Web-marketing cases studies

Copyright © 2011 - 2012 Dynamic Search, LLC, all rights reserved www.webds.com

Dynamic Search™An online marketing and

conversion optimization company

Mickey Landkof - Senior Pre-Sales SupportAsher Elran - Account Executive

http://www.webds.com/

Copyright © 2011 - 2012 Dynamic Search, LLC, all rights reserved

Agenda:

1• About us

2• Online marketing current challenges

3•Case studies & our solutions

4

• How can we help/your current situation

5• Recommended next steps


Dynamic SearchWho we are…

Online marketing and conversion optimization company. Over nine years of marketing and personal business

experience. Managed and operated by experts that really know what

marketing is, not just search engine optimization. Ethical and “white-hat” service following strict guidelines. Mostly reaching customers with an educational approach,

not just solicitation methods.

• About us


Q: What are conversion rates?A: Conversion rates are the percentage of visitors that

actually take action on a website. (phone call, web form, download, registration, participation etc.)

Optimizing conversion rates should be the focus of your online efforts while SEO & Search Engine Marketing (SEM) ONLY the vehicles to generate traffic!

• The challenges…


How do we measure and control conversion rates? There are a number of critical factors: User experience Accessibility Computability Design Authority Code errors Compliance

Social interaction Marketing domination Call to action Bounce rate Quality content Usability And more…



Did you know… 90% of all online marketing/SEO companies focus

only on delivering traffic to your website neglecting conversion rates leaving frustrated business owners with low or zero conversion results.

About 80% of all websites don’t have a marketing strategy and their website is nothing more than a floating page on the web.

There is a gap between consumer’s online requirements and a business owner’s understanding and education of online marketing.



Main challenges facing websites today include:

•The challenges…

Poorly coded sites Lack of quality content Don’t offer any value Not enough visitors No marketing strategy Concentrating on SEO rather than on

conversion

Low conversion rates equate to a non-functional website!


How can we address these challenges?


SEO conversion driven campaign!


Let’s dive in deeper to better understand conversion rates.

We will examine only three of the critical factors:

1. Design 2. Authority3. Call to action



Example #1:

We checked the keyword: “Painters in Phoenix”

•The challenges…We examine:1. Design2. Authority3. Call to action


Website AIs listed first on the first page of GoogleAssessment: website doesn’t convert because of: Poor design Low authority Ineffective call to action

We examine:1. Design2. Authority3. Call to action



Website BIs listed second on the first page of Google,Assessment: Website is not in its full potential: Better design Better authority Some call to action

1 •The challenges… We examine:1. Design2. Authority3. Call to action


Website CIs listed fourth on the first page of Google, Assessment: will get most of the phone calls because

of: Great design Very good authority Perfect call to action

1 •The challenges… We examine:1. Design2. Authority3. Call to action


True or False?

“A nicely designed website will convert much better than a simple plain design”

FALSE – “Design” is only one of many factors we look at. People often ask us why their websites don’t convert? They’ve spent large amounts of money on them and they look attractive. This is a common mistake. Simply think how simple and to the point most popular websites are today:Wikipedia, Craigslist, EzineArticles, Google and many more…



Now that we have a better understanding of the importance of conversion rate… The end goal of a successful SEO campaign should

not be keyword rankings, but rather driving more relevant traffic, increasing sales, and converting qualified visitors to phone calls.

The "proof" that you get at the end of each month from your SEO company as a ranking report, which shows you that your website ranks high on the first page on Google is worthless unless it’s backed up by increased traffic and conversion.

•The solution…


Two case studies

1. A General Contractor in L.A - 13 month project2. Car Repair shop in Orlando - 7 month project

Let’s see the results:

1 •Case studies:


Case study #1:“LA General Contractor”

Before:

1 •Case studies:

** Actual Google analytics screen shot.


After:

•Case studies:

Case study #1:“LA General Contractor”



Case Study #1 “GC in LA”SEO conversion driven campaign resulted in 50%

reduction in advertising costs because of the below improvements:

Categories tested

Before After Improvement

Traffic 132 814 616% Increase

Call to action 2 / Calls a month 18 / Calls a month 900% Increase

Social 1 Active Profile

15 Active profiles

1500%

Keyword Positioning

None in first 100 results

All results appear on first page

5 Ranking keywords

Back links 95 ~3000 +2900

Content 50% Duplicate

100% Original

•Case studies:


Case Study #2:“Orlando Car Repair” Before:

•Case studies:



After:

•Case studies:

Case Study #2:“Orlando Car Repair”



Case Study “Car Repair in Orlando” We were able to completely eliminate their $500 a

month Ad-words campaign.

Categories Tested

Before After Improvement

Traffic 21 65 300% Increase

Call to action 0-1 / Calls a month 8 / Calls a month 800% Increase

Social 1 Active Profile 15 Active profiles 1500% Increase

Keyword Positioning

None in first 100 results

All results appear on first page

5 Ranking keywords

Back links <10 ~800 +795 Links

Content 50% Duplicate 100% Original

•Case studies:

** Measured over the length of the program. Numbers are based on reports pulled from analytics


How can we help? Conversion optimization Web marketing PPC (pay per click) Web design Consulting Social marketing Monitoring and tracking

•How can we help…

We are a comprehensive one-stop-shop for all you online marketing

needs.


A quick analysis we conducted on you website:


** Multiple websites exist for your business, the following test refers only to the above website.


Analysis results:

Categories tested Currently Where you need to be

Back links 478 5000

Code to text ratio 11% 25% or more

Compatibility 50% 90%

Code validation 145 errors <50

Site structure 50% 90% or more

Social interaction 75% 100%

Accessibility 70% 100%

Call to action None At least 2

Analytics None 3


** Numbers are based on initial analysis and competitors’ performance on the first page of Google.


Back links (fresh index):



Back links (historic index):


** showing loss of links which results in a drop in ranking and performance.


Your keywords positioning:The keyword Current

PositioningEstimated positioning (6 month plan)

Estimated positioning (12 month plan)

Anthem AZ real estate 7 5 3Anthem short sale AZ 13 8 5Buy a house in Anthem AZ 30 15 9Carefree real estate 14 8 5Live in Anthem AZ 35 11 8Maricopa county real estate 100+ 20 8Phoenix real estate 100+ 30 9Estimated traffic 94 214 2293



Recommended next steps

1. Decide that your website is indeed a strategic marketing tool for your company

2. Choose a marketing package from the next slide

3. Pay setup fee and first month



Web Marketing – Discounted pricing quantity base:

• Deep Analysis• 3 keywords• Keyword Research• On Page SEO• Off Page SEO• 5 Social Accounts • Opt Conversion• initial Consulting• PPC Optional• 5 Hours Web Design• Monthly Reporting

12 Months Length

$375 / MonthTotal investment $4500

• Deep Analysis• 6 keywords• Keyword Research• On Page SEO• Off Page SEO• 10 Social Accounts• Opt Conversion• Unlimited Consulting• PPC Optional• 10 Hours Web Design• Monthly Reporting

10 Months Length

$675 / Month Total investment $6750

• Deep Analysis• 10 keywords• Keyword Research• On Page SEO• Off Page SEO• 20 Social Accounts• Opt Conversion• Unlimited Consulting• PPC Optional• 20 Hours Web Design• Monthly Reporting

8 Months Length

$1250 / MonthTotal investment $10000

Good Better Best

•How we can help…

** One time setup fee of $199 on each package.


Thank You…

Dynamic Search™

602.565.8873 (Asher Elran - Account Executive)

602.953.5125 (Main Office)

[email protected]

www.webds.com

mailto:[email protected]





Extras…


Single website promotionvs.

Multiple websites in the same niche

Single website – Web marketing is done around X amount of broad keywords

Multiple websites – Web marketing is done around X amount of long tail keywords times amount of websites(see example in the next page)


Example: Web marketing for multiple websites in the same niche.

Broad keyword Searches a month Long tail keyword Searches a month

Painter in Phoenix 100 Best painter in Phoenix

42

Painters in Phoenix AZ

43

Painters in phoenix Arizona near 85028

15

House painting in phoenix

50 Affordable house painting in Phoenix

12

Interior house painting in Phoenix

17

Exterior house painting in Phoenix

21

Total 150 150

Vs.Single website promotion

Multiple websites promotion


Remember the list of conversion factors? Let’s examine another 3 different factors:

User experience Accessibility Computability Design Authority Code errors Compliance

Social interaction Marketing domination Call to action Bounce rate Quality content Usability …



Example #2We examine:1. User

experience2. Social

interaction3. Quality contentWe checked the keyword “realtor in Orlando,

Florida”



Website AAssessment: website doesn’t convert because of: Poor user experience No social interaction No content

•The challenges… We examine:1. User

experience2. Social

interaction3. Quality content


Website BAssessment: Website is not in its full potential: User experience issues No social interaction Not enough content


experience2. Social



Website CAssessment: will get most of the phone calls

because: User experience Social interaction Quality content


experience2. Social



Top back links:

http://www.dead-sea-cosmetics-shop.com/links/link7.htm


http://www.dead-sea-cosmetics-shop.com/links/link7.htm


Did you know…

90% of people conduct research online before buying

a product or a service.

•Case studies:


Your competitors:

And we have the recipe on how to beat them all!



Summary:

Now, which contractor will you call from the three?.... That’s right!

Did it help to be first position on the first page of Google? NO!

With just 3 factors we tested out of a long list of others, we can see the great effect of a web marketing conversion driven campaign.

1 •The challenges…


Do you want to benefit from true, working, professional

online marketing?

1 •How we can help…

Business

Web-marketing cases studies