Wired UN OCT 2013

P1 Spotlight mCommerce, a logical extension of mBanking

P3 Product Showcase Kotak Mahindra Bank Mobile Excellence Award Finalist

P3 Insight Compete with Billion Apps

It is time for retail banks to change. The best place to start understanding

your customer is to put yourself into every step of the financial cycle and

analyze what influences various purchase decisions.

We also understand from a primary research with 15+ banks in India, there

is an evident need for mCommerce module along with mBanking that can

help drive better customer relations and business. CONT.

mCommerce, a

logical

extension of

mBanking

In Banking 2020 roadmap,

mCommerce will

represent an enormous

opportunity for Banks to

increase sales and

customer loyalty.

For a DEMO, Click Here

mCommerce, a logical extension of mBanking CONT .

mBanking empowers banks to

intelligently stay in touch with

customers anytime and anywhere

but mCommerce holds the potential

to increase sales and customer

loyalty as it can influence the

customer on a daily basis.

mBanking is for Convenience and mCommerce is for Effective

Collaboration. How?

A communication medium which can enable banks to advise their

customers to spend wisely with notifications & alerts; rewards &

discounts; which in turn has a greater influence on their investments &

savings.

A clever analytical system which can redirect Bank’s workforce to

understand customers (KYC) at a deeper level using their transaction

history, social media integration and distribution of money.

Compete with Billion Apps

Downtime & Latency is unacceptable in today’s competitive ecosphere.

Amazon estimates to lose $1.6 billion a year if your page takes an extra

second to load. Though this is referring to the web, mobile apps are

expected to perform even faster than websites. Delays are calculated in

milliseconds making the need to perform flawlessly with speed even more

important. Using an example from the mobile world, eBay, that forecasts its

mobile commerce volume to eclipse $20B in 2013, even 2% of downtime

would be a loss of $400M. Thus, the need for flawless, high-performing

apps is critical. To Successfully design, deploy and compete with billion

apps wants for a sound mobile strategy & an experienced mobility partner.

Mobile Excellence Awards - Finalist

Kotak Mahindra Bank's (KMB) mobile banking app

designed & developed by Market Simplified, has

been recognized among top five apps worldwide in

the User Experience category of 2013 Mobile

Excellence Awards.

Ms. Shalini Mehta, executive VP, Kotak Mahindra Bank, said:

"We are delighted at this recognition. The team has zealously

worked not just to make banking available on a mobile

device, but has delved a step beyond to identify different

needs of individuals. The app sets new benchmarks in

customer experience."

Ms. Shalini Mehta, executive VP, Kotak Mahindra Bank, said: "We are delighted at this recognition. The team has zealously worked not just to make banking available on a mobile device, but has delved a step beyond to identify different needs of individuals. The app sets new benchmarks in customer experience."

KMB's mobile banking app is available on Android, iOS, and Blackberry devices. It

is built around the core premise of satiating customer's banking requirements at

his fingertip. The app is built to exacting standards to adhere to most secure

internet banking architecture.

gomobi le@marketsimpli fied.com | +91 044 3090 3090 | WWW.MARKETSIMPLIFIED.COM

mCommerce – a must-have application for Banks

Benefit Customers in their Spend Cycle

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Compete with Billion Apps CONT…

1. Goal oriented: Set realistic goals from the

functionality aspect, to the amount of

downloads you expect to achieve. Reduce

noise by introducing only key relevant

features. This intends to reduce go-live

time and focus on increasing usage.

2. Proactively test for errors: Mobile projects go through continuous release and

integration cycles. Tracing performance problems to individual builds, files and

even the specific line of code allows developers and enterprise operations teams to

pinpoint an issue. This not only shortens the time to fix a problem, but also allows

the organization to proactively seek solutions so that errors don’t occur again.

3. Bargains will cost a lot: According to Forrester, design and development costs,

on average, range from $200,000 to $350,000, so each dollar is valued for

performance. Low budget apps do not perform as expected, collects low ratings on

app stores, taking a fee on brand value which costs more than adequate dollars

spent on developing a performing app with a proven mobile partner.