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Socialise your Business Insights

Mike Handes @mikehandes

Mary-Jane Goddard03/15/2012

AgendaAn introduction to Social Business

IBM Connections

Collaborative Business Intelligence

Summary

3

Mainframe

PCs

Internet

Social

Departmental

What’s your Social Business Agenda?

The Fifth IT Era: The era of Social

Engaged

Transparent

Nimble

Social BusinessSocial Media

Primarily marketing and PREncompasses organization

and business processes

Social Media vs. Social Business

The breadth of Social CollaborationHome pageSee what's happening across your social network

BlogsPresent your own ideas, and learn from others

CommunitiesWork with people who share common roles and expertise

FilesPost, share, and discover documents

Micro-bloggingReach out for help your social network

ProfilesFind the people you need

WikisCreate web content together

Social AnalyticsDiscover who and what you don’t know via recommendations

ActivitiesOrganize your work

BookmarksSave, share, and discover bookmarks

ForumsExchange ideas with, and benefit from the expertise of others

Break Down Silo's

LowesSharing selling best practices and

contributing over

$1M in additional revenue- Serendipity Happens, Dachis Group

Driving User Adoption – Put It In front of their eyeballs!

30

Put It In Front Of Their Eyes:In context Integration

Why Collaboration & Business Intelligence?

“I need to easily connect with people who are relevant to the decisions I make.”

“I need to better understand the perspectives of my colleagues.”

“I need to easily access decision history in order to learn, reference and create best-practices.”

What is Collaborative BI?

Share information

Share insights

WHY IMPORTANT?connect

people

understand the perspectives of my colleagues

Sharing InformationExample: The “Inbox Fire Drill”

Situation

• An urgent request for information is received from your Vice-President via email

Pain Points

• How to find the information?• Who to contact?

Solution

• Find related information as a starting point• Define a single point for all stakeholder input, to-do’s, and final

deliverable• Search and engage relevant contributors• Deliver the final presentation on time!

What is Collaborative BI?

Share information

Share insights

Engage

Actdecision history to create best-practices

Engage and ActDemonstration: Customer Engagement

Situation

• Declining lead conversion for a sales region

Pain Points

• Identify successful sales regions• Who to contact?

Solution

• Establish a public community to share ideas• Turn ideas into action• Monitor impact on business

What is Collaborative BI?

Share information

Share insights

Engage

Act

WHY IMPORTANT?connect

people

empowerperformance

Summary: Collaborative BI

• Share information to establish common perspective– Email, IM, Expertise, Activities, Communities– Documents: PowerPoint, Excel, Word

• Share insights to capture input to decision process– Comments in context– Activities: Threaded discussions, Actions, Notifications

• Engage to make ideas “sticky” and establish mind share– Internally & Externally – Ideation / Innovation– Share and repeat successes + avoid repeating mistakes

• Act to align execution to plans and strategy– Sections; Tasks; ToDo's;

Collaboration Extends to Discussionswith IBM Connections

Provides users with the ability to quickly find the people and expertise you need. Discuss and refine ideas, data, and information with colleagues, partners, and customers.

Did you know that IBM

Connections is part of

Cognos 10 BI*?

*Enhanced Consumer role or higher

Demonstration: How we use Connections @ IBM

Questions?

Vragen

Ερωτήσεις Fragen

Domande

Preguntas

Perguntas質問

问题

問題

Questions?

Cwestiwn

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