3. What kind of media

institution might distribute

your media product

and why?Amber, Sophie, Niyi and Phoebe

A media institution that might distribute our media product would

be ‘Warner bros’ as a lot of their film’s follow along the genre of

crime such as ‘Prisoner’s’ and ‘The Dark Knight’.

Another media institution that we thought would distribute our

media product is ‘Columbia Pictures’ as a lot of films that they

have distributed follow along the genre of crime and this includes

‘The Shawshank Redemption’, ’21 Jump Street’ and ‘22 Jump

Street’.

Benefits

If a major media conglomerate distributed our media

product, then people are much more likely to watch it in

cinemas as the film company obviously believed that

our film will sell well.

Major film companies are much more able to be able to

take risks than independent companies. For example,

if they distribute a film and it isn’t particularly

successful, this will affect independent companies

much more than media conglomerates since media

conglomerates have much more other successful films

that will be able to cover the costs.

Differences Although, these major film companies specialise in a few crime

films, the same genre of our media product, there are many

differences between the films they distribute and our own film

opening.

For example, the film’s distributed by major film companies,

have much more technical camera equipment and production

companies can invest in much more whereas all we used was

one camera and a tripod. The film companies must know that

the film will sell well based on the quality that it is produced at.

Our media product includes the use of low quality cameras and

equipment, therefore major film companies would not even

think twice about distributing our media product.

Also, major film companies work on very high budgets. For

example, ’21 Jump Street’ had a budget of ‘$42,000,00’

whereas our media product had £0 budget.

Independent Film Companies We believe that our media product is most likely to be

distributed by an independent film company rather than a major media conglomerate.

This is because Independent film companies work on a much lower budget therefore we may have more of a chance of our media product being distributed by them.

It would also be easier to reach our target audience more effectively through social media, cheaply and quickly.

Since our media product was produced in the UK, the ‘UK Film Council’ would be a good independent company that could distribute our media product.

Another benefit of being distributed by an Independent film company is that our films will be shown in small independent cinemas therefore there would be no competition between ours and major media conglomerate films.

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For Independent companies, films were advertised through the use of social media. For example, actors would regularly tweet updates of filming etc.

They also have their own website where people can look into more depth about the company and film. Also, Patchwork Productions (another Independent film company) created competitions such as creating a poster design for one of their new and upcoming films.

A YouTube channel will help to promote our media product.

Posters are also a cheap, easy and effective way of promoting our media product.

Most social networking sites would be effective in promoting our media product. For example, this includes ;Twitter, Facebook, Instagram, Tumblr etc.

Film Rating

If our film were to be distributed, then

we believed that it would receive a

classification of 15 since it is a crime

film which includes the use of violence

and strong language.