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This slidedeck was created as an assignment for a doctoral studies program at Endicott College, Spring 2014. The audience was a small group of doctoral students entering various specialties in higher education. The objective was to introduce discussions points for consideration regarding social media and mobile communications on a college campus.
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SOCIAL MEDIA &
21ST CENTURY CAMPUS
COMMUNICATIONS
POLICIES
C A R R I E L
SA A R I N
E N
Prepared for an assignment at Endicott College, Spring 2014.
A professor jokes, to let off steam on Facebook after a lousy day at work, by posting about hiring a hitman and killing students.
The university where she worked had no formal social media policy. She was able to return to work after a short administrative leave.
(Berrett, 2010; Stripling, 2010)
An anonymous tip to the dean’s office at the University of Pennsylvania reveals that an admissions officer posted excerpts of student admissions essays on her Facebook page.
The officer no longer works at the university and since then, UPenn has issued a social media policy.
(Zweifler, 2013)
A University of Kansas professor is suspended for posting comments on his Twitter account blaming the National Rifle Association (NRA) for a shooting incident which took place in another state. Many state politicians called for termination.
Prior to the incident there was no state or university policy on faculty use of social media.
(Jaschik, 2013)
Faculty, staff and students are connected to the web via their personal phones and other devices, and utilize commercial web applications such as Facebook and Twitter. They use these devices at home and on campus.
Is it the responsibility of the university to police their actions?
87% of American adults use the Internet [near-saturation usage among those living in households earning $75,000 or more].
99% of Americans aged 18-29 & 97% of Americans with college degrees use the internet.
68% of adults connect to the Internet with mobile devices.
Google iPhoneWeb 2.0
economic slump
The number 1 issue in higher education information
technology is “Leveraging the wireless and device explosion
on campus”. - Grajeck, 2013
Infographic: 2013 ECAR Undergraduate Technology
Survey
Infographic: 2013 ECAR Undergraduate
Technology Survey
76% of undergrads own smart phones
31% of undergrads own tablets
89% of undergrads own laptops
COLUMBIA JOURNALISM SCHOOL
“...classes ought to be a “safe place," where students and professors can speak their minds, have strong opinions and ask questions without having to worry that what they say will be made public…we don’t want to stifle open and candid discussions that take place in a class.”
- 2011 Social Media Guidelines
Does there need to be a special institutional policy for social media use or should general ethical principles apply?
Effective practice of social media communications should be incorporated into every discipline (Asturias, 2013, Martin, 2013 and Nichols, 2013).
“What’s common sense in real life is common sense in social media.” - 2011 CJS Social Media Guidelines
If it’s so simple, why do faculty and staff still fumble on the field of social media?
Broderick, R. (2013). A Fifth-Grade Teacher Wanted To Show Her Students What Happens When You Put Your Photo Online. BuzzFeed. November 20, 2013. Retrieved March 23, 2014, from http://www.buzzfeed.com/ryanhatesthis/a-fifth-grade-teacher-wanted-to-show-her-students-what-happe
Broderick, R. (2013). A Fifth-Grade Teacher Wanted To Show Her Students What Happens When You Put Your Photo Online. BuzzFeed. November 20, 2013. Retrieved March 23, 2014, from http://www.buzzfeed.com/ryanhatesthis/a-fifth-grade-teacher-wanted-to-show-her-students-what-happe
Official media channels are _____.
In a 2013 survey administered by the Council for Advancement and Support of Education (CASE), 67% of respondents reported not having a full time social media expert on staff to manage social media efforts.
Yet 96% reported using Facebook and 82% reported using Twitter as official social media channels (Gardner, 2013).
Retrieved March 23, 2014 from http://upload.wikimedia.org/wikipedia/commons/4/4e/Paul_revere_ride.gif
No training, no skills required.
Just a desire to ________.
OPPORTUNITIES AND CHALLENGES
• Decentralized control of campus IT• BYOD• Social marketing• Content authoring and distribution• Faculty faux pas, staff stupidity,
student silliness
It is impossible to predict what faculty staff or students will share, post, tweet or publish online.
Set expectations as part of standard campus policies, in staff and student handbooks. Enforce social etiquette the same way online as offline.
CONTACTCarrie L Saarinen
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