Maxymiser Finance Best Practices - Interstitials

$4 ESSENTIALSOF WINNING LOCATORS & INTERSTITIALS

Best Practices in Finance Website Testing and OptimizationPART 3

4 Essentials of Winning Locators & Interstitials : : Best Practices in Finance Website Testing and Optimization, Part 3

Table of Contents4 4 Essentials of Locators and Interstitials

5 Essential #1: Locators: Maps

6 Essential #2: Locators: Search and Filter

7 Essential #3: Interstitials: CTAs

8 Essential #4: Interstitials: Exit Links

9 Reality Check: Rewarding Interstitials

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Are you ready for your site to be tailored, optimized and targeted?Good, because this is now an option.

It’s time to capitalize on your high traffic areas and ensure that visitors are getting the exact content they desire, when they desire, and in the format they need it.

Your locators and interstitials play a crucial role in providing relevant branch locations, services, promotions and navigation. Don’t lose customers to a competitor — it’s time to get tailored.

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There are

essentials to gaining

highly optimized locators

and interstitials…

Be AppealingImagery, interactive maps, CTAs and navigation are all part of the success of these elements.

Be BeneficialLocators and interstitials are a lynchpin to providing consumers with content that is relevant to them — don’t waste their time with a poorly optimized experience.

Be FlexibleNot everyone desires the same location, offer, service or product. Sort and filtering is an easy way to help visitors pinpoint their needs.

4 Essentials of Locators and InterstitialsIt’s all about the engagement. You want your visitors to take desired action, find what they’re looking for, or even discover something new.

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With one field to fill in, the visitor will assume the

search process can be done with ease.

Interactive map will entice visitors to look for a

location.


Essential #1

Locators: Maps

When it comes to those in need of a physical location, there’s nothing more important than a map. Entice the user to interact with your site by getting back to the basics and helping them find their way to your numerous branch options.

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Users may perceive process of finding a

location quick due to one field to fill in.

Interactive map will aid in attracting users to use

the feature.

Ability to filter can help shorten process of finding a location.


Essential #2

Locators: Search and Filter

Get to the point. Easy search and filtering will help visitors pinpoint the exact location, brand and options that they’re looking for, with as little frustration as possible.

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Concise CTAs that allow users to know quickly how to

progress to the next step.

Links on right side enable users to go straight to the part of the site they desire to see.

Ad shows that the interstitial is safe and if users desire

to continue, they are with the No. 1 ranking online bank.


Essential #3

Interstitials: CTAs

Your No. 1 goal of an interstitial is engagement. If visitors can’t clearly find the action you want them to do, then your entire page could be a waste. Make sure it’s prominent, clear and eye-catching.

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Engaging table with appealing images

Exit links provided up top as links

Makes tabs focal point

Engaging banner serves as main CTA

Two other CTAs provided in form of bright yellow

buttons

No exit links provided above fold

Benefits addressed in short drop-down menu

with information


Essential #4

Interstitials: Exit Links

Since interstitials are not a part of your main site, don’t give them navigation that reflects that. Focus on your calls to action, and keep exit links either below the fold or de-emphasize their importance.

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DEFAULT

WINNER

Visitors preferred to see the CTA in the top-right quadrant, separated from the billboard, generating a +7.11% increase on “Apply Now”clicks.


Reality Check

Rewarding Interstitials

A large global mortgage provider wanted to determine the optimal version of the 15-month CD interstitial for increasing “Apply Now” CTA clicks and driving visitors to the first step in the online application. So they teamed up with Maxymiser for some multivariate testing to do just that.

In order to understand the best way to achieve this, the test looked at variables around calls-to-action and layout.

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Cash in. Get your site optimized today.


Consumers need banking — but it’s up to you to make your brand their bank of choice. These best practices are only the beginning…multivariate testing and personalization are your next step.

Whether it’s behind a secure login or before it, your site must provide customers with an exceptional experience. And that experience is in your hands.

From the homepage to products to locators and interstitials, your site is a complex being.

If you are interested in speaking with someone at Maxymiser, please email [email protected].

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Economy & Finance

Maxymiser Finance Best Practices - Interstitials