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Welcome to the Social Media Seminar- I hope your brain is ready for some action! http://todaysmeet.com/IRE MOhio

IREM Social Media Presentation Northern Ohio

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Social Media presentation for the IREM Northern Ohio Chapter. Discussion of best practices and tips for getting started.

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Page 1: IREM Social Media Presentation Northern Ohio

Welcome to the Social Media Seminar- I hope your brain is ready for some action!

http://todaysmeet.com/IREMOhio

Page 2: IREM Social Media Presentation Northern Ohio

Social Media is Not a Fad

• Any Statistics Jump Out At You?• 96% of Millennials have joined a social network• Facebook Tops Google for Weekly Traffic• Facebook 3rd largest country!• Email passe?• YouTube 2nd largest search engine• It’s a Fundamental Shift in the way we

communicate

Page 3: IREM Social Media Presentation Northern Ohio

What Do You Know About Twitter?

Page 4: IREM Social Media Presentation Northern Ohio

Linkedin-A Must for all Professionals

Page 5: IREM Social Media Presentation Northern Ohio

YouTube- A Search Engine In Its Own Rank

• 2 Billion Views Per Day as of May 2010

Page 6: IREM Social Media Presentation Northern Ohio

HOW MUCH DO YOU “LIKE…”

Page 7: IREM Social Media Presentation Northern Ohio

Social Media For News And Info

• News Breaks Faster • Real Time Coverage From Numerous

Perspectives• Allows For Help and Relief to Move Faster• Any Examples You Can Share?

Page 8: IREM Social Media Presentation Northern Ohio

Benefits of Social Media Marketing…What Have You Heard?

Page 9: IREM Social Media Presentation Northern Ohio

…Benefits of Social Media Marketing

• Brand Awareness

Page 10: IREM Social Media Presentation Northern Ohio

…Benefits of Social Media Marketing

• Improved Customer Service and Retention

Page 11: IREM Social Media Presentation Northern Ohio

…Benefits of Social Media Marketing

• Lowering Recruitment Costs or Employee Turnover

• Lowering Customer Service Costs• Lowering Marketing and Product Design Costs• Increasing Sales via WOMM, reviews, ratings• Lowering Advertising and PR costs

By Lowering Overall Costs

Page 12: IREM Social Media Presentation Northern Ohio

…Benefits of Social Media Marketing

• IMPROVED CORPORATE CULTURE

Page 13: IREM Social Media Presentation Northern Ohio

What Does Zappos Sell?

Page 14: IREM Social Media Presentation Northern Ohio

What are the CONS to Social Media?

Page 15: IREM Social Media Presentation Northern Ohio

Fear of Exposure

Page 16: IREM Social Media Presentation Northern Ohio

Fear of Exposure

• Dealing With Transparency• Social Media Policies and Guidelines• Dealing With The Time Factor• Handling Negative Comments and

Publicity

Page 17: IREM Social Media Presentation Northern Ohio

LINKEDIN-MAIN FEATURES

• Status Updates• Groups and Discussions• Questions & Answers• Career Path Building• Industry Networking• Recruiting

Page 18: IREM Social Media Presentation Northern Ohio

LINKEDIN EXERCISES

• Make some connections• Follow Company Profiles• Review Company Profiles• Submit a Question• Post a Discussion Topic• Add Applications to Your Profile

Page 19: IREM Social Media Presentation Northern Ohio

What’s a Tweet and Do I have to?

• No You Don’t Have To-Let me tell you why• It’s Not the Same as Facebook• Micro-blogging conversations in 140

characters or less• Information Overload?

Page 20: IREM Social Media Presentation Northern Ohio

Let’s Learn How To Tweet-Exercise

• Account Setup• Let’s Use Tweetdeck-www.tweetdeck.com• Tools to make your experience wonderful• Making Tweetdeck lists• Search.twitter.com• Are you listening?

Page 21: IREM Social Media Presentation Northern Ohio

Facebook Fan Page Fundamentals

• Difference Between Fan Page and Profile• Who Should be the Admin?• What is the Purpose and Goal of your Page?• Landing Page• Making the Profile Pic Wow Them• Decide on Content Strategy

Page 22: IREM Social Media Presentation Northern Ohio

Facebook Exercises

• Making a Fan Page-Tips and Tricks• Vanity URL• Facebook Lists• Posting Status Updates Without the Links

Page 23: IREM Social Media Presentation Northern Ohio

How to Gain Facebook Fans

Page 24: IREM Social Media Presentation Northern Ohio

Yes You Can Use Print!

• Newsletters• Business Cards• Letterheads• Door Hangers• Print Ads• Banners

Page 25: IREM Social Media Presentation Northern Ohio

USE YOUR EMAIL SIGNATURE

Page 26: IREM Social Media Presentation Northern Ohio
Page 27: IREM Social Media Presentation Northern Ohio

Using Facebook Ads

• Target Your Audience• Extremely Cost Effective• Excellent Analytics• Easy to Setup

Page 28: IREM Social Media Presentation Northern Ohio
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Page 30: IREM Social Media Presentation Northern Ohio

Make it fun for your residents

to connect!

Page 31: IREM Social Media Presentation Northern Ohio
Page 32: IREM Social Media Presentation Northern Ohio

Other Suggestions

• Add a Link To Your Personal Profile• Use The Share Button• Use The @ Tag function• Autograph Other Fan Pages

Page 33: IREM Social Media Presentation Northern Ohio

A Big Iffy on the Suggest to Friends Feature

Page 34: IREM Social Media Presentation Northern Ohio
Page 35: IREM Social Media Presentation Northern Ohio

I Just Don’t Have Time!!!

Page 36: IREM Social Media Presentation Northern Ohio

Make Time!

• Be committed to consistency• You can over do it!• Be prepared to measure results to justify time• Do not expect results overnight

Page 37: IREM Social Media Presentation Northern Ohio

Content Generati on

• Google Alerts-Where to Start? • Google Reader• RSS Feeds and Blog Subscriptions• Creating Your Own Blog?-Does that sound

painful?

Page 38: IREM Social Media Presentation Northern Ohio

Return on Engagement-ROE

• You Can’t be Antisocial and Use Social Media• Creating Conversation—Demonstration Time!• Getting Others Talking About You• People Are The Killer App• No Disconnect Between Platforms

Page 39: IREM Social Media Presentation Northern Ohio

I Hope You Enjoyed the Class!Thank you so much.

http://www.facebook.com/thetrainingfactor

http://thetrainingfactor.com/blog

Let’s Stay Connected!- If you have any comments on today’s presentation, please take a comment on post them on my Facebook wall. Thank You!