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A System of SupportUsing strategic integrated communications to
shape and impact success of first-generation, low-income students
Chris Lakes, Director of First Year Programs & Asst. Director of
Academic Services
July 27-30
Sara Cornett, Coordinator of Communications & Student
Information
Berea College
Berea.edu
Berea College
Enrollment: 1600
Pell-Grant Eligible: 99%
Full-Tuition Scholarship: 100%
Students working in College’s Labor Program: 100%
Proactive Initiatives to Facilitate Student Transition
Post Deposit Communication Series Initiative
Integrated Communications to Incoming Students:
• Targeted, phased email + snail mail Letter Campaign with consistent branding
• Social Media (Facebook, Twitter, Snapchat, Instagram)
• Berea.edu/FYE (includes parent info)• In-person Summer Connections
events• FYE Student Team Support
(Phones, [email protected])
Strategy based on
unique student demographic.
PDC Series, cont’d. Hobsons Support
• Targeted, branded Emails & Letters following specified communications plan
• Dynamic Hobsons filters support weekly mailings to newly-added commits
• Customized “PDC View” for incoming student info (used by staff and student workers)
• Communications Log helpful for phone and email support
Email 1: Welcome to myBerea (2015)
PDC Series, cont’d. Hobsons Support
Filter: PDC Letter – Letter 1 MyBerea (2015)
PDC Series, cont’d. Hobsons Support
Filter: Email 1: Welcome to myBerea (2015)
Online Orientation Initiative
Online Orientation Initiative
Online Orientation
Integrated communication approach:• Filtered lists used for emails,
letters, calls, & exported lists for other campus depts.
Hobsons Support
Retention & Intervention Initiatives to Facilitate Student Success
Midterm Grade Progress Reports Initiative
• To all students based on total terms and Satisfactory Academic Progress (SAP)• Based on Midterm GPA, Email takes congratulatory tone or progress
assistance tone• Informative (course-drop deadline reminders, progress suggestions)
Targeted Emails
Grade Reports to Advisors• Sent by student labor staff to individual advisors• Comprehensive list for review• Highlighted and color coded based on alert-status• Reviewed by Intervention Response Team
Individual Student Meetings• As appropriate, scheduled with the Office of Academic Services based on grade
data
Midterm Grade Progress Reports Hobsons Support
Notification of Student Account Holds Initiative
Targeted Emails• Notification of holds on account (within 24-hour period)• Impact of hold (course registration, graduation, etc.)• Specific instructions for removal (per hold)• Notification of holds removed (within 24-hour period)
Student Information Tracking
Notification of Student Account Holds Hobsons Support
Holds Placed/Holds Removed Filters• Collaboration with IS&S
(background programming of attribute)
Early Alert Surveying Initiative
Survey 3-weeks into each term• Sent to instructors, advisors, labor supervisors, collegium
Survey data reviewed by Intervention Response Team• Students with 3+ alerts flagged• Extra attention paid to first-year students
Individual student meetings and interventions
as appropriate
Early Alert Surveying Hobsons Support
Suspension Appeal Feedback Initiative
Satisfactory Academic Progress• If not met, students subject to academic suspension or probation• Suspension Appeals Process• Student Admissions & Academic Standing Committee (SAAS)
Suspension Appeal Feedback Hobsons Support
Same Alert Survey Format as Early Alerts• Filtered roster list used (based on Academic Status filter)• Feedback downloaded, used in SAAS hearing packets• Filtered/targeted emails and letters go out to students on suspension
Used in collaboration with other campus software• Letters coded & uploaded via FTP into Nolij document storage system• Students submit appeal letters through Moodle
Future ideas & improvements
Future Ideas & Improvements
Course Drops & Withdrawal Notifications• Need different messaging to go out to all direct campus connections
Advanced Reporting Dashboards• Hopefully coming soon!
Improved family communications• Need supporting messaging to families re: student transition points and
student support
Increased positive & supportive messaging• Academic successes
Your initiatives
Questions?