Research

Rhiannah Baker

Existing Product

Distorted Image. Varied angles, with only the main focus well lit.

Dark shadowy streets.

Sweeney Todd: The Demon Barber of Fleet Street Trailer

A still from the trailer, where the editor alters the effect of the image and the hue before finally fading to black.

In Sweeney Todd the setting is the dark eerie streets of poorly lit London, this is similar to my teaser horror trailer as my trailer is

set in a dark and cold atmosphere.

https://www.youtube.com/watch?v=L_hgrfZVlJA

Existing Product American horror story season 6 teaser trailers

Very little information is given away, it

is very mysterious.

A lot of swirls and dark images

There is lots of darkness.

Each trailer is only a few seconds long. There are many, each revealing a little more of the story, but still keep the mysterious factor.

Existing Product

Existing Product

Research Analysis

• What common features do the researched products have?

• What aspects of the research will you include within your on work?

Questionnaire Analysis

Audience research• Observation: The people who

filled out my survey were predominantly male, with only 8 females taking part.

• What this says about my audience:

• How will your product appeal to this audience:

Audience research• Observation: The people who

took part in my survey were predominantly aged 16-19 with only a single person being over the age of 20, and then someone who is 50+.

• What this says about my audience:

• How will your product appeal to this audience:

Audience research• Observation: Whilst• What this says about my

audience:• How will your product appeal to

this audience:

Audience research• Observation:• What this says about my

audience:• How will your product appeal

to this audience:

Audience research• Observation:• What this says about my

audience:• How will your product appeal

to this audience:

Audience research• Observation:• What this says about my

audience:• How will your product appeal

to this audience:

Audience research• Observation:• What this says about my

audience:• How will your product appeal

to this audience:

Audience research• Observation:• What this says about my

audience:• How will your product appeal

to this audience:

Audience research• Observation:• What this says about my

audience:• How will your product appeal

to this audience:

Audience research• Observation:• What this says about my

audience:• How will your product appeal

to this audience:

Interviews

Interview 11. What would have to be included in a teaser trailer which would convince you

to watch the full movie? Why?– Suspense and unanswered questions makes me want to go and see it.

2. What would have to included in a poster, advertising the movie, in order to sell the movie to you? Why?– An iconic image which tells a story in itself. I like that style.

3. Why do you watch horror movies?– I don't. Bad on my heart.

4. What do you look for in a horror movie? Why?– Physiological intrigue and an interesting plot.

5. What puts you off a horror movie? Why?– Jumpscares. Bad on my heart. And segways, evil, evil inventions!

Answered by Edna SayAged 52

Interview 1

• Observation:• What this says about my audience:• How will your product appeal to this audience:

Interview 21. What would have to be included in a teaser trailer which would convince

you to watch the full movie? Why?– Dialogue stating the basic story, and a bunch of jump scares. And a slight reveal of

the antagonist /beast looking badass and intimidating 2. What would have to included in a poster, advertising the movie, in order to

sell the movie to you? Why?– A picture of the antagonist and a gloomy back ground . It just sets the scene of

what we're walking into3. Why do you watch horror movies?

– To get scared4. What do you look for in a horror movie? Why?

– I look for a good plot with quite a few twists ... It can't just be filled with jump scares or there is no point to the movie

5. What puts you off a horror movie? Why?– When a movie has no story or is full of jump scares, so much so that they

become obvious and looses the scare factor. Or if it’s just too long.

Answered by Ben EamesAged 16

Interview 2

• Observation:• What this says about my audience:• How will your product appeal to this audience:

Audience ProfileCategory Demographic Content to appeal to this audience

Age Range16+ I am going to create a horror teaser trailer hinting

towards the bigger picture of what would be included in the whole movie, but not telling the whole story to create mystery and to entice the audience.

GenderMale and female The trailer setting will be a dark and eerie abandoned

house, creating a creepy and dark atmosphere which any gender who enjoys horror, will enjoy

PsychographicBelonger The trailer will be easy to access

Social StatusMiddle Class

Research Evaluation

Research Evaluation• Give an overview of how you conducted your research.

Discuss the strengths and weaknesses of each method – Product Research

– Questionnaires

– Interviews

Research Evaluation– What sort of a response did you get?Most of the

– How did you distribute your survey? Give an advantage and a disadvantage