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www.wsi4realweb.com | 866-462-7456 | Marc Levin 7 Elements of Successful Marketing System are described in this presentation. The preparation for a successful Online Marketing strategy is no different than traditional offline campaign
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7 Components of a Successful Marketing System ……Whether Online or Offline
"I know that half my advertising works, I just don't know which half."
-John Wanamaker
Why select a WSI Internet Marketing Consultant?
Holisic Business Approach to Internet Marketing
ROI Focused Trust to share key
business info Invest with confidence
Pain of Failed Marketing Most companies have tried and failed
Failure Ratios Of Marketing Programs
*According to American Marketing Association May 2009
Why 68% Of Marketing Programs Fail!
0%
10%
20%
30%
40%
50%
60%
LACK OF SYSTEMATIC APPROACH
MARKET FOCUS
POOR DESIGN QUALITY
FREQUENCY OF CONTACT
Success Ratio Of Systems
0%
20%
40%
60%
80%
100%
PoorSystem
GoodSystem
OutstandingSystem
Poor System
Good System
OutstandingSystem
Components of a Successful Marketing Campaign
7 Components Of An Outstanding Marketing System
1. Market Focus2. Differentiation 3. Innovative Design4. Education5. Maximum Frequency 6. Top Of Mind Awareness7. Strategic Media Selection
1. Market Focus System
Target Market Research:
Psychographics– Motivation– Preferences
Demographic– Geographic– Size– Socioeconomic
2. Differentiation Systems
Unique Selling Proposition (USP) Development
Positioning against competitors
Niche marketing development
3. Innovative Design System
Matching creative design with demographic and psychographics research.
Using the power of outstanding design to generate maximum response rates.
4. Education Systems
Development of education materials specific to prospects needs
Strategies to gain credibility utilizing educational tools
Creative designs to attract maximum
5. Maximum Frequency System
Determines how to reach prospects most frequently.
Maximum frequency balanced by minimum intrusion factor.
6. Top Of Mind Awareness
Creating inherent value so as to have high retention.
Highly targeted based on prospects needs.
7. Strategic Media Selection
Recommendations of media type based on research. Maximum cost effectiveness ratios measured against
productivity. Multiple types of media available: Direct mail, magazine,
press releases, and Internet.
We’re Here to Make a Difference
Marc Levin
Partner
www.wsi4realweb.com
Los Angeles, Ca
866-462-7456
Transforming Your Business
