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ALFA ROMEO

A franchise

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Page 1: A franchise

ALFA ROMEO

Page 2: A franchise

Models sold (Luis)

During his history Alfa Romeo has sold many models with different prices.

Nowadays the most popular models are the Gulliet, Gullieta, Mito and 4C.

The most sold model of the last ten year is the Gulliet, with more that 3 million sales, actually is the most sold model in Spain.

During the first 30 years of his history Alfa Romeo produced many famous models, some of them are the most famous of the brand, like the Alfa Romeo A.L.F.A

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Stadistics of Alfa Romeo (Luis)

Alfa Romeo is the third vigente Italian caer company after Fiat and Ferrari.

The most part of his factories are in Italy, actually 60% of the factories are in Italy.

65% of sales of Alfa Romeo are in Europe and 30% in America.

Alfa Romeo is sold in all Europe, North America, all Assia except Mongolia, all South América exceso Venezuela and Colombia and in some countries of África like Morocco.

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Stadistics in Spain (Luis)

The last 10 years the sales of Alfa Romeo Have decreased in a 20%, principally because the crissis.

Alfa Romeo is sold in all the autonomus comunities.

The 23% of the sales ore in Catalonia, the 20% in Madrid and a 18% in Andalusia.

The prices Have changed during the last 20 years, like you can se in the picture.

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History (Manuel)In 1919 Alfa Romeo was part of an other french car brand called Darrac so the first name of Alfa Romeo was Darrac Italian Company of cars.

In 1920 Nicola Romeo founded a new car company using the factories of Darrac, in fact the general president of Darrac decided to sell his factories to Alfa Romeo.

During the second world war Alfa Romeo produced military vehicles and weapons for the german and Italian army. When the war ended and the comunist party took the power, Alfa Romeo stop es his production During 5 years.

In the year 2004 Alfa Romeo was bought by the international company Fiat.

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Founder's life

He was borned in 1876 in Nápoles and he dead in Como in 1938.

In 1920 he founded a new car company called Alfa Romeo. Before he was the director of the Darrac Italian Company.

During the first world war he participated with the Italian goverment producing weapons.

He was married with Angelina Valadin and he had 7 sons.

After the war he bought the cars companies Tabanelli of Rome and Ferroviari Napoli.

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Owner's life

Nowadays Alfa Romeo is part of the international company FIAT.

The owners of FIAT are the richest family of all Italy and the actual director of the international group is John Elkann Agnelli.

He was borned in New York in 1976 and in 2004 he was called the New president of FIAT so he is the president of FIAT, ALFA ROMEO, FERRARI and LAMBORGINI.

He studied in the university of Torino and in New York.

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Advantages of car leasing

The advantages of the car leasing are :

-Low Monthly Rentals-Low Deposit Options-Fixed Cost Motoring-New Car Every Fixed Period-Road Tax Included For Duration-Optional All Inclusive Service Packages-Vat & Tax benefits (business users)-Off Balance Sheet Savings (business users)

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Keys of success

Alfa Romeo has been suffering from falling sales. Some analysts concluded that the automaker suffered large operating losses in the mid-2000s - estimated to be about 15 percent to 20 percent of annual revenues, or about 300 million to 500 million euros a year. For the year of 2010, it sold a total of about 112,000 units which was significantly lower than Fiat CEO Marchionne's global sales target of 300,000. Alfa then wanted to achieve 170,000 sales in 2011, including 100,000 Giulietta and 60,000 MiTo, but it actually sold 130,000 units that year. Its medium-term target remains 500,000 units by 2014 including 85,000 from N. American market.

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Will you work there?

- Yes I Willian, because the stadistics say that mostly workers of Alfa Romeo are happy, in fact they are the happiest workers of a car company, and they recive a good salary, so I Will like to work there.

- Yes I Will, because i like cars and I think they país well.

- Yes I Will, because they Have good salaries and I like work there.

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The end