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Slides for mini-presentation at Jan. 20, 2010 Institute of Real Estate Management Georgia chapter seminar. Topics include using social media as a news source, monitoring and resolving conflict, and the need for company policies.
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News & InformationConflict Resolution
Company Policy
DoingMorewithLess
Economy
SocialMedia
Costs
Internet
Monitor what’s said about your property and/or company
Respond positively
“Who says sleeping in a moldy apartment is bad for you? Horizon Realty thinks it’s okay.”
Horizon: “acted to protect our reputation...”
“Social media gives you the opportunity to screw up before a larger audience than ever before”
Assume everything you post is public
Don’t “Drink & Tweet”
Avoid “FUI”*
Don’t engage in “Twisticuffs”
*Facebooking Under the Influence
Does your company have a social media policy?
Everything you do reflects on the company/property
Discuss social media with marketing, and possibly legal, teams
On Twitter:@Ttho
