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Basic Concept before Keyword Research

Page Title About Backlinks (Dofollow/Nofollow) Anchor textWhat is page rank? Understanding Authority Keyword Density

Keywords

What is keyword and Different types of keywords?

This is a normal “dofollow” link:

<a href=”http://www.devsteam.com”>SEO Services</a>

This is a “nofollow” link:

<a rel=”nofollow” href=”http://www. devsteam.com””>SEO Services</a>

Opensiteexplorer.org (3 times per day) Backlinkwatch.com aherfs.com (15 times per day) ongsono.com/check_backlinks.htm

Dofollow/Nofollow Checker Add- Ons & Tools

Search StatusNoDofollowseorankings.com/tools/nofollow-link-checker

Anchor text is the hyper linked words on a web page, visible & clickable text. Example: Taher Chowdhury Sumon

Code Sample<a href="http://www.example.com">Example Anchor Text</a>

You can use anchor text in:External links - links from other sites Internal links - links on your pages Navigation MenuLinks on your main page.

PageRank is Google’s system for ranking web pages.

PageRank is a numeric value that represents how important &relevant a page is on the web.

PageRank thinks of links as votes, where a page linking toanother page is casted a vote.

PageRank is based on incoming links, but not just on the numberof them – relevance and quality are important

Not all links weight the same when it comes to PR

High Page Rank doesn’t mean high search ranking.

No one knows for sure how PageRank is currently calculated byGoogle.

Tools: http://www.prchecker.info/check_page_rank.php http://checkbulkpagerank.com/ http://www.bulkpagerank.com/

Mozilla Add- Ons: Search StatusWeb Rank SEO Quake

Google Chrome: Google Chrome Extension iPageRank PageRank

Decent Domain Name Good & Quality Content Number of index pageWebsite Site Age No of Backlinks & Quality Backlinks Good Feedback The time users spend browsing site Niche related Blog Partnerships Trusted Site Social Activities Be Different

http://www.verticalmeasures.com/wordpress/wp-content/uploads/2011/11/The-Authority-Building-Machine-Infographic.jpg

The percentage of times a keyword or phrase appears on a web page compared to the total number of words on the page. A web page is relevant to a specified keyword or keyword phrase.Many SEO experts consider the optimum keyword density to be 1 to 3 percent. Keyword Density = No of repeats of the keyword / total number of words on the page * 100 Tools to check keyword Density http://tools.seobook.com/general/keyword-density/

Single KeywordMultiple Keyword Long tail Keyword Brand Keyword Service & Product based Keyword Geographical Keyword (Local & Global keyword) Strong & Weak KeywordMisspelled Keyword

Seasonal Keyword Demographic Segmented Keyword Call to Action B2B Keyword Entity KeywordModifier Keyword Educational Keyword Horizontal Keyword Vertical Keyword

Keyword Research and Competitor Analysis (3 Lecture)

Choosing Targeted Market & Finding profitable Keywords

Why need Keyword Research Finding keywords suggestion using seed keywords Understanding search volumes ('Broad' versus 'Exact' keyword match) Checking target Checking keyword competition Competitor keyword research tactics Long tail keywords - what they are and how to select and use them Best keyword research and selection tools

Domain Selection Process, Why domain name is important?

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