RESEARCH Jordanne kay

EXISTING PRODUCTIn this a photo shopped image by J.Otte, he has photo shopped the person on to an old rail way, this gives the image more effect as the person looks hurt as they have blood all over them and are covered in cuts and there clothes are ruined, they also have what looks like a gas mask it all most makes the person look like a strange creator. The lighting is very dull at the top of the image but as you look toward the bottom of the image near their feet, by doing this is shows you all the bloodon the body, shows the attitude the person has from the way they are stood. The colours of this image arepretty dull but have a hint of life in, like its very dark on the rail way but the trees are a bright green. It makes the audience want to buy the Make up as you can create such weird and strange things but it is so effective.

EXISTING PRODUCThttps://www.youtube.com/watch?v=Z60pStXevKI

In this times lapse video they have created a beaten up look. They have created this look by using special effects make up, by using this make up you can create any look. The location where they are making him look beaten up is just in a house, this shows everyone watching that it doesn’t take a lot to make this special effect. The way they show the final image shows different angles of the makeup they have created. From the different angles it shows you how good the makeup is and what effects it can give. The back grounds for the final images is just pain black background. The lighting on the mans face is very light, by having the light lighting it shows off the cuts and the effects of the makeup well. People who watch this will want to buy the product to try the look out them self’s as it is really effective and easy to do.

EXISTING PRODUCTIn this special effects make up poster it shows us two different people, men and woman showing off the effects make up. The lighting they use is very light in the foreground and very dull in the background by doing this it shows off the make up really well, also from they way the two people are stood also shows the make up off. From the attitude of the way they are standing the way they are looking also gives you a feel of the make up. The colour of the fonts contrast with there make up as the makeup is very plain blacks and whites and the writing is pink. From this poster it will make people want to buy the products to try this look out them self’s.

RESEARCH ANALYSIS What common features do the researched

products have? - The common features that the products use are different lighting, mainly dull this helps advertise as it is very dull and gloomy and it gives the audience a feel of the make up and how it should turn out. Alos suggests when and where to wear this make-up for example Halloween.

What aspects of the research will you include within your on work?

- From the products I have looked at I am going to include a lot of lighting and different angles that have been shows a lot in the times lapse video as this shows a lot of effects of the product.

QUESTIONNAIRE ANALYSIS

AUDIENCE RESEARCH Observation: From my results I can

tell that the product that I am going to advertise will aim more towards one gender Female.

What this says about my audience: My audience is just going to be one gendered this will make it easy to advertise the product as it is just one gender I have to aim my adverts at.

How will your product appeal to this audience: I could use swirled fonts and pastel pinks and purples colours, female models to advertise this towards the female audience.

AUDIENCE RESEARCH Observation: From my results I can

see that the main audience for this product is teenagers from the age of 16 to 19.

What this says about my audience: My audience is going to be just teenager its not going to mixed therefor I don’t have to cover all ages just one set of teenagers.

How will your product appeal to this audience: To make my product appeal to 16 to 19 year old I can make the advert it to what they like, girly, cute no blood or guts.

AUDIENCE RESEARCH

Observation: From my results 90% said they like the use of special effects make up.

What this says about my audience: That they will be interested in the product and will maybe look into it and look out for the posters or any other advertising.

How will your product appeal to this audience: I can make sure I use a different variety or special effects make up and show it off in lots of different ways.

Do you like the use of special effects make up and why?

AUDIENCE RESEARCH Observation: From my results

I can see that everyone thinks different, it is nearly equal as in they need it and don’t need it.

What this says about my audience: My audience varies in what they think about ‘needing’ special effects makeup.

How will your product appeal to this audience: I will promote my product as if you need it so that my audience will buy my product.

AUDIENCE RESEARCH

Observation: From my results I can see that ‘maybe’ is the one with the higher percent meaning that people would go either way of swapping or keeping the same make up.

What this says about my audience: that a high percent of my audience wear make up.

How will your product appeal to this audience: It is all about make up and showing that special effects is better to use.

AUDIENCE RESEARCH

Observation: a higher percent is that they would buy this product this tells me that I am aiming my product at the right audience.

What this says about my audience: that they are willing to give the product a go.

How will your product appeal to this audience: I will show them how to use this product and why they should buy it.

AUDIENCE RESEARCH Observation: From my

results I can see that most people see special effects make up in any types of film not just one type e.g horror.

What this says about my audience: because they can spot the special effects they may be interested in tying it them self’s.

How will your product appeal to this audience: I will be able to show different types of special effects make up and they will spot it.

AUDIENCE RESEARCH

Observation: from my results I can see that it is equal to if they would tell friends or not.

What this says about my audience: that they will try their best to tell people.

How will your product appeal to this audience: I will have to try my best to put across that it is good fro them to go tell friends.

AUDIENCE RESEARCH

Observation: From my results I can see that the main thing they like about this product is that you can do whatever you like.

What this says about my audience: that they are interested in this product.

How will your product appeal to this audience: it will show them how to use the different types of special effects makeup.

AUDIENCE RESEARCH

Observation: from my results I can see that the thing they hate most about this product is the waiting time and the smell.

What this says about my audience: that they hate waiting around.

How will your product appeal to this audience: I will try and show them that it doesn’t take long to dry because you can do other things whilst its drying.

INTERVIEWS

INTERVIEW 1 Why do you think special effects make-up is

effective? Because it makes the film or play more realistic

How do you think I can show off special effects make up? You can use posters and HD photos

What do you like most about special effects make up? It always look great and adds an effect to the actual play/film

How do you think special effects make up can be improved? Perhaps more detail depending on the timing you have

What is your favourite special effects make up you’ve seen? A young girl transformed into an old women with wrinkles and a scar.

INTERVIEW 1 Observation: from the interview I can see

that she knows a lot about special effects make up and likes to get her points across.

What this says about my audience: that they always look out and notice special effects make up

How will your product appeal to this audience: I will take everything from my research and think about how to advertise it in a way they will notice what it is.

INTERVIEW 2 Why do you think special effects make-up is

effective? I think special effects make up is effective because it shows off the actor/actress in a certain way

How do you think I can show off special effects make up? You could create a time laps video that shows you putting make up on someone

What do you like most about special effects make up? I like the way it can make someone look completely different

How do you think special effects make up can be improved? I think a way it could be improved is by making up different looks on someone

What is your favourite special effects make up you’ve seen? I’ve seen a lot of special effects make up in TV programmes such as AMHS, where this is really used throughout the show to set scene.

INTERVIEW 2 Observation: from my results I can see that

he likes to put across what he says and thinks about it.

What this says about my audience: Again watches out for the special effects make up and knows where to look.

How will your product appeal to this audience: I will show they how to use it and how to apply the products using a times laps video.

AUDIENCE PROFILECategory Demographi

cContent to appeal to this

audience

Age Range16-19 • I will use the same age models,

things they like, fonts to suit the age and colours that aim to wards teen females.

GenderFemale • I will use female models.

PsychographicEmulator/

Needs Driven• I will show off the product and

relate it to maybe how they want to look to get attention.

Social StatusType A • I will show how to recycle old bits

around the hose to make a special effects look.

RESEARCH EVALUATION

RESEARCH EVALUATION Give an overview of how you conducted your research. Discuss

the strengths and weaknesses of each method Product Research - An advantage of product research would be that you can get new ideas

from the ones that have already been created. An disadvantage of product research would be you cant always find what your looking for so cant always get ideas of what you wanted.

Questionnaires - An advantage of the questionnaires would have to be you can always

get answers of what you need to carry out your advertising. An disadvantage of the questionnaires would have to be you don’t always get the results you were hoping to get.

Interviews - An advantage of the interviews would be that you can extend on the

questions from your questionnaire that didn’t get answered how you wanted them to. An disadvantage would have to be that you still might not get the answers you can looking for.

RESEARCH EVALUATION What sort of a response did you get? - From my research I got an overall same response they

wasn’t a big difference in the answers I got, this shows that I asked the right audience to ask to get the right results.

How did you distribute your survey? Give an advantage and a disadvantage

- I created it on survey monkey where they was a template to help me create my own, once I have finished my survey it give me a link and I posted this in a group chat on social media to friends and family so they could answer my survey. And advantage of using survey monkey is that is helps you with a template. And disadvantage of using this is you can’t always ask what you want and think of what to ask. An advantage of putting it on social media is everyone uses it and is easy to access. An disadvantage would be it may not always work for some people meaning you cant get the results.