Theory- Audience

Jack Morton

Audience Profile for Lego movie

• Primary Audience– Both female and male

aged 0-14 children • Secondary Audience– Both female and male

aged 25-44 adults because the children will bring the adults to see it

Audience Profile for love actually • Primary Audience

– Gender will be female because it’s a romance film. The age is 15-65+ because its on channel 4 and BBC around Christmas time and available for free

• Secondary Audience– The gender will be male aged

25-65+ because the wife's will want their husbands to watch with them

Audience Profile for iron man 3

• Primary Audience– Gender male and age is

15-24 because it’s a action film

• Secondary Audience– Gender female and age

15-24 because the boyfriends will drag their girlfriends to see it

Hypodermic Needle

• Definition– Where an audience instantly believes and accepts

what is told by the media • Example– Donald trump puts thoughts in peoples heads

about building a wall

Uses and Gratifications Information

Information • Trailer on TV or on YouTube – give you information on how its

going to look • Researching on the internet about the video game – give you

insight on how its going to turn out• To learn what the game is about – to see if its to your liking • Researching cheats on the internet – makes the game more fun

for the player • Information on where to buy the game – to see if its close to you • Information on what category – this also give you information if

the game is suited for you

Uses and Gratifications Personal Identity

Personal identity• Improve game play – the game can be very hard and sometimes you need

practice • Improve points – The game can be difficult and therefore you need to

practice • Improve reaction time – The game can be different and sometimes players

are better than you so you sometimes need to work on your skill • Customise your character to your likening – this gives the player a unique

look • Gamer tag – this gives the player a unique name and can be noticed • Customise Weapon – to give the player a advantage over players • Customise Load out – to also give the player a edge on other players

Uses and Gratifications Integration and Social Interaction

Integration and Social Interaction• Talking about the game – gives the excitement of

when it does come out • Talking online – this means you can talk to people

online and play together • Playing against each other – this is when players

have fun and talk and have fun beating each other • Playing Co-op with each other – this gives more

playability to the game and increases fun

Uses and Gratifications Entertainment

Entertainment • Escapism – to escape from reality and not to

worry about responsibilities • Relaxation – to make the player calm after a

stressful day • Competition – to beat other players and be

the best • Enjoyment – to have fun and chillout

Consumer Generated Content

• Example– Parody of a film on YouTube

• What are the advantages to media producers?– They will able to monetize the video and again money– They will also give the film free advertising– They will also get recognition and get sponsors

• Why would the audience generate content?– They will feel apart of what's going on – To be able to relate to what the video talks about – To talk to the YouTuber in the comments to feel connected