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GoldenLeafHoldingsLtd.AnnouncesMajorBrandRelaunchforGoldenXTRXProductLineandRecentAwards
TORONTO,ONTARIO--(Marketwired–May5,2016)–GoldenLeafHoldingsLtd.("GLH"orthe"Company")(CSE:GLH),ispleasedtoannouncetheunveilingofanewnameandlookforitsaward-winningGoldenXTRXbrandofpremiumCO2extractedcannabisoilproducts.StartinginlateMay,theCompanyisexpectingtointroducearevisedbrandname,newbranding,newpackagingandnewproductsacrossitsentiredispensarynetwork.GoldenXTRXwillberenamedGoldenaspartofarebrandingobjectivetobetteralignthebrand’snamewithitsfuturestrategyandproductroadmap.ThehighqualityandinnovativecannabisoilproductsthatGoldenXTRXhasbuiltitsreputationandbrandplatformonremainsunchanged.“Weareexcitedtounveilourretailbrandupdate,includingthenewGoldenbrandnamethatreinforcesourpositionasthemarketleaderinpremiumcannabisoilproducts.Aswecontinuetogrow,we’remodernizingtheoutwardexpressionoftheGoldenXTRXbrandsothatitconnectsmorewithconsumersseekingaspirationalandlifestyleorientedcannabisexperiences,“announcedBlissDake,GLH’sChiefMarketingOfficer.NewPackagingandNewProducts InlateMay,newGoldenpackagingwilllaunchindispensariesacrossOregon.Thenewpackagingfeaturesavisuallyarrestingdesignwithitsvibrantyellowcolor,alluringoilsplashandinnovative“peek-a-boo”packagingdesignofferingaglimpseoftheproductwithin.ThenewboxeswillstillcontainthesamehighqualityCO2extractthatGoldenXTRXisknownfor.Inadditiontothenewpackaging,theCompanyisintroducingnewCO2extractproductextensionsthatincludeaquartergramvapecartridgeandStarterSettodrivetrialthatcomescompletewithaone-halfgramvapecartridge,batteryandUSBcharger.GLHwillalsorolloutnewcannabisflowerproductsundertheGoldenbrandincludingpremium,handcraftedpre-rolljointsandbubblehash.DonRobinson,GLH’sChiefExecutiveOfficerstated,“WiththeupcominglaunchonJune2,2016ofearly“AdultUse”salesofcannabisoilandedibleproductsthroughmedicalcannabisdispensaries,wearewellpoisedwithourbrandmakeoverandnewproductlaunchestocapturetheattentionofnewretailconsumers.It’sexpectedthatwehavealargeopportunitytoincreaserevenueandgrowth.”
NewTaglineandBrandingTocreatethemostdifferentiatedbrandpositioningforconsumerswithafocusonemotionalbenefits,GLHisintroducinganew“BlissVapePen”brandplatformandtagline“NoHigherBliss.”Theobjectiveistobringmoreenergytothebrandwithanewbrandidentityandpositioning.Todrivebrandawarenessanddemand,GLHwillleveragepublicrelations,in-storedemoprogramsandothermarketingactivities.BMFWashingtonWinsDopeAwardGLH’sstrategicpartnerBMFWashingtonrecentlywontheDOPECup2016WashingtonAwardfor“BestSativaFlower–RecreationalMarket”withitsLibertyReachStrawberryMangoHaze.TheDOPECupisanannualcompetitionandindustryeventorganizedbySeattle-basedDOPEMagazinethatstandsfor“DefendingOurPlantEverywhere.”AboutGoldenLeafHoldings:GoldenLeafHoldingsLtd.isoneofthelargestcannabisoilandsolutionprovidersinNorthAmerica.It'saleadingcannabisproductscompanyinOregonbuiltaroundrecognizedbrands.GLHleveragesastrongmanagementteamwithcannabisandfoodindustryexperiencetocomplementitsexpertiseinextracting,refiningandsellingcannabisoil.Forfurtherinformation,pleasecontact:GoldenLeafHoldingsLtd.InvestorRelations:JohnAirdInvestorRelations,GoldenLeafHoldingsLtd.T:416.725.6458E:[email protected]
Disclaimer:Thispressreleasecontains"forward-lookinginformation"withinthemeaningofapplicableCanadiansecuritieslegislation.Forward-lookinginformationincludes,butisnotlimitedto,statementswithrespecttotheCompany’sfuturebusinessoperation,expectationsofgrosssales,theopinionsorbeliefsofmanagement,andfuturebusinessgoals.Generally,forwardlookinginformationcanbeidentifiedbytheuseofforward-lookingterminologysuchas"plans","expects"or"doesnotexpect","isexpected","budget","scheduled","estimates","forecasts","intends","anticipates"or"doesnotanticipate",or"believes",orvariationsofsuchwordsandphrasesorstatethatcertainactions,eventsorresults"may","could","would","might"or"willbetaken","occur"or"beachieved".Forward-lookinginformationissubjecttoknownandunknownrisks,uncertaintiesandotherfactorsthatmaycausetheactualresults,levelofactivity,performanceorachievementsoftheCompanytobemateriallydifferentfromthoseexpressedorimpliedbysuchforward-lookinginformation,includingbutnotlimitedtogeneralbusiness,economicandcompetitiveuncertainties,regulatoryrisksincludingrisksrelatedtotheexpectedtimingoftheearlyrolloutofoilsandedibles,marketrisks,risksinherentinmanufacturingoperationsandotherrisksofthecannabisindustry.AlthoughtheCompanyhasattemptedtoidentifyimportantfactorsthatcouldcauseactualresultstodiffermateriallyfromthosecontainedinforward-lookinginformation,theremaybeotherfactorsthatcauseresultsnottobeasanticipated,estimatedorintended.Therecanbenoassurancethatsuchinformationwillprovetobeaccurate,asactualresultsandfutureeventscoulddiffermateriallyfromthoseanticipatedinsuchstatements.Accordingly,readersshouldnotplaceunduerelianceonforward-lookinginformation.Forward-lookinginformationisprovidedhereinforthepurposeofpresentinginformationaboutmanagement’scurrentexpectationsrelatingtothefutureandreadersarecautionedthatsuchinformationmaynotbeappropriateforother
purpose.TheCompanydoesnotundertaketoupdateanyforward-lookinginformation,exceptinaccordancewithapplicablesecuritieslaws.
