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A primer on various real estate activities which includes Corporate real estate strategies, Service Provider strategies & Real Estate Company Strategies
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Strategies for Real Estate
A primer on various real estate activities
Prashant DasPartner
ObjectiveIntroductionPART-I: Corporate Real Estate StrategiesPART-II: Service Provider Strategies PART-III: Real Estate Company strategies
PART-ICorporate Real Estate
• Real estate owned by corporate has traditionally been one of the largest asset components.
• Annual spending on a company’s real estate may vary from two to more than 10 percent of the total revenue
CRE: The Finance’s view
Why is Finance team interested?
• Savings on all other fronts of business such as sourcing, business process redesign etc have been extracted already
• CFO’s role has expanded up to the level of strategic planning
Typical Corporate Strategies
• Integration of real estate and
corporate strategy
• Leveraging technology
• Outsourcing real estate
• Centralizing Real Estate Functions
Cornell Balanced Real Estate Assessment model (COBRA)
Business functions
Types of CRE
Administrative Executive offices, general office, supporting office
Manufacturing Fabrication, assembly, processing, refining
Utilities Electricity generation, transmission, telecommunications, cable lines, microwave stations
Extraction Mines
Agriculture Farmland, timberland
Distribution Warehouse, ports, pipelines
Retailing Retail space, office, wholesale marts
The model considers the following attributes •Community Impact, •Architectural Branding, •Building Adaptability, •Defined Boundaries, •Regional Economic Volatility . •Net Income Per Employee (“NIPE”)
Uncertainty Analyses, Risk-Reward Analyses Monte Carlo Analysis
PART-IIService Provider Strategies
Strategic Approach
• Needs assessment• Specification of service offering• Compensation arrangements and
pricing level• Market segment coverage—
geography, property type, scale, financing form, etc.
• Form of work product deliverable
Service Provider Strategies
Competitive Differentiation• Cost• Service• Expertise• Market coverage• Prestige• Strength (deep pockets)• Risk allocation between client and service
provider• One-stop shopping• Scale/Size• Focus/Specialization
Service Provider Strategies
Initiative to Stimulate Demand• General—i.e., You should invest in real estate because . . .• Service—i.e., You should have an independent due-
diligence analysis because . . .• Type of service provider—i.e., You should retain a firm
with these qualifications . . .• Specific company—i.e., You should work with our
company because . . .• Transaction—i.e., You should retain us for this specific
transaction because . . .• Contract terms—i.e., You should retain us to provide
these services on these terms because . . .• Ongoing support—i.e., You can count on us to help you on
an ongoing basis . . .
PART-III Development Company Strategies
Need for a Real Estate (Development) Company to strategize
• Changing Economic and Real Estate Environments: A looming shift between phases of the real estate
• Changes in Ownership and/or Leadership: Either an orderly or traumatic shift in key leadership
• Mergers and Acquisitions: Every aspect of a company’s strategy
• Tremendous Growth: Complete structure of the organization
• Challenges to Growth: Reposition, expansion, diversification, or rationalization
• Legacy Vision: desire to create a long-term vision and lasting legacy for good and bad times
http://www.realism.inThe new ‘ism’ in Indian Real Estate
realism.IN™ is a partnership of entrepreneurs from India and the United States striving to provide high quality knowledge backbone to the real estate business in India. Our core competencies include real estate, land development, finance, banking, investment, marketing, branding, strategy, statistical modeling, econometrics, Information Technology and architectural design.