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Slides used for 9-24-2013 presentation to FASH325 students at the University of Delaware.
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Social Media and Web 2.0 for Fashion
FASH325 – Fall 2013
http://bit.ly/sm-fashion-f13
Mathieu Plourde, Educational TechnologistIT Academic Technology Services
Disclaimer
• This presentation is not a recipe for success using web 2.0 technologies and social media.
• Actual mileage may vary.
Social Media and Web 2.0 for Fashion - M. Plourde 2
Use of Technology
• Please, DO use any technology at your fingertips.
Social Media and Web 2.0 for Fashion - M. Plourde 3
Presentation Structure
You
Your Brand
Your Target Audience
• Local
• Distant
Social Media and Web 2.0 for Fashion - M. Plourde 4
DEFINING SOCIAL MEDIA
Social Media and Web 2.0 for Fashion - M. Plourde 5
Social Media and Web 2.0 for Fashion - M. Plourde 6
Credit: Khalid Albaih on Flickr
Social media presence
Do you have a _______ account?
• Yes.
• No.
Social Media and Web 2.0 for Fashion - M. Plourde 7
Social media usage
Your purpose for using social media is mostly…
• Personal.
• Professional.
Social Media and Web 2.0 for Fashion - M. Plourde 8
Mobile devices
Do you own a smartphone, tablet, or another web-enabled handheld device?
• Yes.
• No.
Social Media and Web 2.0 for Fashion - M. Plourde 9
MANAGING INCOMING INFORMATION
Information overload…
Social Media and Web 2.0 for Fashion - M. Plourde 10
How big is the problem?
Social Media and Web 2.0 for Fashion - M. Plourde 11
“It's not information overload - it's filter failure”
– Clay Shirky
Social Media and Web 2.0 for Fashion - M. Plourde 12
Don’t be a slave to email!
• Apply the Getting Things Done process to your inbox.
• Use filters, tags, and folders.
• Unsubscribe.
• Move messages you’re not required to take action upon to another space.
• Separate email account
• RSS reader
Social Media and Web 2.0 for Fashion - M. Plourde 13
Remember the day the Internet almost died?
Social Media and Web 2.0 for Fashion - M. Plourde 14
http://www.cnn.com/2009/TECH/06/26/michael.jackson.internet/index.html
Self-Organized Crisis Response
Social Media and Web 2.0 for Fashion - M. Plourde 15
http://irevolution.net/2013/04/16/bostonmarathon-attack/
Finding relevant conversations
• Gurus in your discipline and their entourage
• Books
• Blogs
• Professional associations
• Conference and event backchannels
• #Hashtags and keywords
Social Media and Web 2.0 for Fashion - M. Plourde 16
New York Fashion Week
http
://mash
able.co
m/2
01
2/
09
/05
/new
-york-fash
ion
-w
eek-sept-2
01
2/
Social Media and Web 2.0 for Fashion - M. Plourde 17
Google Alerts
Social Media and Web 2.0 for Fashion - M. Plourde 18
http://www.google.com/alerts
Consume the social web
• Create a custom online newspaper that scouts the social web for you: http://paper.li
• Multi-engine social search: http://addictomatic.com
Social Media and Web 2.0 for Fashion - M. Plourde 19
Flipboard and Pulse.me
• Mobile apps can push the news to you in a magazine format
flipboard.com www.pulse.me
Social Media and Web 2.0 for Fashion - M. Plourde 20
Really Simple Syndication (RSS)
• Almost every web site generates an RSS feed.
• You get a notification when there is something new.
• http://feedly.com
Attribution: jrhode on Flickr.com
Social Media and Web 2.0 for Fashion - M. Plourde 21
Roles in communities
Leaders/Gurus
ActiveMembers
Lurkers
Outsiders
Social Media and Web 2.0 for Fashion - M. Plourde 22
STORING AND RETRIEVING INFORMATION
Social Media and Web 2.0 for Fashion - M. Plourde 23
Storing and retrieving
I can retrieve relevant information I was exposed to in the last month.
• Yes.
• No.
Social Media and Web 2.0 for Fashion - M. Plourde 24
Social bookmarking: Diigo
Social Media and Web 2.0 for Fashion - M. Plourde 25
Can you imagine having 7,000 bookmarks in your browser?
Browser Add-On
http://www.diigo.com
Social Media and Web 2.0 for Fashion - M. Plourde 26
Evernote
Social Media and Web 2.0 for Fashion - M. Plourde 27
• Personal note-taking application.
• Syncs on multiple devices.
• http://www.evernote.com/
File sync
•28 Social Media and Web 2.0 for Fashion - M. Plourde
BRANDING YOURSELF!
Sharing information, or…
Social Media and Web 2.0 for Fashion - M. Plourde 29
What is your first reflex when you don’t
know something?
Social Media and Web 2.0 for Fashion - M. Plourde 30
What is your first reflex when you don’t
know something?
(You Google it!)
Social Media and Web 2.0 for Fashion - M. Plourde 31
What is your first reflex when you don’t
know something?
(You Google it!)
Social Media and Web 2.0 for Fashion - M. Plourde 32
Google yourself!
Can you find yourself when you Google your name?
• Yes.
• No.
Social Media and Web 2.0 for Fashion - M. Plourde 33
Are you employable?
If someone found your social media profile, would they consider you a potential candidate?
• Yes.
• No.
• OMG, no way!
Social Media and Web 2.0 for Fashion - M. Plourde 34
Overexposed
Social Media and Web 2.0 for Fashion - M. Plourde 35
http://youtu.be/jSdw9m3FskA
Personal landing page
Do you have a personal landing page, a URL you share to others so they can find out about you and contact you?
• Yes.
• No.
Social Media and Web 2.0 for Fashion - M. Plourde 36
Your personal landing page
• Your professional self:
• Who’s your audience?
• Where should such a page be hosted?
• What do you expect from connections?
• What should they expect from you?
• Examples:
• http://about.me/mathplourde
• http://mathplourde.wordpress.com/about/
Social Media and Web 2.0 for Fashion - M. Plourde 37
danah boyd on her digital presence
“There is some crappy stuff concerning me on the Internet— both stuff that I’ve produced and stuff
that’s been written about me by other people. […] My way of coping with persistence is to create a
living presence, frame my own story in an ongoing way, and creating a digital self that is constantly
evolving not to escape but to mature”
—danah boyd (From Rheingold, Howard; Weeks, Anthony (2012-02-24). Net Smart (Kindle Locations 3085-3088). MIT Press. Kindle Edition.)
Social Media and Web 2.0 for Fashion - M. Plourde 38
Your profile
Social Media and Web 2.0 for Fashion - M. Plourde 39
Less Intrusive Than a Phone Call…
Social Media and Web 2.0 for Fashion - M. Plourde 40
Share your identity in
the physical world!
If Information Was Made of Light…
Social Media and Web 2.0 for Fashion - M. Plourde 41
EXTERNALINFORMATION
SOURCERECEIVED INFORMATION
FORWARDEDINFORMATION
SHAREDINFORMATION
STORED INFORMATION
If Information Was Made of Light…
Social Media and Web 2.0 for Fashion - M. Plourde 42
EXTERNALINFORMATION
SOURCERECEIVED INFORMATION
FORWARDEDINFORMATION
SHAREDINFORMATION
STORED INFORMATION
CURATION
Conversational Spaces
Social Media and Web 2.0 for Fashion - M. Plourde 43
PROFESSIONALPERSONAL
Social Media Spaces
Social Media and Web 2.0 for Fashion - M. Plourde 44
PERSONAL PROFESSIONAL
CHOOSING THE RIGHT CHANNELS
Social Media and Web 2.0 for Fashion - M. Plourde 45
The network effect
Social Media and Web 2.0 for Fashion - M. Plourde 46
Source: Jeff Bullas
Also: http://blog.digitalinsights.in/social-media-facts-and-statistics-2013/0560387.html
The role of reciprocity
Reciprocal
• Requires permission from both participants.
Non-reciprocal
• You can follow someone without them following you back.
Social Media and Web 2.0 for Fashion - M. Plourde 47
Top dog
The role of reciprocity
Reciprocal
• Fosters relationship.
Non-reciprocal
• Fosters discovery.
Social Media and Web 2.0 for Fashion - M. Plourde 48
My spaces
Social Media and Web 2.0 for Fashion - M. Plourde 49
PER
SON
AL
PR
OFESSIO
NA
L
ME
INPUT(Inbound)
OUTPUT(Outbound)
MY STORAGE
(Circa 2007)
Social Media and Web 2.0 for Fashion - M. Plourde 50
Social Media and Web 2.0 for Fashion - M. Plourde 51
My sharing loop(2012)
Personal Learning Networks
Social Media and Web 2.0 for Fashion - M. Plourde 52
Attribution: Alec Couros (courosa) on Flickr.com
Your PLN to the rescue
http://youtu.be/IZ83x2hUCP4
Social Media and Web 2.0 for Fashion - M. Plourde 53
Collaboration
• Shared spaces:
• Pinterest boards
• Mindmapping
• Social bookmarking
• Google Tools
• Sites
• Docs
• G+ Communities
• Google Hangouts
Social Media and Web 2.0 for Fashion - M. Plourde 54
LOCATION, LOCATION, LOCATION
Social Media and Web 2.0 for Fashion - M. Plourde 55
Social Check-In
• Foursquare
• Yelp!
• Facebook Places
Social Media and Web 2.0 for Fashion - M. Plourde 56
Social Deals
• Groupon
• Living Social
Social Media and Web 2.0 for Fashion - M. Plourde 57
Point of Purchase
• Touchscreens
• QRCodes
• Bar codes
• Text messaging
• Social experience
Social Media and Web 2.0 for Fashion - M. Plourde 58
Enhanced Reality
Social Media and Web 2.0 for Fashion - M. Plourde 59
http://www.wikitude.com/en/tour/wikitude-world-browser
Aurasma
• http://youtu.be/GBKy-hSedg8
Social Media and Web 2.0 for Fashion - M. Plourde 60
Aurasma
http://social.marksandspencer.com/fashion-2/valentines-day-augmented-reality/
Social Media and Web 2.0 for Fashion - M. Plourde 61
T-shirt OS
Social Media and Web 2.0 for Fashion - M. Plourde 62
http://www.engadget.com/2012/08/02/cutecircuit-tshirtos/
Google Goggles
• http://www.google.com/mobile/goggles/
Social Media and Web 2.0 for Fashion - M. Plourde 63
Tech-Enabling Fashion
Social Media and Web 2.0 for Fashion - M. Plourde 64
• http://www.agloves.com/about-our-products/
• http://www.ipadhacks.com/news/ipad-jeans-pocket/
Google Glass
Social Media and Web 2.0 for Fashion - M. Plourde 65
http://www.google.com/glass/start/
Samsung Galaxy Gear
Social Media and Web 2.0 for Fashion - M. Plourde 66
http://techcrunch.com/2013/09/04/samsung-galaxy-gear-official/
AUDIENCE CONCERNS
Finding Value
Social Media and Web 2.0 for Fashion - M. Plourde 67
What’s Your Metric?
Social Media and Web 2.0 for Fashion - M. Plourde 68
Visitors
Hits on your Website
Revenue/Donations
Actions
The AIDA Model
Social Media and Web 2.0 for Fashion - M. Plourde 69
Awareness
Interest
Desire
Action
Web Presence and Metrics
• Web publishing platforms:
• Google Sites
• Wordpress, Drupal
• Youtube, Flickr, Slideshare, Ustream, etc.
• Metrics:
• URL shorteners (Bit.ly)
• Google Analytics
• Klout
• Surveys
Social Media and Web 2.0 for Fashion - M. Plourde 70
Brand Presence
Social Media and Web 2.0 for Fashion - M. Plourde 71
Web SiteSocial
Media
Web Site vs. Social Media
Social Media and Web 2.0 for Fashion - M. Plourde 72
Web Site
+ Social Media
+ Local
Jeremiah Owyang, Making your Corporate Website Relevant:
http://www.slideshare.net/jeremiah_owyang/making-your-corporate-website-relevant
Your brand is your organizational
persona. Make it consistent and
connected!
One Brand, Different Perspectives
Brand
Origin
History
ProximityMeaning
Personal Stories
Social Media and Web 2.0 for Fashion - M. Plourde 73
More questions than answers…
• What kind of information are shoppers interested in?
• How can you deliver an enhanced experience?
• Can you leverage in-store and client-owned technology?
• How can your clients become the voice for your brand?
• How is shopping in virtual spaces different?
Social Media and Web 2.0 for Fashion - M. Plourde 74
Thank You!
• Questions, Comments?
• Mathieu PlourdeEducational Technologist, LMS Project Leader IT Academic Technology [email protected]
bit.ly/mathplourde
• All contents for this session: bit.ly/sm-fashion-f13
Social Media and Web 2.0 for Fashion - M. Plourde 75