Working With IndustryBoot Camp for Faculty

Rebecca Robinson & Richard PotterKansas State University

K-State Office of Corporate Engagement

Visionary PlanBy 2025, Kansas State University will be recognized as one of the nation's Top 50 Public Research Universities.

Common theme in college and departmental 2025 Action Plans:INCREASE INDUSTRY ENGAGEMENT

K-State Office of Corporate Engagement

Identifying, establishing and maintaining long-term strategic relationships with

industry and corporations is essential to achieving K-State’s 2025 goals and outcomes.

K-State Office of Corporate Engagement

The Partnership Continuum (courtesy UIDP: www.uidp.org)

K-State Office of Corporate Engagement

Corporate Engagement 2025 Action Plan• Key activities and outcomes include– Internal orientation, training, and outreach programs– Catalog/knowledge base of university assets, services,

and opportunities of interest to industry

Planning (and Implementation) Committee

• Paul Lowe, Assistant Vice President/Director, Pre-Award Services• Katie Small, Manager, Contract Negotiations, Pre-Award Services• Mary Lou Marino, Development Director, Research & Sponsored

Programs• Mitzi Richards, Senior Director, Corporate & Foundation Relations,

K-State Foundation• Rebecca Robinson, Economic Development Director, K-State Institute

for Commercialization• Ken Williams, Licensing Director, K-State Institute for Commercialization• Richard Potter, Director of Corporate Engagement

Syllabus

How Does Economic Development Fit?

• Land grant mission• Faculty are instrumental in University based Economic

Development• Co-location can significantly

enhance faculty engagement with industry

Boot Camp Sessions

ORIENTATION: Why Industry-University Partnerships Are Important for K-State• President of Kansas State University• President of the KSU Foundation• Vice President for Research

Boot Camp Sessions

KICKOFF: KSURF? KSU-IC? IP? PI? PAS? DOD? Making Sense of K-State’s Alphabet Soup• Panel: PreAward Services, KSU Research Foundation, KSU

Institute for Commercialization, KSU Foundation Corporate Relations, Office of Corporate Engagement

• Moderator: Tony Boccanfuso, Exec. Director, University-Industry Demonstration Partnership

Boot Camp Sessions

Making the Connection: I’m Invited to the Dance, But I Don’t Have a Dance Partner (Part I)

• Tony Boccanfuso, Executive Director, University-Industry Demonstration Partnership

• Faculty Panel: Chemical Engineering, Grain Science & Industry, Veterinary Diagnostic Lab

Boot Camp Sessions

• KSU Communications & Marketing• KSU Corporate Engagement &

Corporate Relations• KSU Institute for Commercialization• Knowledge Based Economic

Development

Making the Connection: I’m Invited to the Dance, But I Don’t Have a Dance Partner (Part II)

Boot Camp Sessions

• Industry Representative: Director of Academic Technology Licensing, Monsanto

• PreAward Services: budgets, contracts, & statements of work (oh my!)

How To Formalize The Relationship

Boot Camp Sessions

Managing Expectations & the Relationship• Industry Representative: Director of Strategic Alliances, Zoetis• Contractual Considerations: KSU PreAward Services• Faculty panel: Psychological

Sciences, Diagnostic Medicine & Pathology, Electrical & Computer Engineering

Boot Camp Sessions

Developing and Managing the Outputs of Your Project• Stewarding the Relationship:

associate vice president for research

• Best Practices for Managing Outputs: director of licensing, KSU Institute for Commercialization

“We’ll be happy if 50 people show up.”• Initial registration: 97 faculty and staff• By 3rd session, participation settled in at ~35

(plus live-stream, online viewers)• Research Facilities and Resources Showcase: 155

How did we do?

• Not a traditional part of their “day-job”• Faculty provide high-quality economic development

attraction prospects• Economic development relies on strong relationships• Companies are interested in leveraging faculty

innovation, talent & training

Why Train Faculty?

How Your Research Relationships Relate to Economic Development

Mission: To create and actively support a thriving entrepreneurial environment for knowledge-based businesses.

KNOWLEDGE BASED ECONOMIC DEVELOPMENT, LLC

• Opportunities for Growth – Talent/workforce– Innovation/research– Facilities and infrastructure

• Quality of Life• Friends of K-State or Alumni• Cluster Development

WHY COMPANIES LOCATE IN MHK

• Face-to-Face relationship w/ partners• Research support • Consulting opportunities• Employment opportunities for students• Closer relationship w/ industry

partners

WHAT THIS MEANS FOR FACULTY

Company locates near KSU, initiates sponsored research, hires interns &

graduates and THE COMPANY GROWS & adds jobs!

Support for Research/Labs & Jobs for Students (Faculty)

Job Creation & Local Investment

(Community)

Access to Research, Talent & Facilities

(Companies)

WIN-WIN-WIN SITUATIONS

Coordination & hosting of visits

Community tours &

information

Location identification

Assistance with State/Local

incentives processes

RESOURCES & SERVICES

A company is interested in expanding their relationship with KSU

ACTION:- Identify KSU collaborators

-Explore partnerships- Identify incentives/motivations for

company attraction- Facilitate relocation or expansion

SCENARIOS

• Awareness of economic development activities• New relationships with faculty• New prospect leads

Economic Development Outcomes

Research Facilities & Resources Showcase

• Not part of original Boot Camp series

• Incentivized participation

• 57 booths; 155 attendees

• Foundation for online, searchable research facilities database

Best Practices

Devil In The Details• Always provide food

(and adult beverages when appropriate)

• Live-stream video• Solicit feedback

Best Practices

Devil In The Details• Quality counts

(materials, A/V, presenters)

• Archive materials, provide easy, online access

Best Practices

Marketing is key• Utilize listservs, bulletin boards,

campus news, departmental meetings

• Partner with administration to encourage faculty to attend

• Target key faculty

Leverage Social Media

Solicit Feedback

• More interactive, hands-on workshops• Strong interest in industry and successful faculty speakers• Wasn’t as relevant for staff (our target: faculty members)

Our Next Steps

• 2015 hands-on workshops– October: Build Your Brand– November: Navigating

Intellectual Property• Repeat original Working

With Industry Boot Camp, Spring 2016

Our Next Steps

Research Facilities Showcases• February: Manhattan Campus,

select industry invitation, spotlight new Office Park

• May: Olathe Campus, serving greater Kansas City metro, broader industry invitation

How To Get Started at Your University

• Identify pain points at your university • Bring together key players• Develop a task force• Get buy-in from campus leadership• Develop a syllabus; plug in university

and industry experts• Begin marketing early

Questions?

Rebecca RobinsonDirector of Economic DevelopmentKSU Institute for Commercialization2005 Research Park CircleManhattan, KS 66502785.532.3955 | spexarth@ksu.eduwww.pickmanhattan.com

Richard PotterDirector of Corporate Engagement2005 Research Park CircleManhattan, KS 66502785.532.1840 | rmpotter@ksu.eduwww.k-state.edu/corporate@kstatecorporate