Embed Size (px)
Citation preview
March 2, 2015
CLASS PRESENTATION 3
Lean Entrepreneurship
Project
Chief Food OfficersTeam 4
Agenda
Our Last Week1
Business Model3
The 10 Hypotheses: Summary, Evaluation and Forms
2
Lessons Learned4
Our last week…
Brainstorming Evaluate Hypothesis Impact and
Probability of Failure
10 Hypothesis
Voting Discussion
The 10 Hypotheses: SummaryCustomer Segments: Time poor
Customer Segments:Lazy/ Don‘t want to cook
Value Propositions: Quality
Value Propositions: Fast Delivery
Channels: Website
Channels: Mobile Application
Customer Relationships: Automated/ Customized Service
Revenue Streams: Comission Fee
Revenue Streams: Delivery Fee
Key Activities: Distribution
The 10 Hypotheses: Evaluation
The 10 highly scored are our 10 hypothesis to evaluate
Customer Segments, Channels and Revenue Streams are the most important Components.
The 10 Hypotheses: Form 1
Component: Customer Segments
Hypothesis
Time-poor consumer will order food online.
Test Interview 25-50 persons from the segment “time-poor consumers” and ask them if they would order food online from our website
Validation
At least 70% of the people mentioned that they would order.
The 10 Hypotheses: Form 2
Component: Customer Segments
Hypothesis
Lazy consumers/consumers that don't want to cook will order food online.
Test Surveys to 100 people (mainly students) and ask them if they would order food online from our website.
Validation
At least 75% of the people mentioned that they would order from our website.
The 10 Hypotheses: Form 3
Component: Value Propositions
Hypothesis
High food quality increases consumers‘ likelihood to order food online.
Test Online survey to 100 potential customers (university students, young professionals, etc.) to find out if a high food quality would increase their likelihood to order food online.
Validation
At least 70% of the respondents state that high food quality would increase their likelihood to order food online.
The 10 Hypotheses: Form 4
Component: Value Propositions
Hypothesis
Fast delivery increases consumers‘ likelihood to order food online.
Test Online survey to 100 potential customers (university students, young professionals, etc.) to find out if fast delivery increases the likelihood to order food online.
Validation
At least 70% of respondents state that fast delivery would increase their likelihood to order food online.
The 10 Hypotheses: Form 5
Component: Channels
Hypothesis
Our customers will use a website to order food from different types of restaurants.
Test Interview 25-50 potential customers (university students, business people, busy mothers, ..) to see how approachable and convenient would this tool be and how useful it would be in their daily tasks management.
Validation
If 80% of the interviewees consider using this tool to order food online, we should validate the hypothesis.
The 10 Hypotheses: Form 6
Component: Channels
Hypothesis
Our customers will use a mobile application to order food.
Test Interview 25-50 potential customers (university students, business people, busy mothers, …) to see how approachable and convenient would this tool be and how useful it would be in their daily tasks management.
Validation
If 60% of the interviewees consider using this tool to order food online, we should validate the hypothesis.
The 10 Hypotheses: Form 7
Component: Customer Relationships
Hypothesis
Automated but simultaneously customized relationships are important to build/increase customer satisfaction.
Test Interview 20 potential customers (university students, young professionals, etc.) to find out if they like these kinds of relationships.
Validation
At least 70% of respondents state that they would like these kinds of relationships.
The 10 Hypotheses: Form 8
Component: Revenue Streams
Hypothesis
Restaurants are willing to pay a comission fee in order to have their services in both website and mobile application.
Test Interview 25-50 people
Validation
Collect 75% of positive answers
The 10 Hypotheses: Form 9
Component: Revenue Streams
Hypothesis
Customers are willing to pay for the delivery service which means an additional cost compared with the normal prices of the restaurant.
Test With a landing page with fake food ordering at home with a delivery fee OR/AND 200 Surveys
Validation
When more than 1000 people click for ordering the food with the delivery feeOR/AND we have 50% positive answers on the survey
The 10 Hypotheses: Form 10
Component: Key activities
Hypothesis
We can rely on our restaurant partners to take care of the delivery.
Test Telephone calls or interviews with 30 potential partner restaurants to find out if they are offering delivery services.
Validation
At least 50% of respondents state that they are currently offering own delivery services.
Business ModelKey Partners Key Activities Value Propositions Customer RelationshipsCustomer Segments
Revenue Streams
ChannelsKey Resources
Cost Structure
Time Poor
Lazy/ Don’t
want to cook
Personal Assistance
(Phone)
Automated/
Customized
Website Mobile Application
Quality Food
Variety
Fast Delivery
Easiness/Convenience
SalesMarketing
Distribution
ScootersIT System
PartnersBrand
Marketing ScootersHR RentComission Fee from
restaurants
Delivery Fee from
final consumers
Restaurantsand
Takeaways
IT Partners
ScooterSuppliers
Lessons Learned
How to develop a business name in group
How to validate a Business Model Hypothesis
“How to Conduct an Interview Effectively”,http://www.entrepreneur.com/article/225960
- Thank You -
