PowerPoint Presentation

INTRODUCTION

Introductory Marketing Quiz

Note that not all aspects of marketing will be included in this quiz*

This Powerpoint has extracts from http://hsc.csu.edu.au/business_studies/marketing/

Click anywhere to BEGIN.

Lets see how much you know about Marketing. Each slide lasts for 10 seconds. After the 10 seconds, the answer will appear. You are given 15 questions.

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LETS DO THIS!

What is Marketing?

Question #1

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What is Marketing?

Question #1Business activity designed to plan, price, promote and distribute products to target markets so business can achieve their objectives.Click for the Next Question!Home

What are resource markets?

Question #2

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What are resource markets?

Question #2Markets where commodities such as minerals and agricultural products, labour and financial resources (e.g. shares) are exchanged.Click for the Next Question!Home

What does R.I.P.S stand for?

Question #3

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What does R.I.P.S stand for?

Question #3RoleInfluencesProcessesStrategies Click for the Next Question!Home Marketing

What is this?

Question #4

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What is this?

Question #4The Marketing Mixset of actions, or tactics, that a company uses to promote its brand or product in the market.Click for the Next Question!Home

How many markets are there?

Question #5

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How many markets are there?

Question #5Click for the Next Question!HomeThere are 6 markets:

Niche, Resource, Consumer, Industrial, Intermediate and Mass.

List economic influences.

Question #6

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List economic influences.

Question #6Click for the Next Question!HomeBoomContraction Recession Expansion

What are factors influencing Consumer Choice?

Question #7

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Question #7Click for the Next Question!HomeWhat are factors influencing Consumer Choice?

Socio-cultural, Psychological, Economic andGovernment [SPEG]

List psychological influences.

Question #8

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Question #8Click for the Next Question!HomeList psychological influences.PerceptionMotivationAttitudes

PersonalityLifestyle

Define Price Discrimination.

Question #9

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Question #9Click for the Next Question!HomeDefine Price Discrimination.Price discrimination refers to a supplier charging different prices to different customers.

What are the phases of a product life cycle?

Question #10

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Question #10Click for the Next Question!HomeWhat are the phases of a product life cycle?

Introductory stage growth stage maturity stage decline stage

List types of consumers.

Question #11

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Question #11Click for the Next Question!HomeList types of consumers.PeopleHouseholdsOrganisations [business]Governments Institutions.

Question #12

A business will implement a range of marketing strategies to meet business objectives. These involve what?Home

Question #12Click for the Next Question!HomeA business will implement a range of marketing strategies to meet business objectives. These involve what?

Product strategies e.g. positioningPricePromotionPlace

What does Sales Performance Analysis involve?

Question #13

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Question #13Click for the Next Question!HomeWhat does Sales Performance Analysis involve?

This involves monitoring sales performance and comparing actual sales to established targets. Sales analysis is an easy tool to show product performance.

What does Market Share Analysis do?

Question #14

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Question #14Click for the Next Question!HomeWhat does Market Share Analysis do?

This allows the evaluation of performance against competitors in general or in specific areas such as a particular product.

What are some considerations when implementing a marketing plan?

Question #15

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Question #15Click to finish Quiz!HomeWhat are some considerations when implementing a marketing plan?

Determining the Emphasis within the Marketing Mix.The Impact of the Product LifecycleAnalysing costs and benefits

You FINISHED the introductory marketing quiz!If you got above 12 marks out of 15, thats awesome. But if you got below, keep on taking this quiz!CONGRATS

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