Unit 15 / 18Kayna Baugh

SUICIDE?

Brief

I have been asked to make an advertising

campaign for a short film I have independently

created in a team of three. The promotions are

split into two sections. Unit 15 and unit 18.

Unit 15 is a print-based advertisement and unit

18 is an audio-visual promotion. Therefore, I will

be producing a film poster and a trailer for my

film, Suicide.

Target Audience

Males and females(M: 60% F: 40%)

Aged 18-28

Low – medium disposable income

Interest in the drama / thriller genre

My print-based

advertisementFilm poster for independent short film "Suicide?”

Promotes the genre

Attracts desired audience

Visual but informative

Initial Planning

Ideal font design – blood

has connotations of

death.

Font type, colour

and style

Main

poster

ideas

Potential Font Styles

Visualisation

Promoting the actors

Common convention:

-Review from a

newspaper / online

article etc.

- Boosts the appeal of

the film due to a good

recommendation.

Star rating to

increase the

endorsement

Logos of sponsors. This will

advertise their companies

and elevate my short film

with their reputation. Release date

- informative

Something catchy to

attract the attention

of the audience

Production Plan• Print-based ad

• Shows the research I

conducted in order to

start making it.

(pre-production)

• Everything to date.

(20/01/16)

Audio-visual promotion

Short trailer for short film “Suicide?”

Insight to the whole film

Entice the audience

Persuades them to watch it

Suspenseful drama / thriller

Pre-production material

I created a mood-board to easily portray the

typical conventions of a film trailer. As well as

this, it allows me to feature the common

interests of my target audience, including

their hobbies & places they eat. This mood-

board represents various aspects of my

audio-visual promotion, whether it relates

directly to the film itself or how its watched /

who it’s watched by. It’s a successful method

of planning to ensure I don’t miss out any

detail in my campaign.

Diagramming this mind map helpfully

aided me in generating my initial ideas

so I clearly understood what I wanted to

include in my film trailer. In it, I have

included conventions such as:

- Scenes

- Music

- Information

- Visuals / editing plan

Script

First line of dialogue

“That’s my best friend

Grace”

Beginning of

trailer: Equilibrium

“Look at that smile.”

Middle of

trailer:

Disequilibrium

“It hurts to know that you will

never look at me the way I look

at you.”

StoryboardsFilm company

title screen

Equilibrium

Disequilibrium

Production Plan

• Schedule of

my process to

date.

• Preparation for

creating the

audio-visual

promo

• Organisation

material

Budget

Calculated for both promotions.