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Andrea R.H. Putz Irene Schild Caminer
City of Chicago Department of Water ManagementThomas H. Powers, P.E., Commissioner
A Novel Approach to Conservation & Water Meters in Chicago: MeterSave
Current Metering Status Metered accounts:
180,873 accounts High-usage – industrial, commercial, suburban 80% of water revenue Flat rate of $2.01 / 1,000 gallons for all
customers Technology being upgraded to Automatic Meter
Reading (AMR)
Non-metered accounts: 316,881 accounts Low-usage - single family homes, 2-flats 20% of water revenue Based on the lot size, # of fixtures, etc.
Chicago Metering History
VMIP (2003)
AMR (2007)
New Constr. (1984)
Geographic Deployment (2013)
voluntary MeterSave
program (2009)
MeteringPrograms
Metering Challenges Geographic Manual meter reading Historical myth Aging infrastructure
Conservation Challenges Big blue lake! Carrot but no stick
Solution Phase 1: Change the Mindset Phase 2: Tackle Remaining
Chicago has proposals for universal metering dating to 1900!
Purpose of Project Create a program to meter residential accounts that
will Change the mindset regarding water meters Get as many people metered as possible Encourage water conservation
Options considered Meter upon property transfer (FPC)
Burdensome for real estate industry Difficult to get buy-in from City Council Installation scheduling & location challenges
Mandatory, geographic-based (block by block) Almost impossible to get buy-in from City Council Home owners won’t be home during the day, won’t let us in
Voluntary Easy pass through City Council but hard to get enough volunteers
A novel, hybrid approach Voluntary – customer friendly Incentive-based
Financial: 7-year guarantee that metered bill will not exceed what the assessed billing rate would have been
Conservation: Choice of water conservation tool: indoor kit, outdoor kit, rain barrel, or meter monitor
Information: Get an AMR meter w/leak detection, profile
Geographic-based Scheduling is done on a ward by ward basis – efficient
Participants must pay bills on time Guarantee does not transfer to new property owners
Limited to first 20,000 volunteers annually
Decision: MeterSave
Benefits of MeterSave
Reduced bill: Based on results in other large cities, the avg. customer’s bill will by 17-33%
Currently the data we have is showing more than 50% savings
Equity for customer: Water bill is based on actual usage – use less, pay less
Done at no cost to the customer: meter and installation free of charge & offer a water saving incentive 4
Frequent, smaller bill: Metered bill is sent every 2 months — that means a smaller bill on a regular basis — easier to budget
to the customer
System efficiency: Easier identification of leaks within the distribution system
System accountability: How much water is actually pumped & consumed - in keeping with the Mayor’s Water Agenda
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Benefits of MeterSaveto the City of Chicago
Reduce wasted water: Chicago & NE IL could face a severe water shortage by 2050 if we fail to plan for the future (Chicago Metropolitan Agency for Planning, July ’08)
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100,000
200,000
300,000
400,000
500,000
600,000
2000 2005 2010 2015 2020 2025Year
# M
ete
red
Ac
co
un
ts
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10
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Wa
ter
Co
ns
erv
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(M
GD
) -
# Metered Accounts
Water Conserved (MGD)
So what is the message? Water meters will
help make homeowners more conscious of water usage ensure the long-term sustainability of our water infrastructure
& our continued access to a clean water supply
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30 MGD = 300,000 addt’l customers
How do we market the message?
Two main population segments:
Save water, “green” people
Save money people Marketing provided the
framework for IT and Operational changes
Make volunteering, scheduling and installation easy, minimally disruptive & user friendly
Barebones budget 20,000 limit annually –
can’t be too successful!
How can customers request a meter?
311 Call
Center
MeterSave.org website
Automated Phone System
Website allows for scheduling of water meter installation!
Technology Initiatives Achieved in an Accelerated Time-Frame
Enrollment in MeterSave By phone to a person (3-1-1 and Customer Service
Reps) By phone to a computer (updated entire IVR phone
tree) By website with email confirmation (Novel)
Scheduling Meter Installation Neighborhood by Neighborhood By phone with a person By phone with automated alert system By website
Technology Initiatives Achieved in an Accelerated Time-Frame (cont’d)
Installation of AMR Meter Paper-heavy workorders Automated, paperless system Interface between work order system and billing & collection
system Handheld devices for installers Real-time upload to systems Alternative installation methods—compression & crimp fittings Photos of installers on website
Billing for Water Usage New bill format Tracks annual cap – part of 7-year guarantee
Post-Installation QA/QC Post-Cards Testimonials on website
Testimonials by Neighborhood on the website
Marketing:Effect of Non-Metered Bill Advertising
Blue lines indicate timing of non-metered bill mailings
(sent 2 x per year)
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10
20
30
40
50
60
3/13/2009 6/21/2009 9/29/2009 1/7/2010 4/17/2010 7/26/2010 11/3/2010
Met
erS
ave
Vo
lun
teer
s p
er d
ay
radio advertising
waiting list converts to eligible list
non-metered bills start to go out
Sun Times articles
2010 CCR
avg = 14 volunteers/day
Citywide email
Marketing:Neighborhood Ambassador
Conclusions The word is spreading!
Almost 10,000 volunteers to date People are saving money!
Avg. savings is over 50% to date People are saving water!
Customers say they pay more attention to their water use Effect of the economy
people are looking for ways to save money however, no $ for a professional marketing campaign
Huge IT and Operational changes were needed to make the process fast & effective
Over 4,500 meters installed so far; goal for 2011 is 7,000 more!
Work culture change - paperless, automated, website driven
Questions & Answers
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