10 Steps to a Successful Social Media Marketing Strategy

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    19-Aug-2014

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Social media marketing success is something that business is now starting to see as vital as part of their marketing plans. Just having a Facebook page or a Twitter account is just the start. Planning and creating a strategy is vital if you want to succeed long term. In this presentation we look at the 10 steps you need to implement. We also look at some specific tactics and case studies of brands and businesses that have been successful at social media marketing.

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<ul><li> The 10 Steps to a Successful Social Media Marketing Strategy for your Business </li> <li> The Digital Landscape The 3 Phases of the Web Phase 1: Portals Phase 2: Search Engines Phase 3: Social Networks </li> <li> The Digital Landscape The Numbers: What has happened since 1990? First Website in 1990 130 Web Sites in 1993 16 Million Users in 1995 738 Million Internet users in Asia in December 2009 252 Million Internet users in North America in 2009 90 Trillion The number of emails sent on the Internet in 2009 234 Million Websites in 2010 247 Billion Average number of email messages per day 30 Billion Photos uploaded to Facebook per year 2010 2.0 Billion Users in 2011 </li> <li> The Digital Landscape Google </li> <li> The Digital Landscape Facebook </li> <li> The Digital Landscape Mobile </li> <li> The Numbers Problem Over 500 million websites More than 155 million blogs Nearly 800 Million Facebook Users 2 Billion Internet Users 1 Trillion Facebook page views - 2011 </li> <li> The Noise Problem in 60 Seconds 700,000 searches 600 Videos are uploaded to YouTube 80,000 Facebook Wall posts </li> <li> The Display Ad Clutter Problem </li> <li> The Technology Problem </li> <li> The Technology Problem </li> <li> Problem: We still think Analog! </li> <li> Why Social Media Marketing? </li> <li> Why Social Media? Social Media Amplifies your Content </li> <li> Why Social Media? Makes you Stand out from the Crowd </li> <li> Why Social Media? Networking on Steroids </li> <li> Why Social Media? Accelerates the Spread of your Brand </li> <li> Why Social Media? It can Position You as an Expert </li> <li> Why Social Media? Your Business Can Self-Publish </li> <li> Why Social Media? Global Word of Mouth </li> <li> Why Social Media? On the Internet, nobody knows you are a dog </li> <li> Why Social Media? Facilitates Trust Edelman Trust Barometer </li> <li> The Foundations and Approach to Social Media </li> <li> The Foundations and Approach to Social Media Content </li> <li> The Foundations and Approach to Social Media Search </li> <li> The Foundations and Approach to Social Media Social </li> <li> The Foundations and Approach to Social Media Publish to Multiple Networks </li> <li> The Foundations and Approach to Social Media Publish a Variety of Multi-Media Content </li> <li> The 10 Steps to a Successful Social MediaMarketing Strategy </li> <li> Step 1 Establish a Clear Focused Vision </li> <li> Step 1 Establish a Clear Focused VisionNikes Vision To bring inspiration and innovation to every athlete in the world. If you have a body, you are an athlete </li> <li> Step 2 Obtain Commitment from Management </li> <li> Step 3 Determine Prospects &amp; Customer Personas </li> <li> Step 4 Create and Prioritize Goals </li> <li> Step 5 Develop Tactics to Achieve Goals </li> <li> Step 6 Resources Allocated to Achieve the Goals </li> <li> Step 7 Plan and Create Content </li> <li> Step 8 Publish and Promote on the Social Networks where your Customers are </li> <li> Step 9 Measure and Monitor the Results </li> <li> Step 10 Modify, Rinse and Repeat </li> <li> Social Media Marketing Tools and Tactics </li> <li> Social Media Marketing with Facebook </li> <li> Social Media Marketing with Facebook Why Use Facebook? Business Page for spreading your content Multi-Media rich It is where one in three internet users hang out Self Serve Target Ads with user demographics </li> <li> Facebook Social Media Marketing B2C Facebook Tips for B2C Companies 1. Welcome page 2. Provide an incentive for growing your Facebook Likes 3. Capture email subscriptions for your database 4. Offer specials 5. Publish content daily 6. Crowd sourced market research 7. Sell products on your Facebook store 8. Provide rich multimedia </li> <li> Facebook Social Media Marketing B2C Victorias Secret </li> <li> Facebook Social Media Marketing B2C Threadless </li> <li> Facebook Social Media Marketing Personal Brand Mari Smith </li> <li> Facebook Social Media Marketing B2B Facebook Tips for B2B Companies 1. Video Channel with How To Tutorials 2. News Updates in Your Industry 3. Provide an Incentive for Growing your Facebook Likes 4. Capturing Email Subscriptions for your database 5. Targeting Decision Makers through Paid SMM 6. Market Research and Surveys 7. Promote your Thought Leaders </li> <li> Facebook Social Media Marketing B2B Case Studies - Publishing Content Linking to the Blog or Website Goal: Position company or personal brand as a thought leader </li> <li> Social Media Marketing with Facebook B2B Case Studies Clear Risk Goal: Capture email subscribers and Facebook Likes </li> <li> Social Media Marketing with Facebook B2B Case Studies General Electric Goal: Promote Thought Leaders </li> <li> Social Media Marketing with Facebook B2B Case Studies Get Satisfaction - Internet Software Company Goal: Provide customer service </li> <li> Social Media Marketing with Facebook B2B Case Studies Cisco Goal: Educate with Online Video within Facebook </li> <li> Social Media Marketing with Twitter </li> <li> Social Media Marketing with Twitter Why use Twitter? A global network of 500 million plus users You can target industries and niches Monitor the competition It is global It is real time It is a great tool to market your blog content It is simple </li> <li> Social Media Marketing with Twitter 5 Tips for Optimizing Twitter 1. Include a photo or logo 2. Add your Facebook or Websites URL 3. Write Great Headlines 4. Make sharing easy with a ReTweet button 5. Include Follow me on Twitter buttons on your blog </li> <li> Social Media Marketing with Twitter Twitter Marketing Tips 1. Develop a targeted Twitter following 2. Listen, engage and communicate and build loyal followers in your community 3. Create a live feed on the corporate brand name to see what the world is saying about you 4. Tweet your online specials that link to a landing page 5. Tweet your content 6. Network and Create contacts on Twitter by retweeting their content </li> <li> Social Media Marketing with Twitter Twitter Tools </li> <li> Social Media Marketing with Twitter Case Studies jeffbullas.com Goal: Drive traffic to the blog and networking </li> <li> Social Media Marketing with Twitter Case Studies dell.com Goal: Sell Product that can be tracked with coupons </li> <li> Social Media Marketing with LinkedIn </li> <li> Social Media Marketing with LinkedIn Why use LinkedIn? Over 150 Million professionals are members Great for networking professionally Finding opportunities Positioning as an expert with over 800,000 groups Integrate your other sites Website, Blog and Facebook Average income is over $100,000 </li> <li> Social Media Marketing with LinkedIn Setting up and Optimizing LinkedIn Create a public profile (dont lock it away) In your homepage activate your Twitter link Activate your blog feed to your homepage on LinkedIn Integrate SlideShare into LinkedIn </li> <li> Social Media Marketing with LinkedIn LinkedIn Marketing Tips Update your posts on LinkedIn after publishing Participate in one of the 800,000 groups that is suitable for your target audience Create your own group that doesnt sell but provides a forum for your industry niche Create Exclusive Content that requires registration Advertise on LinkedIn from as little as $10 per day You can target by Geography Industry Job Function Job title LinkedIn Groups </li> <li> Social Media Marketing with LinkedIn LinkedIn Case Study B2B: Post Card Mania Create compelling content Build contacts Join groups and contribute Cold message contacts Results: In 12 Months they have generated 600 leads from a B2B audience </li> <li> Social Media Marketing with LinkedIn LinkedIn Case Study B2B: Post Card Mania The Post on LinkedIn </li> <li> Social Media Marketing with LinkedIn LinkedIn Case Study B2B: Post Card Mania The Landing Page </li> <li> Social Media Marketing with YouTube </li> <li> Social Media Marketing with YouTube Why use YouTube? Second largest search engine in the world Easier to rank higher in organic search than Google The younger generation would rather poke their eyes out than read a paragraph of text provide short videos How To category is the fastest growing segment Can be branded </li> <li> Social Media Marketing with YouTube Setting up and Optimizing YouTube 1. Create your own branded YouTube Channel 2. Link to your Blog, Facebook Fanpage or your website to make it easy for people to link back to your site 3. Put the category such as [Social Media Marketing] in Brackets before each Title of your video 4. Put Tags in your video tags section, make them relevant to your video title 5. Again promote your YouTube video on Twitter and place them on your blog in a Video or YouTube Channel section </li> <li> Social Media Marketing with YouTube YouTube Marketing Tips 1. Interview senior people in your industry promote them, the law of reciprocity 2. Create information videos that inform clients while you sleep leverages your time 3. Create Educational videos demonstrating expertise and thought leadership 4. Include videos in your online store to showcase and demo products (can increase conversion rates by 10-30% (Case Study: Online shoe store Zappos) </li> <li> Social Media Marketing with YouTube YouTube Case Study: Orabrush </li> <li> Social Media Marketing with Slideshare </li> <li> Social Media Marketing with Slideshare Why use Slideshare? It is the YouTube for PowerPoint Presentations position you as an expert Optimal for B2B Good for optimising content for search </li> <li> Social Media Marketing with Slideshare Slideshare Marketing Tips 1. Turn your posts into PowerPoint presentations and post them to SlideShare 2. Write a good headline both on the presentation itself and the title area 3. Include keyword tags that would be used to find the presentation 4. Promote your presentations on Twitter 5. Allow viewers to download your presentation to assist in making it easy for people to share 6. Post them to your Facebook page 7. In choose a license make it CC (Creative Commons) License so people can use your content and then attribute and link to your blog </li> <li> Social Media Marketing with Blogs </li> <li> Social Media Marketing with Blogs Why Blog? To establish a home base that you own Personal branding egjeffbullas.com Position you as a thought leader in your niche Establishes authority Google likes fresh unique content Easy to use Builds an online asset </li> <li> Social Media Marketing with Blogs Setting up and Optimizing Your Blog Buy your own domain name Blog as part of your primary websit...</li></ul>

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