Tame the EMV Monster A Roundtable Discussion

Why We’re Talking About EMV

What You Don’t Know Can Hurt You

MISINFORMATION: No one seemsto have come to an agreement about what EMV means and how it will affect your business.

DISTRACTION: It’s all anyone istalking about. You can’t seem to get away from it.

Meet Today’s Presenters

Chat us using the Q+A panel to your right

Questions?

Michele Kramer

The EMV Expert

Director, EMV Product Management

Michele has been with First Data for almost 20 years. As part of the EMV product team, she provides expertise and ongoing support to the Partner

Solutions clients concerning the EMV liability shift.

Mansour Karimzadeh

The IT Expert

CEO, SCIL

Mansour has been a veteran in IT for over 27 years, and the last 18 years with systems and services for credit/debit/prepaid EMV/NFC/Mobile cards. Holder of a

patent for smart healthcare cards. Served as a member of the EMV Migration Forum's Steering Committee. Co-chair of Communications & Educations Committee.

Dave Hoffman

The Processing Expert

Vice President, Business Development

Dave joined Swipely with more than 20 years of technology, business and hospitality experience. Dave was previously at micros systems, where he led

eCommerce and product strategy groups for hospitality and retail. Dave’s expertise and background makes him Swipely’s go-to for all things EMV.

Sean Lane

The Merchant Partner

Manager, Onboarding + Support Sean joined Swipely's Customer Success Team in 2012 and has helped Swipely grow from less than 50 merchants to over 3,000 across the country. Today, he

leads our Onboarding and Support teams and works to ensure a stellar customer experience for all Swipely customers.

What Is EMV, Anyway?

EMV stands for Europay, MasterCard and Visa.

It’s become the global standard for “chip cards” and IC card capable point of sale (POS)

terminals and automated teller machines (ATMs).

WHAT DOES THE CHIP HAVE TO DO WITH IT?

The EMV chip proves the card is legitimate.

• Authenticate card• Verifying cardholder's PIN• Authorizing transaction

EMV is proven to protect the issuer, the merchant and the consumer.

Why Is This Happening?

Combating Fraud

Data is more secure than on a magnetic stripe card because EMV supports dynamic authentication.

Fraud is reduced and related chargebacks are minimized.

In the UK, since the adoption of EMV, there has been a 72% reduction in card-present fraud.

What Does This Mean For Restaurants?

Two Major Concerns

COSTS OF EMV: e.g. New EMV terminal(s), hardware, EMV terminal(s) installation, gateway costs for POS-integrated

solutions, and training.

vs.

COSTS OF NON ADOPTION: Chargebacks + related fees

COST

EMV represents a shift in liability. The lesser technology is the loser in

the fraud game.

LIABILITY

Merchants Have Questions, And Need Answers.

Listen to the entire recording, today:

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