50

Story Board of Brand Relaunch - RCM

  • Upload
    urtsam

  • View
    7

  • Download
    1

Embed Size (px)

DESCRIPTION

We build people to build our business~facebook.com/urtsam

Citation preview

Page 1: Story Board of Brand Relaunch - RCM
Page 2: Story Board of Brand Relaunch - RCM
Page 3: Story Board of Brand Relaunch - RCM

Started as a Cloth manufacturer under the Started as a Cloth manufacturer under the visionary leadership of Shri T.C.Chhabra.visionary leadership of Shri T.C.Chhabra.

Later on started the MLM Business with a Later on started the MLM Business with a vision to give financial independence to the vision to give financial independence to the people.people.

Page 4: Story Board of Brand Relaunch - RCM

Continuing with the concept of MLM Continuing with the concept of MLM Business.Business.

Started the retail business under the name Started the retail business under the name of RCM Bazaar, and now RCM Mega Bazaar of RCM Bazaar, and now RCM Mega Bazaar also. also.

With over 450 RCM Bazaars, over 80 With over 450 RCM Bazaars, over 80 depots and almost 6000 PUC’s across India.depots and almost 6000 PUC’s across India.

Coming up with new Retail Chain “Wonder Coming up with new Retail Chain “Wonder World”.World”.

Page 5: Story Board of Brand Relaunch - RCM

To emerge out as pioneers in Retail Business To emerge out as pioneers in Retail Business along with the MLM Business.along with the MLM Business.

Transition from “Financial Independence” to Transition from “Financial Independence” to “Transforming lives” of people across India.“Transforming lives” of people across India.

Present a fresh image of our organization to Present a fresh image of our organization to people and industry.people and industry.

To transform the way people think, feel and To transform the way people think, feel and ultimately live.ultimately live.

Page 6: Story Board of Brand Relaunch - RCM

The journey started with a

SPARK of THOUGHT ….. we are busy writing a

history Now!!!

Page 7: Story Board of Brand Relaunch - RCM

““Positive Change is the need of Hour”.Positive Change is the need of Hour”.

““Those who don’t change with time, do not Those who don’t change with time, do not grow in life”.grow in life”.

At RCM we've always believed in the power At RCM we've always believed in the power of our approach to improve the quality of of our approach to improve the quality of people’s lives. people’s lives.

For us, growth means to evolve the life of For us, growth means to evolve the life of People and Transform India.People and Transform India.

Transition from Who we were? , Who we Transition from Who we were? , Who we are?, to Who we want to be?are?, to Who we want to be?

Page 8: Story Board of Brand Relaunch - RCM

TRUSTTRUST

QUALITYQUALITY

Years of successful EXPERIENCEYears of successful EXPERIENCE

Connection and understanding with Connection and understanding with consumersconsumers

Page 9: Story Board of Brand Relaunch - RCM

Business Process re-engineering for better Business Process re-engineering for better quality/ service and performancequality/ service and performance

Corporate re-brandingCorporate re-branding

Product innovation and re-brandingProduct innovation and re-branding

Existing retail re-brandingExisting retail re-branding

Launch of a premium retail chain consisting Launch of a premium retail chain consisting of approximately 200 outlets across the of approximately 200 outlets across the countrycountry

Page 10: Story Board of Brand Relaunch - RCM
Page 11: Story Board of Brand Relaunch - RCM
Page 12: Story Board of Brand Relaunch - RCM
Page 13: Story Board of Brand Relaunch - RCM
Page 14: Story Board of Brand Relaunch - RCM
Page 15: Story Board of Brand Relaunch - RCM
Page 16: Story Board of Brand Relaunch - RCM

““The Circle of Life” represents growth and The Circle of Life” represents growth and integrity. integrity.

The new feel of RCM depicts the image of The new feel of RCM depicts the image of hand, water and a sapling.hand, water and a sapling.

The hand represents care and inspiration, The hand represents care and inspiration, water indicates spirituality and calmness, water indicates spirituality and calmness, sapling symbolizes growth, harmony and sapling symbolizes growth, harmony and transformation. transformation.

Page 17: Story Board of Brand Relaunch - RCM

The ongoing saga of our organization since The ongoing saga of our organization since its Origin.its Origin.

Now, from “Financial Independence” to Now, from “Financial Independence” to “Transformation of lives”.“Transformation of lives”.

Transforming lives and finally Transforming Transforming lives and finally Transforming India.India.

Page 18: Story Board of Brand Relaunch - RCM
Page 19: Story Board of Brand Relaunch - RCM
Page 20: Story Board of Brand Relaunch - RCM
Page 21: Story Board of Brand Relaunch - RCM
Page 22: Story Board of Brand Relaunch - RCM
Page 23: Story Board of Brand Relaunch - RCM
Page 24: Story Board of Brand Relaunch - RCM
Page 25: Story Board of Brand Relaunch - RCM
Page 26: Story Board of Brand Relaunch - RCM
Page 27: Story Board of Brand Relaunch - RCM
Page 28: Story Board of Brand Relaunch - RCM
Page 29: Story Board of Brand Relaunch - RCM
Page 30: Story Board of Brand Relaunch - RCM
Page 31: Story Board of Brand Relaunch - RCM
Page 32: Story Board of Brand Relaunch - RCM
Page 33: Story Board of Brand Relaunch - RCM
Page 34: Story Board of Brand Relaunch - RCM
Page 35: Story Board of Brand Relaunch - RCM
Page 36: Story Board of Brand Relaunch - RCM
Page 37: Story Board of Brand Relaunch - RCM
Page 38: Story Board of Brand Relaunch - RCM
Page 39: Story Board of Brand Relaunch - RCM
Page 40: Story Board of Brand Relaunch - RCM
Page 41: Story Board of Brand Relaunch - RCM
Page 42: Story Board of Brand Relaunch - RCM
Page 43: Story Board of Brand Relaunch - RCM
Page 44: Story Board of Brand Relaunch - RCM
Page 45: Story Board of Brand Relaunch - RCM
Page 46: Story Board of Brand Relaunch - RCM

….For the Evolution of our Life

Page 47: Story Board of Brand Relaunch - RCM

Logo of the Organization and brand Logo of the Organization and brand identity.identity.

Uniforms and Badges.Uniforms and Badges.

Style of Work.Style of Work.

Passion for Work.Passion for Work.

Products.Products.

Style of Representation.Style of Representation.

Vision and Mission.Vision and Mission.

Above all The “Thought Process”.Above all The “Thought Process”.

Page 48: Story Board of Brand Relaunch - RCM

Our Ethics, Morals, Values.Our Ethics, Morals, Values.

Our Attitude towards our People.Our Attitude towards our People.

Our dedication towards “Transforming Our dedication towards “Transforming Lives”.Lives”.

And Above all And Above all “The People”.“The People”.

Page 49: Story Board of Brand Relaunch - RCM

Increase in per capita sales Increase in per capita sales as the “Compulsion” will get as the “Compulsion” will get converted into “Need” and converted into “Need” and “Demand”“Demand”

Better quality product and services to the consumers with higher brand value

Page 50: Story Board of Brand Relaunch - RCM

Thank You