9 Steps to a Successful Social Media Marketing Strategy for your Business

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[http://www.jeffbullas.com/] Here are 9 steps to a successful social media marketing strategy that will accelerate inquiries, leads and sales. Learn the basics and find out the steps to position your brand as an expert and thought leader in its industry. Also find out how do you get started with social media and how do you use it to promote your business.

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<ul><li>1.9 Steps to a Successful Social Media Marketing Strategy for your Business Speaker:Jeff Bullas Twitter:@JeffBullas Date:Nov 24, 2011</li></ul><p>2. JeffBullas.com Build your knowledge and skills The Digital Landscape The 3 Phases of the Web Phase 1: Portals Phase 2: Search Engines Phase 3: Social Networks 3. JeffBullas.com Build your knowledge and skills The Digital Landscape The Numbers: What has happened since 1990? First Website in 1990 130 Web Sites in 1993 16 Million Users in 1995 738 Million Internet users in Asia in December 2009252 Million Internet users in North America in 2009 90 Trillion The number of emails sent on the Internet in 2009 234 Million Websites in 2010 247 Billion Average number of email messages per day30 Billion Photos uploaded to Facebook per year 2010 2.0 Billion Users in 2011 4. JeffBullas.com Build your knowledge and skills The Digital Landscape: Google 5. JeffBullas.com Build your knowledge and skills The Digital Landscape: Facebook 6. JeffBullas.com Build your knowledge and skills The Digital Landscape: Mobile 7. JeffBullas.com Build your knowledge and skills </p> <ul><li>The Numbers Problem </li></ul><ul><li><ul><li>Over 234 million websites </li></ul></li></ul><ul><li><ul><li>More than 155 million blogs </li></ul></li></ul><ul><li><ul><li>Nearly 800 Million Facebook Users </li></ul></li></ul><ul><li><ul><li>2 Billion Internet Users</li></ul></li></ul><ul><li><ul><li>1 Trillion Facebook page views - 2011 </li></ul></li></ul><p>8. JeffBullas.com Build your knowledge and skills </p> <ul><li>The Noise Problem in 60 Seconds</li></ul><ul><li><ul><li>700,000 searches </li></ul></li></ul><ul><li><ul><li>600 Videos are uploaded to YouTube </li></ul></li></ul><ul><li><ul><li>80,000 Facebook Wall posts </li></ul></li></ul><p>9. Professional Education &amp; Training Build your knowledge and skills withthe Australian Institute of Export The Clutter Problem 10. JeffBullas.com Build your knowledge and skills The Technology Problem 11. JeffBullas.com Build your knowledge and skills Problem: We still think Analog! 12. JeffBullas.com Build your knowledge and skills WHY SOCIAL MEDIA? 13. JeffBullas.com Build your knowledge and skills Social Media Amplifies your Content. 14. JeffBullas.com Build your knowledge and skills WHY SOCIAL MEDIA? Makes you Stand out from the Crowd 15. JeffBullas.com Build your knowledge and skills WHY SOCIAL MEDIA? Networking on Steroids 16. JeffBullas.com Build your knowledge and skills WHY SOCIAL MEDIA? Accelerates the Spread of your Brand 17. JeffBullas.com Build your knowledge and skills WHY SOCIAL MEDIA? It can Position You as an Expert 18. JeffBullas.com Build your knowledge and skills WHY SOCIAL MEDIA? Your Business can Self-Publish 19. JeffBullas.com Build your knowledge and skills WHY SOCIAL MEDIA? Global Word of Mouth 20. JeffBullas.com Build your knowledge and skills WHY SOCIAL MEDIA On the Internet, nobody knows you are a dog 21. JeffBullas.com Build your knowledge and skills WHY SOCIAL MEDIA? Facilitates Trust Edelman Trust Barometer 22. JeffBullas.com Build your knowledge and skills THE SOLUTION 23. JeffBullas.com Build your knowledge and skills THE SOLUTION The Foundations 24. JeffBullas.com Build your knowledge and skills THE SOLUTION Foundations - Content 25. JeffBullas.com Build your knowledge and skills THE SOLUTION Foundations - Search 26. JeffBullas.com Build your knowledge and skills THE SOLUTION Foundations - Search 27. JeffBullas.com Build your knowledge and skills THE SOLUTION Foundations Social 28. JeffBullas.com Build your knowledge and skills THE SOLUTION Putting the Pieces Together 29. JeffBullas.com Build your knowledge and skills Social Media Revolution 30. JeffBullas.com Build your knowledge and skills THE SOLUTION Philosophy and Approach Publish to Multiple Networks 31. JeffBullas.com Build your knowledge and skills THE SOLUTION Philosophy and Approach Publish a Variety of Multi-Media Content 32. JeffBullas.com Build your knowledge and skills THE SOLUTION The 9 Steps to a Successful Social Media Marketing Strategy 33. JeffBullas.com Build your knowledge and skills THE SOLUTION Step One Obtain Commitment from Stakeholders 34. JeffBullas.com Build your knowledge and skills THE SOLUTION Step Two Determine Prospects &amp; Customer Personas 35. JeffBullas.com Build your knowledge and skills THE SOLUTION Step Three Create and Prioritize Goals 36. JeffBullas.com Build your knowledge and skills THE SOLUTION Step Four Develop Tactics to Achieve Goals 37. JeffBullas.com Build your knowledge and skills THE SOLUTION Step Five Resources Allocated to Achieve the Goals 38. JeffBullas.com Build your knowledge and skills THE SOLUTION Step Six Plan and Create Content 39. JeffBullas.com Build your knowledge and skills THE SOLUTION Step Seven Publish and Promote on the Social Channels Where your Customers Are 40. JeffBullas.com Build your knowledge and skills THE SOLUTION Step Eight Measure and Monitor the Results 41. JeffBullas.com Build your knowledge and skills THE SOLUTION Step Nine Modify, Rinse and Repeat 42. JeffBullas.com Build your knowledge and skills Socialnomics ! - Video 43. JeffBullas.com Build your knowledge and skills Social Media Marketing 44. JeffBullas.com Build your knowledge and skills Social Media Marketing with Facebook 45. JeffBullas.com Build your knowledge and skills </p> <ul><li>Social Media Marketing with Facebook </li></ul><ul><li>Why Use Facebook? </li></ul><ul><li><ul><li>Business Page for spreading your content </li></ul></li></ul><ul><li><ul><li>Multi-Media rich</li></ul></li></ul><ul><li><ul><li>Easy To Use </li></ul></li></ul><ul><li><ul><li>It is where one in three internet users hang out </li></ul></li></ul><ul><li><ul><li>Self Serve Target Ads with user demographics </li></ul></li></ul><p>46. JeffBullas.com Build your knowledge and skills </p> <ul><li>Social Media Marketing with Facebook </li></ul><ul><li>Some Fundamentals </li></ul><ul><li><ul><li>3 Types of Profiles </li></ul></li></ul><ul><li><ul><li>Self Serve Ads on Facebook </li></ul></li></ul><ul><li><ul><li>Facebook pages are Public and Searchable </li></ul></li></ul><ul><li><ul><li>Ranks high in search on a Social Web </li></ul></li></ul><ul><li><ul><li>Creates an online asset </li></ul></li></ul><ul><li><ul><li>Crowd Sources sharing </li></ul></li></ul><p>47. JeffBullas.com Build your knowledge and skills </p> <ul><li>Facebook Social Media Marketing: B2B </li></ul><ul><li>Facebook Tips for B2B Companies: </li></ul><ul><li><ul><li>Video Channel with How To Tutorials </li></ul></li></ul><ul><li><ul><li>News Updates in Your Industry </li></ul></li></ul><ul><li><ul><li>Provide an Incentive for Growing your Facebook Likes </li></ul></li></ul><ul><li><ul><li>Capturing Email Subscriptions for your database </li></ul></li></ul><ul><li><ul><li>Targeting Decision Makers through Paid SMM </li></ul></li></ul><ul><li><ul><li> Market Research and Surveys </li></ul></li></ul><ul><li><ul><li>Promote your Thought Leaders </li></ul></li></ul><p>48. JeffBullas.com Build your knowledge and skills Social Media Marketing with Facebook: B2B Case Studies:Publishing Content Linking to the Blog or Website Goal of this Tactic:Position company or personal brand as a thought leader 49. JeffBullas.com Build your knowledge and skills Social Media Marketing with Facebook : B2B Case Studies:Clear Risk Goal:Capture email subscribers and Facebook Likes 50. JeffBullas.com Build your knowledge and skills Social Media Marketing with Facebook : B2B Case Studies:General Electric Goal:Promote their Thought Leaders 51. JeffBullas.com Build your knowledge and skills Social Media Marketing with Facebook : B2B Case Studies:Get Satisfaction - Internet Software Company Goal:Provide customer service 52. JeffBullas.com Build your knowledge and skills Social Media Marketing with Facebook : B2B Case Studies:Cisco Goal:Create Trust Through Shareable Content 53. JeffBullas.com Build your knowledge and skills Social Media Marketing with Facebook : B2B Case Studies:Cisco Goal:Educate with Online Video within Facebook 54. JeffBullas.com Build your knowledge and skills Social Media Marketing with Twitter 55. JeffBullas.com Build your knowledge and skills </p> <ul><li>Social Media Marketing with Twitter </li></ul><ul><li>Why Use Twitter </li></ul><ul><li>A global network of 200 million plus users </li></ul><ul><li>You can target industries and niches </li></ul><ul><li>Monitor the competition </li></ul><ul><li>Its global </li></ul><ul><li>It is real time </li></ul><ul><li>It is a great tool to market your blog content </li></ul><p>56. JeffBullas.com Build your knowledge and skills </p> <ul><li>Social Media Marketing with Twitter </li></ul><ul><li>5 Tips for Optimizing Twitter </li></ul><ul><li>Include a photo or logo </li></ul><ul><li>Add your Facebook or Websites URL </li></ul><ul><li>Write Great Headlines</li></ul><ul><li>Make sharing easy with Place a ReTweet button</li></ul><ul><li>Include Follow me on Twitter buttons on your blog </li></ul><p>57. JeffBullas.com Build your knowledge and skills </p> <ul><li>Social Media Marketing with Twitter </li></ul><ul><li>Twitter Marketing Tips</li></ul><ul><li>Develop a targeted Twitter following </li></ul><ul><li>Listen, engage and communicate and build loyal followers in your community</li></ul><ul><li>Create a live feed on the corporate brand name to see what the world is saying about you </li></ul><ul><li>Tweet your online specials that link to a landing page</li></ul><ul><li>Tweet your content </li></ul><ul><li>Network and Create contacts on Twitter by retweeting their content </li></ul><p>58. JeffBullas.com Build your knowledge and skills Social Media Marketing with Twitter Twitter Tools 59. JeffBullas.com Build your knowledge and skills Social Media Marketing with Twitter Case Studies:JeffBullas.com Goals:Drive traffic to the blog and networking 60. JeffBullas.com Build your knowledge and skills Social Media Marketing with Twitter Case Studies:Dell.com Goal:Sell Product that can be tracked with coupons 61. JeffBullas.com Build your knowledge and skills Social Media Marketing with LinkedIn 62. JeffBullas.com Build your knowledge and skills </p> <ul><li>Social Media Marketing with LinkedIn </li></ul><ul><li>WhyUse LinkedIn? </li></ul><ul><li><ul><li>Over 130 Million professionals are members </li></ul></li></ul><ul><li><ul><li>Great for networking professionally</li></ul></li></ul><ul><li><ul><li>Finding Opportunities </li></ul></li></ul><ul><li><ul><li>Positioning as an Expert with over 800,000 groups </li></ul></li></ul><ul><li><ul><li>Integrate your other sites Website, Blog and Facebook</li></ul></li></ul><ul><li><ul><li>Average income is over $100,000 </li></ul></li></ul><p>63. JeffBullas.com Build your knowledge and skills </p> <ul><li>Social Media Marketing with LinkedIn </li></ul><ul><li>Setting up and Optimizing LinkedIn </li></ul><ul><li><ul><li>Create a public profile (dont lock it away)</li></ul></li></ul><ul><li><ul><li>In your homepage activate your Twitter link</li></ul></li></ul><ul><li><ul><li>Activate your blog feed to your homepage on LinkedIn </li></ul></li></ul><ul><li><ul><li>Integrate SlideShare into LinkedIn </li></ul></li></ul><p>64. JeffBullas.com Build your knowledge and skills </p> <ul><li>Social Media Marketing with LinkedIn </li></ul><ul><li>LinkedIn Marketing Tips </li></ul><ul><li><ul><li>Update your posts on LinkedIn after publishing.</li></ul></li></ul><ul><li><ul><li>Participate in one of the 800,000 groups that is suitable for your target audience </li></ul></li></ul><ul><li><ul><li>Create your own group that doesnt sell but provides a forum for your industry niche </li></ul></li></ul><ul><li><ul><li>Create Exclusive Content that requires registration </li></ul></li></ul><ul><li><ul><li>Advertise on LinkedIn from as little as $10 per day.</li></ul></li></ul><ul><li><ul><li><ul><li>You can target by</li></ul></li></ul></li></ul><ul><li><ul><li><ul><li>Geography, Industry, Job Function, Job title, LinkedIn Groups</li></ul></li></ul></li></ul><p>65. JeffBullas.com Build your knowledge and skills </p> <ul><li>Social Media Marketing with LinkedIn </li></ul><ul><li>LinkedIn Case Study B2B: Post Card Mania </li></ul><ul><li><ul><li>Create Compelling Content </li></ul></li></ul><ul><li><ul><li>Build Contacts and Message Them </li></ul></li></ul><ul><li><ul><li>Join Groups and Contribute </li></ul></li></ul><ul><li><ul><li>Cold Message Contacts </li></ul></li></ul><ul><li>Results : In 12 Months they have generated 600 leads from a B2B audience </li></ul><p>66. JeffBullas.com Build your knowledge and skills Social Media Marketing with LinkedIn LinkedIn Case Study: Post Card Mania The Post on LinkedIn 67. JeffBullas.com Build your knowledge and skills Social Media Marketing with LinkedIn LinkedIn Case Study: Post Card Mania The Landing Page 68. JeffBullas.com Build your knowledge and skills Social Media Marketing with YouTube 69. JeffBullas.com Build your knowledge and skills </p> <ul><li>Social Media Marketing with YouTube </li></ul><ul><li>Why UseYouTube? </li></ul><ul><li><ul><li>Second Largest Search engine in the world </li></ul></li></ul><ul><li><ul><li>Easier to rank higher in organic search than Google </li></ul></li></ul><ul><li><ul><li>The younger generation would rather chew their arm off than read a paragraph of text Provide short videos </li></ul></li></ul><ul><li><ul><li> How To category is the fastest growing segment </li></ul></li></ul><ul><li><ul><li>Free and Easy to use </li></ul></li></ul><p>70. JeffBullas.com Build your knowledge and skills </p> <ul><li>Social Media Marketing with YouTube </li></ul><ul><li>Setting up and Optimizing YouTube </li></ul><ul><li>Create your own branded YouTube Channel</li></ul><ul><li>Link to your Blog, Facebook Fanpage or your website to make it easy for people to link back to your site</li></ul><ul><li>Put the category such as [Social Media Marketing] in Brackets before each Title of your video</li></ul><ul><li>Put Tags in your video tags section, make them relevant to your video title </li></ul><ul><li>Again promote your YouTube video on Twitter and place them on your blog in a Video or YouTube Channel section</li></ul><p>71. JeffBullas.com Build your knowledge and skills </p> <ul><li>Social Media Marketing with YouTube </li></ul><ul><li>YouTube Marketing Tips:</li></ul><ul><li>Interview senior people in your industry promote them, the law of reciprocity</li></ul><ul><li>Create information videos that inform clients while you sleep leverages your time </li></ul><ul><li>CreateEducational videos demonstrating expertise and thought leadership</li></ul><ul><li>Include videos in your online store to showcase and demo products (can increase conversion rates by 10-30%(Case Study: Online shoe store Zappos) </li></ul><p>72. JeffBullas.com Build your knowledge and skills Social Media Marketing with Slideshare 73. JeffBullas.com Build your knowledge and skills </p> <ul><li>Social Media Marketing with Slideshare </li></ul><ul><li>Why Use Slideshare </li></ul><ul><li><ul><li>It is the YouTube for PowerPoint </li></ul></li></ul><ul><li><ul><li>Presentations postion you as an expert </li></ul></li></ul><ul><li><ul><li>Optimal for B2B </li></ul></li></ul><ul><li><ul><li>Good for optimising content for search </li></ul></li></ul><p>74. JeffBullas.com Build your knowledge and skills </p> <ul><li>Social Media Marketing with Slideshare </li></ul><ul><li>Slideshare Marketing Tips </li></ul><ul><li>Turn your posts into PowerPoint presentations and post them to Slideshare </li></ul><ul><li>Write a good headline both on the presentation itself and the Title area </li></ul><ul><li>Include keyword tags that would be used to find the presentation </li></ul><ul><li>Promote your presentations on Twitter </li></ul><ul><li>Allow viewers to download your presentation to assist in making it easy for people to share </li></ul><ul><li>Post them to your Facebook page </li></ul><ul><li>In choose a license make it CC (Creative Commons) License so people can use your content and then attribute and link to your blog </li></ul><p>75. JeffBullas.com Build your knowledge and skills Social Media Marketing with Blogs 76. JeffBullas.com Build your knowledge and skills </p> <ul><li>Social Media Marketing with Blogs </li></ul><ul><li>Why Blog? </li></ul><ul><li><ul><li>To establish a home base that you own </li></ul></li></ul><ul><li><ul><li>Personal branding Eg.jeffbullas.com </li></ul></li></ul><ul><li><ul><li>Position you as a thought leader in your niche </li></ul></li></ul><ul><li><ul><li>Establishes Authority </li></ul></li></ul><ul><li><ul><li>Google likes fresh unique content</li></ul></li></ul><ul><li><ul><li>Easy to use </li></ul></li></ul><ul><li><ul><li>Builds an online asset </li></ul></li></ul><p>77. JeffBullas.com Build your knowledge and skills </p> <ul><li>Social Media Marketing with Blogs </li></ul><ul><li>Setting up and Optimizing Your Blog </li></ul><ul><li><ul><li>Buy your own domain name</li></ul></li></ul><ul><li><ul><li>Blog as part of your primary website domain </li></ul></li></ul><ul><li><ul><li>Purchase a WordPress theme</li></ul></li></ul><ul><li><ul><li>Post content regularly</li></ul></li></ul><ul><li><ul><li>Promote your Blog on Twitter regularly</li></ul></li></ul><ul><li><ul><li>Include share buttons to other social media channels</li></ul></li></ul><ul><li><ul><li>Build your email subscriber database </li></ul></li></ul><p>78. JeffBullas.com Build your knowledge and skills </p> <ul><li>Social Media Marketing with Blogs </li></ul><ul><li>Blogging Marketing Tips </li></ul><ul><li>Solve problems with your posts. What do your customers worry about? </li></ul><ul><li>Provide How To articles </li></ul><ul><li>Write great headlines </li></ul><ul><li>Write easy to read articles </li></ul><ul><li>Use multimedia embed videos, images and screen shots </li></ul><ul><li>Send out posts instead of static email newsletters that drive traffic to your site and drive comments </li></ul><ul><li>Post after publishing to other social media channels, Facebook page, Google+, LinkedIn, Twitter (manually) </li></ul><ul><li>Create evergreen content </li></ul><ul><li>Be focused (stay on topic)</li></ul><ul><li>Repurpose offline and publish it online </li></ul><p>79. Driving excellence in International Trade for 50 years Social Media Marketing with Blogs Personal Brand Case Studies:JeffBullas.com Goal:Create a personal brand online and create global opportunities Driving excellence in International Trade for 50 years Build your knowledge and skills Build your knowledge and skills 80. Driving excellence in International Trade for 50 years Social Media Marketing with Blogs B2B Case Studies:Hubspot software as a service for small to medium business Goal:Create great content that drives link building and positions the brand Driving excellence in International Trade for 50 years Build your knowledge and skills Build your kno...</p>

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