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 Startup  Success  Factors  a  Serial  Entrepreneur’s  Perspec3ve    Stephan  Uhrenbacher    

uhrenbacher@gmail.com  twi=er:  uhrenbacher  

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§  97:        Geo.de      Media  §  99:        Travelchannel.de    Travel  §  1999-­‐2000:    Lastminute.com      Travel  §  2001-­‐2002:    Bild.de        Media  (o)  §  2002-­‐2003:    DocMorris        Pharmacy    (o)  §  2005-­‐2008:    Qype        Local  Reviews  §  since  2009:    Avocadostore    Eco  Marketplace  §  since  2010:    9flats        Short  Term  Rentals  §  since  2011:    Upspring  Holding      Investments,  Coaching  

Background  „There are far more people talking about businesses and ���startups than people who are actually doing things. ���When I talk about success factors, I try to talk only from experience,���nothing else. I have founded or managed the following companies...“

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1.  Find  Markets:  Underserved,  Fragmented,  Large  2.  Build  a  great  product  3.  Assemble  a  Diverse  Team  4.  Ini3al  Funding:  Easy    5.  Venture  Capital:  Hard  6.  Iterate  –  Fast!  7.  Fail  Fast!  8.  Rollercoaster  –  therefore:  Love  what  you  do  

Success  Factors    

„This is the core of my presenation,���I usually talk for about 30 minutes about this single slide.“

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Avocado

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9flats  was  the  first  company  to  bring  the  airbnb  model  to    Europe  and  is  currently  growing  300%  year  on  year.