building prospect awareness and customer loyalty. Why? People do business with people (not businesses) and make purchase decisions emotionally. If your company champions a cause, you give them a reason to connect with your business on an emotional level.
ACND’s Outreach Programs
Summer Camp
Summer Fun Runs
“Rice for Rice” ProgramDiversity Action Team –“Brewing Hope for Haiti”
Musical Performances Middle School Outreach Events
Mass MS Art Festival
ACND Gallery of Art
ACND Alumni EventsAttend, participate, and help us out.
Grants – Building a Better Program
Inform about grant opportunities you may know
Help the Advancement Department acquire the information needed to complete a grant application in a timely way
Look at the ACND Grant List on Edline
Make suggestions
Wendy’s High School Heismanhttp://www.wendyshighschoolheisman.com/about/whos-eligible/
The Wendy’s High School Heisman Program is your chance to recognize well-rounded senior men and women graduating in 2015 who learn, perform, and lead on a daily basis.
To nominate your high achievers, simply complete the form below for each student you’d like to recommend. There’s no limit to the number of students you can nominate! The Wendy’s High School Heisman Program will email the students to let them know they’ve been nominated and direct them to the online application.
Disney Dreamers Academy
https://www.disneydreamersacademy.com/
Deadline: October 31, 2014
Key Attributes:
Intellectually curious – Creative and quick-witted
Compassionate – Gives to others who need their assistance
Courageous – Overcomes obstacles, brave, spirited, survivor
Leader – The "go-to" person, pursues ideas with passion
What is Branding?
An organization’s brand is the visual, emotional, and rational image associated with the service or product provided, as perceived by its consumers.The process of Branding your organization is one which starts with a concept and works toward its applications.
Know the “universal” brand
FAITH, FAMILY, EXCELLENCE ADD THE ANNIVERSARY LOGO TO YOUR EMAIL SIGNATURE & COMMUNICATION
Through our works, we show our faith.
Brand Success Begins with You
A successful branding effort begins with assessing where ACND Prep stands in relation to its competitors and setting a target for how we want the school to be perceived in the long run.
An important consideration in assessing ACND Prep’s current position includes how are we perceived by our target audience (students, families, the Archdiocesan and general community); what do they feel, think, and react when exposed to ACND Prep’s brand?
In assessing ACND Prep’s competitors, ask what our school can offer better than your competitors?
ACND’s Success is “Us Together”
Joe Frohbose AC ‘67
