3 Critical Components To Having A Successful Business Online

3 STEPS TO SUCCESS

• Being “Findable” and Known• Get Engaged

• Follow Up

IS YOUR BUSINESS EASY TO FIND ONLINE?

• Do you have a presence in all or any of the places where your target customers hang out online?

• Do you have an easy, automated way to follow up with them over time?

Reality:• Marketing online is not a one-way

broadcast anymore; it’s a multi-point conversation.

• Instead of talking at your prospects, you are talking with them.

WHO’S SEARCHING?

• 97% of consumers use online search when researching products or services.

WHO DO THEY TRUST?

• 78% of consumers trust peer recommendations while only 14% trust ads.

• With the birth of review sites and Social Media, people are more than willing to share opinions of your product or service – good or bad.

WHERE DO THEY GO?

• People are more likely to visit blogs that align with their interests because blogs are non-selling environments.

The new “word of mouth” is social media

WHAT ARE THEY SAYING?

• Those members seek and make recommendations for products, services, and experiences.

• This is so powerful that Google now displays Social Media posts in their search results.

REALITY

• The fastest growing demographic among Facebook users is 35 to 65 year old women.

VIDEO MARKETING

• YouTube is now the second largest search engine.

• People go there to look for videos to answer their questions, show them how to do something, or gather information.

Because watching a step-by-step video is a lot easier than trying to understand an Ikea Manual.

91% of Americans have mobile phones.

20% OF THEM (ABOUT 45 MILLION PEOPLE) HAVE PHONES WITH INTERNET

CAPABILITY – AND GROWING EACH MONTH.

WHAT ABOUT YOU?

THE MOBILE PHENOMENON

• 152.7 billion mobile text messages are sent each month

• 90% of text messages are read within one minute of receipt!

• How fast do you currently connect with your customers?

DO YOU HAVE A PLAN FOR USING MOBILE PHONE MARKETING FOR YOUR BUSINESS

• The quickest way to start mobile marketing?

…mobile text messages

GOODBYE YELLOW PAGES

• Why spend money on Yellow Pages, Newspaper inserts, and other outdated media?

• 24 of the 25 largest newspapers are in record decline in circulation.

• But they are the #1 industry that uploaded video in 2010.

YELLOW PAGES ARE STILL VERY EXPENSIVE AND FEW PEOPLE UNDER 70 USE THEM FOR THEIR INTENDED PURPOSE.

MARKETING ONLINE ISN’T AN OPTION ANYMORE – IT’S A REQUIREMENT

• It’s where your customers are searching to find products or services or get their problems solved now!

• The internet is open 24/7/365

HERE’S MY WWW.

• Marketing online is no longer just about having a web site where people come to find your business.

• It’s about going where they are online and connecting with them there.

GOOD NEWS• Only 26% of small businesses

have invested any time or effort into marketing online.

• There’s still time to get established before it’s too late.

• The longer you wait to get started, the more catch-up you’ll have to do.

3 STEPS TO SUCCESS

• Being “findable” and known

• Get Engaged• Follow Up

GET OUT THERE!• Google is very important, but there

are dozens of other key places you need to be “findable” in order to create a strong internet presence.

STAY FRESH• Many people think that they can slap

a web site up and call their internet marketing efforts done.

• This couldn’t be farther from the truth. That’s a very archaic way of thinking.

GIVE THEM WHAT THEY WANT

• The search engines, directories, social media sites want to make sure you consistently have new information to offer your visitors.

KEEP IT UP

• If you’re not delivering something new on a regular basis, you’re going to get knocked off by someone else who is.

ENGAGE!• Once you are “findable” engage

with your prospects on their terms.

• Get them to follow you on Twitter, friend you on Facebook or subscribe to your YouTube channel.

OFFER VALUE

• Then start offering valuable information, an expert perspective, recommendations, news, coupons, membership privileges…

BUILD AND EARN

• Build relationships

• Earn their trust• Earn their

business

REPEAT

• Continue to engage and follow up

• Continue to provide valuable information

• Continue to make offers

KEEP THEM COMING BACK

• You know the stats: it costs more to get new customers to buy from you than to sell to an existing customer.

• Happy customers = recommendations

HOW TO START?

• What are the keys to a successful online marketing program for your business?

AT YOUR OWN PACE

• Build your program in steps to control expenses.

• Integrate all the elements so they work synergistically – search engines, video, social media, mobile marketing.

RECAP:

• Be “findable” and known• Engage• Follow Up

MORE INFORMATION

Visit: http://HowToWorkFromHomeTips.com/MakeMoney

Phone: 440-399-3153

THANK YOU