Archdiocese of NewarkWorkshops

18841884

Plenary Council of Baltimore 20% of Catholic Schools Close

19641964 19721972

Archdiocese of NewarkWorkshops

“Advancement is both a concept and a process which holds that the highest destiny of any school can only be realized when everyone in the life of the school analyzes the philosophy, crystallizes the objectives, projects them into the future and then takes the necessary steps to realize them.”

Archdiocese of NewarkWorkshops

1997 – “ Every diocese and Archdiocese will establish comprehensive

advancement programs for Catholic schools…..”

Archdiocese of NewarkWorkshops

Quality Catholic Education+

Sound Business Management+

Effective Marketing=

Pupils, People and Dollars

Archdiocese of NewarkWorkshops

Building an advancement program requires…

UnderstandingCommitment

Involvement of PeopleStrategic Planning

MarketingFunding

Archdiocese of NewarkWorkshops

Involvement of People

Role of the School BoardPlanning, Promotion and Policy Formulation

Archdiocese of NewarkWorkshops

Right messageRight audience

Right timeRight medium

Marketing

Archdiocese of NewarkWorkshops

Special Events Gift Opportunities

Annual FundPeriodic Capital Campaigns

Planned Giving for Endowment Growth

Funding

Archdiocese of NewarkWorkshops

Build CommunityFun Raise/Fund Raise

Celebrate Mission/VisionCultivate Prospects

Special Events

Archdiocese of NewarkWorkshops

Personal SolicitationDirect Mail

Social MediaPhone

E-Solicitation

Annual Fund“The Trunk of the Tree”

Archdiocese of NewarkWorkshops

An effort to raise significant $ for objectives rooted in the strategic plan.

Capital Campaign

Archdiocese of NewarkWorkshops

BequestsCharitable Trusts

IRA’sInsurance Annuities

Deferred Gifts

Planned Giving

Archdiocese of NewarkWorkshops

Year One

Clarification of MissionStrategic Plan

Comprehensive Marketing

Archdiocese of NewarkWorkshops

Year Two

Implement Strategic PlanContinue Comprehensive Marketing

Gift OpportunitiesComprehensive Annual Fund

Archdiocese of NewarkWorkshops

Year Three

Continue to implement Strategic PlanContinue Comprehensive Marketing

Enhance Annual FundIntroduce Planned Giving

Archdiocese of NewarkWorkshops

Year Four

Renew Strategic PlanContinue Comprehensive Marketing

Continue to enhance the Annual FundIntroduce Planned GivingPlan for Capital Campaign