Media Web Meet-up 1
@Neue Songbird Nest, 2007-11-13
RocknRebirth
Mike LinksvayerVice President, Creative Commons
Original photo by Andrew*Licensed under CC
Attribution-ShareAlike
2.0http://flickr.com/photos/nez/335035594/
Creative Commons .ORG
Nonprofit organization, launched to public December 2002
HQ in San Francisco (around the corner)
Science Commons division in Boston
~60 international jurisdiction projects, coordinated from
Berlin
Foundation, corporate, and individual funding
Enabling Reasonable Copyright
Space between ignoring copyright and ignoring fair use &
public good
Legal and technical tools enabling a Some Rights Reserved
model
Like free software or open source for content/media
But with more restrictive options
Media is more diverse and at least a decade(?) behind
software
Six Mainstream Licenses
Lawyer Readable
Human Readable
Machine Readable
Rights Description vs. Rights Management
Copy/use promotion vs. copy/use protection
Encourage fans vs. discourage casual pirates
Resource management vs. customer management
Web content model vs. 20th century content model
Not necessarily mutually exclusive
DRM Opportunity Cost
Publishers did not create consumer value with new
technologies
Did everything to prevent others from doing so
Inadvertently handed dominant position to Apple/iTunes
Compliance has costs ... be careful in your cost/benefit
analysis ... worry about creating inadvertent monopolies
How many decades is music behind?
Some evidence...
Big changes in the majors
Big changes in the majors
Big stories in the majors
Radiohead
Radiohead 01 at Pukkelpop Festival, Belgiumby slushpup licensed
under CC BY 2.0http://flickr.com/photos/slushpup/223793270/
Trent Reznor
...I will make you hurt photo of Nine Inch Nailsby ::: M @ X :::
licensed under CC BY-SA
2.0http://flickr.com/photos/madanelu/70578470/
Madonna
Madonna illustrationby Delwin licensed under CC BY
2.0http://flickr.com/photos/princedelwin/1583509412/
Led Zeppelin
the river is still iced overby djimison licensed under CC BY-SA
2.0http://flickr.com/photos/djimison/122815107/
DRMfree
DRM Voodoby psd licensed under CC BY
2.0http://flickr.com/photos/psd/1806247462/
Nothing new
No label old as rocks
Punks Not Deadby bovinity licensed under CC BY-SA
2.0http://flickr.com/photos/bovinity/144662978/
Variable pricing - Magnatune
http://blogs.magnatune.com/buckman/2004/12/country_analysi.html
But symptomatic of a seismic shift
Take this opportunity
To do it right
Media (The Web)
The Open Media Web
As Mozilla did for the web...
Open Source
Open Standards
Open Content
URL
Playlist this
Dead to the Web
GET me a URL
open formats
web metadata
packaging
media syndication
provenance
and
...
Dogfood
Roxys Holiday Dinnerby _Jenn licensed under CC BY
2.0http://flickr.com/photos/fivedollarshake/304928424/
Rebirth?
RocknRoll music never died (but hasnt been the most vibrant
genre in a long time)
RocknRoll industry is dying (and who cares)
Music is thriving as never before, and everyone can
participate
A rebirth of participatory culture and democracy, and a nimbler
music distribution and marketing industry
Create Opportunities
Take It Away!
License
http://creativecommons.org/licenses/by-sa/3.0/
Attribution
Author: Mike Linksvayer
Link: http://creativecommons.org
Questions?
[email protected]
Original photo by Fabricio ZuardiLicensed under CC Attribution
2.0http://flickr.com/photos/fabricio/456179395/
