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My talk at TDWI Big Data Analytics Summit 2013
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Copyright © 2013, Oracle and/or its affiliates. All rights reserved. 1
Simplifying Big Data Delivery to Drive New Insights
TDWI Big Data Analytics– Sept 17th 2013
Khader Mohiuddin – Big Data Solution Architect
People. Process. Portfolio.
Khader Mohiuddin
18 Years of Industry Experience – Information Architecture
6 Yrs at Oracle, 6 years at Sun Microsystems, 3 years at
Accenture
Author – The Oracle Big Data Handbook – McGraw Hill
Oracle Press
2
Copyright © 2013, Oracle and/or its affiliates. All rights reserved. 4
KNOW YOUR CUSTOMER
IMPROVE OPERATIONS
MANAGE RISK
Big Data : Opportunities and Challenges
INNOVATE FASTER
70% of customer data is
generated outside the
enterprise
93% of execs are losing
revenue by not taking full
advantage of information
#1 cause of fraud
exposure is IT
complexity
71% of execs say this
is the #1 factor for
competitiveness
94% of consumers will
pay more for a better
customer experience
10% increase in asset
utilization translates to
millions of cost savings
15% of warranty claims
could be suspect –do
you know which ones?
66% of IT budget is
used just to keep the
lights on
Copyright © 2013, Oracle and/or its affiliates. All rights reserved. 5
High Volume, High Fidelity
Data Acquisition Collect machine-generated, social
media, and other data
Integrate many different data sources
Ensure data quality
Business Analytics Discover new patterns
Monitor and measure
performance
Predict and plan for future
Explore and visualize easily
On any device
Lifecycle Data Management Organize and manage all types of data
Archive data and retrieve cost-effectively, on demand
Fast, Scalable Infrastructure Extreme performance and scalability
Flexible, adaptable services
Rapid provisioning for new
applications
Simplify IT cost-effectively
Security and Privacy Role-based access to data
Compliant with industry,
organization, and geographic
privacy restrictions
Trusted and secure
Unified Information Architecture Required Capabilities
10110010100
10010011010
1010101110
Copyright © 2012, Oracle and/or its affiliates. All rights reserved. 6
Data Explosion The Anywhere & Everywhere Connected Lifestyle
58% of Americans access social
media via mobile devices
everyday.
Top Mobile Social Activities:
#4 – Reading posts from brands
24% of eCommerce will be
transacted by mobile device by
2017.
Making a call only
ranks
Of all uses for
a mobile
phone, Social
Media is 2nd.
5th.
Copyright © 2012, Oracle and/or its affiliates. All rights reserved. 7
Volume
Velocity
Variety
Growth in Data – mostly from Public Data Structured, Semi-Structured and Unstructured
DATA
Projected growth in
global data per
year**
Source: Gartner
Source: ** McKinsey Report
Source: *** IDC Digital Universe Study
40%
Of digital information
is generated by
individuals*** 75%
Increasing
Copyright © 2012, Oracle and/or its affiliates. All rights reserved. 8
New Insights Made Possible With Growth in Data
Correlations and patterns from
disparate, linked data sources yield the
greatest insights and transformative
opportunities - Gartner
9 Copyright © 2012, Oracle and/or its affiliates. All rights
reserved.
Oracle’s Vision for Analysis on ALL Data Provide a complete solution allowing you to manage your business, not complex information technology configurations
Stream Acquire Organize/ Discover
Analyze Visualize/
Decide
10 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
Oracle Engineered Systems Hardware+Software Integrated
Exadata
Database
Machine
Exalogic
Elastic Cloud
Exalytics Big Data
Appliance
11 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
Oracle’s Big Data Platform
Oracle
Exalytics
InfiniBand
Oracle
Real-Time
Decisions
Oracle
Big Data
Appliance
Oracle
Exadata
InfiniBand
OEP
Data
Warehouse
Hadoop
Oracle Big Data Connectors
Oracle R dist
Oracle Data Integrator
Oracle
Advanced
Analytics(ORE/
ODM)
Oracle
Database
Stream Acquire Organize / Discover
Analyze Visualize /
Decide
Oracles Data Integrator
Endeca/OBIEE
Flume
Data
Reservoir
External
Data
Sources
Internal Data
Sources
Oracle No SQL DB
Oracle
Exalogic
Copyright © 2013, Oracle and/or its affiliates. All rights reserved. 12
Thomson Reuters
Objectives
Needed better understanding of customer behavior in order to identify cross sell and upsell opportunities
Optimize and simplify IT
Solution
Oracle Big Data Appliance Oracle Big Data Connectors Oracle GoldenGate Oracle Exadata Database Machine Oralce Exalytics Machine Oracle Advanced Analytics Oracle Spatial & Graph Oracle OLAP
“Oracle's engineered systems… are geared toward high
performance big data delivery - and that is exactly the type of work we do” Rick King, Chief Operating Officer, for Technology
“Oracle GoldenGate is instrumental in helping us ensure that we
have accurate data across our multimaster, multidatabase
production environment—which translates to a high level of user
confidence. We can now efficiently identify out-of-synch data, saving
significant staff resources and have reduced time-consuming and disruptive database re-instantiation.” Dan Paczosa, Lead Database Engineer, Legal, Technology, Infrastructure and Operations,
Results
BDA Captures and correlates 50M web events/sec to drive customer segmentation & upsell recommendations
Automatically upsell additional subscriptions. Avoided hundreds of hrs of downtime and reduced MTTR
Country: Global Thomson Reuters is the world’s leading provider of intelligent information for businesses and
professionals. The company combines industry expertise with innovative technology to deliver
information to business decision makers. Industry: Professional Services
Copyright © 2013, Oracle and/or its affiliates. All rights reserved. 13
KNOW YOUR CUSTOMER
IMPROVE OPERATIONS
MANAGE RISK
Customer Successes
INNOVATE FASTER
Personalized, targeted
products and services
recommendations across
multiple channels renders
$132M in net new
revenue in one year
Reduced $8 to 10 million
in yearly product inventory,
preventing losses and
cutting warehouse costs.
New sales approach
maximized sales of seed
and crop protection
products resulting in:
•20% in volumes
•30% in profit
Saving millions per year
using predictive analytics
on a petabyte of prepaid
calling card data to identify
and prevent fraudulent
activities.
14 Copyright © 2012, Oracle and/or its affiliates. All rights
reserved.
Why Oracle for Big Data ? Make Better Decisions Using ALL Data
• Faster Time to Value
• Best of Breed and Integrated
• Optimized and Complete
• Single Point of Support
Stream Acquire Organize / Discover
Analyze Visualize /
Decide
InfiniBand Infiniband Infiniband
Copyright © 2013, Oracle and/or its affiliates. All rights reserved. 15
Why Oracle Big Data Appliance?
Beats DIY Clusters on:
– Initial Cost and Time to Value
– Performance and Scalability
– Single point of support
Pre-configured with leading Hadoop Distribution
– Proven at large scale
– Contributors across all components for better support
Better Integration with your Oracle ecosystem with:
– High-performance connectivity to Exadata
– Unified analytics API (SQL, R, MapReduce etc.)
– Integrated Management and Monitoring across
Copyright © 2013, Oracle and/or its affiliates. All rights reserved. 16
Where to Get More Information?
www.oracle.com/bigdata
www.oracle.com/fastdata
www.oracle.com/exadata