INTERNSHIP PRES real real

Chemicals Industry

Ryan Bauer

Internship Program

February 4th 20151

Table of Contents

Introduction – (3)

Industry Overview-Tab 1 – (4-10)

Industry analysts reports- Tab 2 – (11-18)

Careers in the Industry-Tab 3 – (19)

Cover letter & resume-Tab 4 – (20)

Work samples & projects-Tab 5 – (21)

Presentation-Tab 6 – (22-28)

Summary & Conclusion-Tab 7 – (29-30)

Bibliography-Tab 8 – (31)

2

Introduction

This portfolio will thoroughly take you through the chemicals

industry, as well as a description of the industry and how it

operates. Analysis reports and careers also within the

industry are things that will also be mentioned. Our resume

as well as work samples and projects that we have completed

will be attached.

3

Industry overview

A. Definition: “The chemical business is one of the largest industries in the

US. Chemical companies convert raw materials derived from oil, natural gas,

metals, minerals, and air into more valuable products used in industrial and

consumer markets. Manufacturing facilities are located in every state and

employ some one million workers.”

B. Products and Services provided: Commodity and Specialty products are

the two main products within the chemicals industry.

“Commodities include basic inorganics (inorganic chemicals, chlor-alkalis,

and industrial gases), organic chemicals (ethylene, propylene, benzene, and

their derivatives), plastics, and fertilizer materials. Most are generally high-

volume products with little product differentiation from one manufacturer to

the next.”

“Specialty chemicals (or "specialties") are generally made from basic

chemicals, and, because they are designed for specific applications and/or

customers, they may be produced in small volumes. Specialties are sold

largely based on their performance attributes and are often critical

components of the end products in which they are used.”1

1Christopher B. Muir, “Industry Profile,” S&P Capital IQ. December 2014, Net Advantage, 2/4/15

<http://www.hotchkiss.org/documents/mla_footendnote-06.pdf>.

4

Industry overview

C. Size of the industry

1.Historical total sales/revenue (past 3 to 5 years)

(Refer to page Attached on revenues)2

5

2Christopher B. Muir, “Comparative Company Analysis,” S&P Capital IQ. December 2014, Net Advantage,

2/4/15

<http://www.netadvantage.standardandpoors.com/NASApp/NetAdvantage/showIndustrySurvey.do?task=show

IndustrySurvey&code=che>.

Industry overview

2.Projected/forecasted sales/revenue (future 3 to 5 years)3

6

3Marketline, “Marketline Advantage,” Global Chemicals, February 2015, 2/4/15

<http://advantage.marketline.com/Product?pid=MLIP1554-0012>.

Industry overview

Market segments: Geographic Segmentation, Product Segmentation

◦ Geographic4

7



Industry overview

Geographic4

8



Industry overview

Product5

9



Industry overview

Product5

10



Industry Analysis Reports

Three current industry analysts reports:

◦ Marketline: TRENDS

“The global chemicals market has performed strongly overall

in the historical period. This is predicted to continue in the

forecast period, although growth is expected to occur at a

decelerated overall rate.”

“The global chemicals market generated total revenues of

$4,233.9bn in 2014, representing a compound annual growth

rate (CAGR) of 7.4% between 2010 and 2014. In comparison,

the European and Asia-Pacific markets grew with CAGRs of

2.2% and 11.8% respectively, over the same period, to reach

respective values of $938.1bn and $2,259.7bn in 2014.”6


<http://advantage.marketline.com/Product?pid=MLIP1554-0012&view=d0e21>.

11



◦ Marketline Cont’d: TRENDS

“The commodity chemicals segment was the market's most

lucrative in 2014, with total revenues of $2,116.1bn,

equivalent to 50% of the market's overall value. The specialty

chemicals segment contributed revenues of $868.6bn in

2014, equating to 20.5% of the market's aggregate value.”

“The performance of the market is forecast to decelerate, with

an anticipated CAGR of 6.5% for the five-year period 2014 -

2019, which is expected to drive the market to a value of

$5,813.0bn by the end of 2019. Comparatively, the European

and Asia-Pacific markets will grow with CAGRs of 2.5% and

8.9% respectively, over the same period, to reach respective

values of $1,059.0bn and $3,466.3bn in 2019.”6


<http://advantage.marketline.com/Product?pid=MLIP1554-0012&view=d0e21>. 12



◦ Standard and Poors: TRENDS

“The industry’s modern production facilities and access to raw

materials permit relatively low-cost production”.

“A steep rise in natural gas prices in recent years (until falling off in

late 2008) reduced some of the US chemical industry’s competitive

advantages”.

“Historically, the industry had performed well in international trade,

and its trade balance, which had been negative from the early part of

the past decade, turned positive in 2009”.

“The trade balance continued to improve in 2010, when it rose to

$7.6 billion, it fell in 2011 to a deficit of $0.49 billion due to the

Eurozone crisis, which resulted in lower demand from European

countries”.7

13

7Christopher B. Muir, “Industry Trends,” S&P Capital IQ. December 2014, Net Advantage, 2/4/15

<http://www.netadvantage.standardandpoors.com/NASApp/NetAdvantage/showIndustrySurvey.do?ta

sk=showIndustrySurvey&code=che>.



◦ Standard and Poors: TRENDS

14

7Christopher B. Muir, “Industry Trends,” S&P Capital IQ. December 2014, Net Advantage,

2/4/15

<http://www.netadvantage.standardandpoors.com/NASApp/NetAdvantage/showIndustryS

urvey.do?task=showIndustrySurvey&code=che>.



◦ Value Line: TRENDS

“The domestic market for chemicals is largely mature. Historically, the sizable automotive and housing sectors have posted very modest average annual growth, irrespective of the stage of the economic cycle. (Those industries experienced a fundamental correction in the wake of the 2008-2009 recession.) The same is also true for the food industry (plastic bottles, agricultural products). By comparison, developing countries, most notably China and India, hold huge potential for rapid expansion in nearly all sectors.”

“The majority of the companies in this group have long been capitalizing on the opportunities presented by this trend, and have steadily diversified operations by developing far flung production facilities. Whereas a couple of decades ago, overseas business accounted for a relatively small portion of sales, that figure has grown substantially, now accounting for 60% or more of total revenue.”8

15

8Mario Ferro, “Industry Analysis: Diversified Chemicals,” Value Line. December 2014, Value

Line, 2/4/15

<http://www.valueline.com/Stocks/Industry_Report.aspx?id=7366#.VOLJLkLe7dk>.



◦ Value Line Cont’d: TRENDS

“In addition to the promise of high growth potential, building an international presence helps reduce exposure to economic downturns in any one region. Geographic diversification has also often resulted in a reduction of the overall corporate tax burden, because overseas jurisdictions usually have lower rates than those of the U.S. One of the potential drawbacks to this strategy, however, is increased currency risk. Reported overseas sales can boost results when the U.S. dollar weakens. But the opposite holds true if the dollar strengthens. Meanwhile, for many of these companies, international transportation costs are prohibitive (most notably for industrial gases), requiring them to make their products where they are to be sold. This also provides a natural hedge, in that production costs are priced in local currencies.”8

16

8Mario Ferro, “Industry Analysis: Diversified Chemicals,” Value Line. December 2014, Value Line,

2/4/15 <http://www.valueline.com/Stocks/Industry_Report.aspx?id=7366#.VOLJLkLe7dk>.



◦ Comparison of trends.

◦ Looking through each of trends on the three different websites, they seem to be somewhat consistent. They all point out the fact in some way or another that the chemical is industry is one that in todays world is a strong one. Industry potential is also something that the statistics within each of the trends show tremendously. Even though some of the trends discussed are related to the U.S., an international or global comparison is usually made. This is what really points out the fact that after looking at all of these different trends that the chemical industry is a strong one. After analyzing each of the trends, I feel that the marketline ones are most valid. They really give a good description to what is going on globally within the chemicals industry.

17


Impact of trends on job market

“Employment of marketing managers is projected to grow 13 percent from

2012 to 2022, about as fast as the average for all occupations. Advertising,

promotional, and marketing campaigns will continue to be essential for

organizations as they look to maintain and expand their share of the

market”10. Basically in comparison to the trends in the chemical industry,

there is steady growth in both the industry and the marketing management

job market.

18

10Bureau of Labor Statistics, U.S. Department of Labor, Occupational Outlook Handbook, 2014-

15 Edition, Advertising, Promotions, and Marketing Managers,

on the Internet at http://www.bls.gov/ooh/management/advertising-promotions-and-marketing-

managers.htm#tab-6

Careers in the Industry

Brand Manager, Corporate/Industry

Competencies: Creative, communication skills; detail-

oriented, motivated, decision-making ability; people skills;

supervisory skills

Education: Minimum of bachelor's degree in marketing,

communications, liberal arts, advertising, public relations, or

related field

Certification: Bachelor’s degree

Training: Same as education

Salaries: $30,000 to $150,000+9

Jobs: 216,000

Jobs 2012-2022: 25,40010

19

9Field, Shelby, “Brand Manager, Corporate/Industry.,” Ferguson's Career Guidance Center. Facts On File,

Inc. 21 Feb. 2015.

<http://www.fofweb.com/activelink2.asp?ItemID=WE34&SID=5&iPin=COAPR0002&SingleRecord=True>. 10Bureau of Labor Statistics, U.S. Department of Labor, Occupational Outlook Handbook, 2014-15

Edition, Advertising, Promotions, and Marketing Managers,

on the Internet at http://www.bls.gov/ooh/management/advertising-promotions-and-marketing-

managers.htm (visited February 21, 2015).

http://www.bls.gov/ooh/management/advertising-promotions-and-marketing-managers.htm

Cover letter and resume

Cover Letter and resume(Attached)

Job Posting

◦ Content marketing manager-Five Stars-San Francisco

California. (See Attached)

20

Work samples/projects

I. Title: Website Promo

II. Description: Website image pop-up displaying a promotion

III. Objective: To increase website traffic

IV. Results: Increased website traffic between 5-10%

V. Role: Assisted in creating the pop up

21

Employer Presentation

Immpreneur Internship: Social Media

Management

Ryan Bauer

February 26th, 2015

22

Agenda

Purpose

Summary of job responsibilities and accomplishments

Observations

Key learnings

Path forward

23

Purpose

The main goal of this internship was to assist in increasing

website traffic to Immpreneur.com as well as aid in goal-

oriented jobs that needed to be completed.

Key Learnings:

◦ Learned how to deal with social media in a business-

oriented way

◦ Proper business etiquette

◦ How to work efficiently as a marketing team

24

Position and

Accomplishments Position:

◦ Responsible for social media marketing

◦ Assisted in increasing website traffic

◦ Worked with a team of employers to accomplish marketing

goals

◦ Worked on content syndication

◦ Created promos to increase interest

Accomplishments:

◦ Increased website traffic between 5-10%

◦ Reached and formed new business partners

◦ Established successful relationships with Immpreneur

employees

25

Observations

Looking back at this experience I could not have asked for a

better internship. Working for Immpreneur really showed me

what it feels like to handle the social media aspect of a

company. I now know what it feels like to work in a serious

work environment (meetings…etc.). A social media

marketing job is definitely a career that I would look for in the

future because of the experience from this one.

26

Thank you

Foulis – Thank you for guiding us through this internship. All

of the time and effort you have devoted to this is definitely

appreciated. I think that we have both taught each other

things and hope to keep a good relationship from this point.

27

Path Foward

I will definitely use all of the knowledge that I have gained

from this internship in my future careers pertaining to social

media marketing. I believe future employers will value the fact

that I have worked a job like this, since it is such an important

part of business in today’s world.

28

Summary/conclusions

What I learned:

◦ This portfolio has helped me realize what careers might

interest me in the future. It has also taught me a lot about

how to choose one. Analyzing what I actually did during

my internship has also helped me in countless ways.

Strengths:

◦ Managing social media for the use of increasing traffic

◦ Website management

◦ Oral business communication skills

29

Summary/conclusions cont’d

Areas of improvement:

◦ Time management

◦ Website coding

◦ Google indexing

30

Bibliography

http://www.netadvantage.standardandpoors.com/NASApp/NetAdvantage/showIndustrySurvey.do?task=showIndustrySurvey&code=che

http://advantage.marketline.com/Product?pid=MLIP1554-0012&view=d0e125

http://www.valueline.com/Stocks/Industry_Report.aspx?id=7366#.VOLJLkLe7dk

http://www.talentzoo.com/index.php?action=do_search&last_search=job&detail=0&start=20

http://www.fivestars.com/team/careers/?gh_jid=46737&gh_src=nvf8o7

http://www.fofweb.com/Careers/default.asp

http://www.bls.gov/ooh/management/advertising-promotions-and-marketing-managers.htm#tab-1

31

http://www.netadvantage.standardandpoors.com/NASApp/NetAdvantage/showIndustrySurvey.do?task=showIndustrySurvey&code=che

http://advantage.marketline.com/Product?pid=MLIP1554-0012&view=d0e125

http://www.valueline.com/Stocks/Industry_Report.aspx?id=7366#.VOLJLkLe7dk

http://www.talentzoo.com/index.php?action=do_search&last_search=job&detail=0&start=20

http://www.fivestars.com/team/careers/?gh_jid=46737&gh_src=nvf8o7

http://www.fofweb.com/Careers/default.asp

http://www.bls.gov/ooh/management/advertising-promotions-and-marketing-managers.htm#tab-1

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