Better Place DenmarkTorben Andersen, Chief Commercial Officer

March 2012

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“How do you make the world a better place by 2020?”

End dependence on oil...

…accelerate the transformation to a sustainable electric automotive solution

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Better Place Solution | Better Place Addresses Historic Barriers to EV Adoption

Driving experience

Comparable upfront costs b/w EV and ICEAffordability

Drive distances with confidenceRange anxiety

In-car and on-road supportCustomer support

Grid management

Full performance cars

EVs cannot scale without high-level grid management

• Working closely with OEMs on adapting traditional car design to new EV specifications

• Battery ownership is separated from car ownership, relieving drivers high upfront cost of battery

• Ubiquitous recharge infrastructure and battery switch stations allow long-range driving

• In-car software provides interface between the driver, the battery and the car, and on-road support gives driver reassurance

• Service and Control Center intelligently manages electricity grid to ensure optimization of demand

Mass adoption of EVs will not happen without a solution which provides an economically attractive and convenient infrastructure platform

Historical Barriers Consumer Requirements Better Place Solution

The electric car network operator

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Better Place Denmark | Go To Market model

• Customers• Fleet owner – public and private• Early adopters among consumers• General Consumers

• Channels• Visitor Center• Leasing companies• Car dealers• Web

• Products• Subscriptions for annual mileage• Switch Battery • Fixed Battery

• Roaming Customers• Additional Services i.e. extra charge spot

Our value proposition and pricing for Denmark

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Q&A

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