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Optimizing your web content for product and industry targets, how to build quality content, as well as dispersing content through your social sites to gain a following and increase brand awareness.
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Optimizing Content Through
Social MediaCommercial Capital Marketing Group
BlogInfographicVideo
Newsletters
Webinars
Testimonials
Optimizing Content Through
Social MediaWhy Content Marketing & SMM Are Important
Content Marketing Structure
PR
Various Content Formatting
Dispersing Content Through Social Channels
Increasing Outreach & Following With Content
SMM vs. SEO
ROI & What You Receive From SEO
Content & Social Media
Content:Individuality,
Resource, Substance, Authority.
Social Media:Outreach,
Awareness, Following.
Brand Awareness tied
with a Powerful & Resourceful
Authoritative Reputation.
Why Is This Important?
Google’s Panda & Penguin have emphasized importance on quality content & backlinks
Creating Optimized ContentExtensive Keyword Research
Know Your Audience
Write about Industry/Product Specific Topics & Create Compelling Titles
Make it Sharable. Out with the Old, In With the New (corporate vs. resourceful)
Engage Users & Encourage Return Visits
“Browsers Believers & Believers Buyers”
– Bryon White of Writer Access
So Where Do You Start?
PR Messagi
ng
SEO
SMM
Content
Mission &
Goals
Email Marketin
g
Sales
Brand &
Image
Why PR Is A Vital Player:
What Does PR Do For Your Business?Generates Stories For LinkedIN & Chamber Sites
Helps you stand out from competition
3rd Party Endorsements
Why Is PR Important?Helps Your Business Stay in Front of Lenders & Business Prospects
Helps Build SMM Authorship
How To Develop Good PR:Professional Team
Develop a 30 Sec. Sales Pitch
Branded Tagline
SEO Optimized Content
Content Formatting IdeasBlog Posts
Newsletters
Articles
Infographics
Videos
FAQ
Showcasing Testimonials
What Your Content Needs:
Link Worthy & Shareable Content
‘Sexy’ Headline.
Easy To Read Layout, Quickly Digestable
Call To Action, Motivate Your Reader
Know Your AudienceWhat do they need?
What are they searching for?
How much do they already know
Content: The Social Butterfly
Install Social Share Buttons
Make Your Content Interactive
Social Sharing Helps Make You Boring Text A Fun Visual
Sharing Content
Tie an Author To Your Work
Copy Article page Link, Write a Intriguing Title/Caption, Share on your
Socials!
Social Targets & Outreach
Building Connections & Business Prospects
Sharing content with like minded individuals
Increasing Brand Awareness
CCMG Example
SMM vs SEO
More People Look For Businesses Via Search
SEO promotes organic link earning- Help drive traffic & increase rankings.
Keyword Analysis helps target what search terms your audience is looking for.
Peer Recommendations increase product conversions.
Allow companies to post real time updates, news, or promotions to reach target at optimal timing.
SEOs can use the same keyword strategy for their website, on their social sites as well to help with
brand authority and rankings.
SEO designates properly optimized keywords, meta tags, and page titles to each piece of content
increase viewing exposure.
Google Authorship helps draw backlinks
Social is simply not enough when it is driving traffic to an unoptimized website.
Social provides reputation management for a company website & brand.
ROI For SEORankings
Traffic
Analytics
Social
✔
✔
✔
✔
One Month
2nd Month
3rd Month
What Our SEO Efforts Include:
Full Site Optimization- Headers, Titles, Meta Tags, & Keyword Implementation.
Keyword Research For Target Market
Dedicated PR Team To Help Create & Market Your Brand Name
Eliminate Duplicate Content Found On Site
Weekly/Monthly Tracking of Google Analytics & Webmaster Tools.
Unique Content Development
Social Blast of All Content To Target Market
Monitored Social Media Engagements & Updates
Follow UsCommercial Capital Marketing Group
@commcapmark
Commercial Capital Marketing Group
Commercial Capital Marketing Group
