140624 Guru-App Education Technology as a business

Edtech business modelswithin the Malaysian market

Warren Leow

What is Guru-App?

Non-profit

Government

For profit

Lets talk business….

What did I learn?

How can you try to succeed?

Guru-App assessment

•One stop shop for public references•30,000 references, 15,000 questions•Mobile first, Free to use•Targets localised revision

FAILURE (currently)

Why a failure?• Insufficient critical

mass• Local market too small

for freemium edtech• CAC is tough without

visibility of LTV

Market could be ready in the future.. But when?

Malaysian market condition• Self-renewing market•Publishers are not in the apps space• E-books are not yet cool• IAP industry still messy•Kids learn differently nowadays

Challenging (for now)

Problems in education markets

A framework is helpfulAre you a substitute or a

supplement?

Is the addressable market big enough?

What is the propensity to pay?

Are you in education?

Are you in technology?

Students Parents Government Business Grants

Content Distribution Assessment Hardware

Public schooling system

Publish-ing

Govt projects

Where are the Education revenue pools in Malaysia?

Systems

Mobile

Videos

Private higher education

Private schooling

Vocational training &

certification

Preschool

Private tuition

How to maximise chances of success?

• Government ties• Good content• Distribution• Non-commoditised tech• Recognised accreditation

Follow big market or deep market?

My 2 cents for big bucks

• High volume, low ARPU• Low volume, high ARPU• Unless funded, you need

high LTV products for now

Tech is an enabler, not the answer

• Distribution platform/marketplace• LMS/VLE/B2B servicing business• Games- especially preschool, primary• Augmented reality, Machine learning

Most Edtech NOT high tech NOR revolutionary

Local case studiesIP, scale, tech, bricks and mortar

6 magic phrases in Education Tech

Gamification

Adaptive Learning Mobile first

Efficacy Blended Learning

Flipped Classroom

Please keep in touchWarren Leow

•CEO- Strategy and product vision, funding and growth, recruitment

•Kuala Lumpur, London-based• [email protected]•Tel: +60126791203•Skype: leowje