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1 This is a SKILLS TRAINING Program Proper delivery of the BOM/ DOP script Pre-requisite: Knowledge of Company, Product & Marketing Plan Practice makes one perfect Participation encouraged CLARIFICATION OF EXPECTATIONS

10. norms of a trainer

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Page 1: 10. norms of a trainer

1

This is a SKILLS TRAINING Program

• Proper delivery of the BOM/ DOP script

• Pre-requisite: Knowledge of Company, Product

& Marketing Plan

• Practice makes one perfect

• Participation encouraged

CLARIFICATION OF EXPECTATIONS

Page 2: 10. norms of a trainer

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• ENLIGHTENMENT

- Desire but No Data

• ENCOURAGEMENT

- Data but No Desire

• ENLISTMENT

- Audience must ACT !

GOALS OF THE PRESENTATION

Your presentation

begins from the

MOMENT you walk

into the

room!

Page 3: 10. norms of a trainer

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Dress your BEST

• Clothes should fit well & match the occasion

• Use colors that complement your complexion

• Avoid too bright colours

THE APPEARANCE OF A WOMAN

PRESENTER

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• Avoid heavy jewelry that sparkle, dangle & make

noise

• Make up - simple

• Hair - Adds to a positive overall impression

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1. Use a business attire, well pressed & choose a color that

will suit your complexion

2. Use a tie that compliments the color of shirt

THE APPEARANCE OF A MAN

PRESENTER

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3. Shoes should be appropriate, comfortable, and well

shined

4. Hair frames the face, beards should be trimmed

5. Avoid eyeglasses in case not necessary

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• CREDIBLE: Represent your message well

• CONVINCING: Present your case in a clear

fashion

• CHALLENGING: Close with an

emotional appeal

EFFECTIVE PRESENTATION GOES

BEYOND APPEARANCE

WORDS that we USE

YOU MUST KNOW HOW TO COMMUNICATE

YOUR MESSAGE WELL

GESTURES

NON-VERBAL CUES

Page 6: 10. norms of a trainer

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• Consider their NEEDS

- Why are they HERE?

- What do they WANT to hear?

• Consider their VALUES

- What is IMPORTANT to them?

• Consider their CONSTRAINTS

- What is their BACKGROUND?

Who is my Audience ?

.

U

• BEGINNING

- Have yourself INTRODUCED

* Prepare your introduction

* Build credibility & expectation

- Break the ICE between you & the audience

* Make them RESPOND

* Make them LOOSEN UP with..

Well-delivered anecdote or joke

Winning your AUDIENCE

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.

• MIDDLE

- Constantly keep your audience INTEREST

- READ their reaction

* BODY LANGUAGE

* FACIAL EXPRESSION

Winning your AUDIENCE

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- Get them INVOLVED in the presentation

- Use amusing anecdotes, examples & word

picture

- Use simple, colorful & meaningful visual aids

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• CLOSING

- Retaining audience INTEREST UNTO THE END

- Get them EXCITED & MOTIVATED

- Build your presentation to a CLIMAX

- Don’t invite QUESTIONS

- Close DECISIVELY

Delivering Your Presentation

• Communicate your enthusiasm to audience

•Use an animated & interactive

• Style of presentation

•Control your audience & command

• Their attention & response

• Watch their reactions

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• POSTURE

- Stand tall & be relaxed

- Stand on both feet & face the

audience all the time

• POSITION & Movement

- Don’t stay on ONE SPOT

- Move about briskly

- Don’t turn your back on your

audience

• GESTURES - Help to visualize your presentation

-Be Natural

- Use appropriate gestures as if you are talking to

a friend

-Avoid excessive or inappropriate gesturing

Presentation Tips

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• EYE CONTACT

- Builds rapport & establishes communication

- Speak with eye contact

- Look at your audience

- Disarm the audience with a look

Presentation Tips

• USING YOUR VOICE

- Modulate your voice & avoid a MONOTONE

-Speak slowly & clearly. Don’t talk TOO FAST

- Talk LOUD ENOUGH for all to hear

- Use your DIAPHRAGM not your throat

- Use pauses properly

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• Screen and Projector

- Whether Bulbs are working ?

Always keep a Spare bulb

- Ensure sufficient visibility

Pre-Meeting Preparation

• White Board & Markers

- Be sure you have a working

-White board

-Markers

-Eraser

• POINTER

- Use a pointer

• SOUND SYSTEM AND MICROPHONES

- Check the hall acoustics to determine the need of

sound system.

• LIGHTING

- Audience area should not be dark

• SEATING ARRANGEMENT

- Don’t put more seats than you need

Page 12: 10. norms of a trainer

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HOOK

INTRODUCTION

Presentation Proper

TRANSITION

PROPER

DIAGNOSTIC

QUESTION

Commitment to Listen

Interest in the Presentation Interest in the Presenter

• Build up to a CLIMAX

• Review the MAIN reason for joining DXN

• Rally them to your closing question

• Emphasize the urgency of making the

decision TODAY

Finishing Well

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• Prepare for all types of questions

• Clarify, amplify or simplify

• Keep answers to the point

• Be honest

• The goal is to WIN the customer

How to handle Objections

• Learn from other trainers

• Watch and duplicate the

better trainers

• Read and gain Knowledge

• Practice… practice… practice!

• Prepare for questions

• Be versatile & flexible

Sharpening the Saw

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A good presenter ENLIGTHENS,

ENCOURAGES &

then ENLISTS.

Measure Yourself by Results NOT

BY APPLAUSE

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THANKS